Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Frans Sudirjo
Universitas 17 Agustus 1945 Semarang, Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE INFLUENCE OF DIGITAL MARKETING AND INTELLECTUAL CAPITAL ON ORGANIZATIONAL PEFORMANCE WITH CONSUMER SATISFICATION AS A MODERATING VARIABLE Frans Sudirjo; Rieneke Ryke Kalalo; Eva Yuniarti Utami; Tuti Sulastri; Wira Pramana Putra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11541

Abstract

Organizational performance is the thing that companies pay the most attention to and is the most important goal compared to other goals that must be well maintained and achieved by an organization/company. There are a number of factors that can influence organizational performance, including digital marketing and intellectual capital. In contrast to a number of previous studies, this research adds the Consumer Satisfaction variable which the researchers believe can strengthen the influence of the independent variable on the dependent variable used in this research. This research is quantitative research with an explantory approach. In this research, primary data was distributed to 250 employees of PT. Indofood with employee criteria in the fields of HRD, Human Resources and Finance spread throughout Indonesia. The data used was analyzed with smart PLS 3.0 software. The results of this research show that the Digital Marketing and Intellectual Capital variables have a positive relationship and have a significant influence on the Organizational Performance variable because the p-values are below the significance level and point in a positive direction. Apart from that, the Consumer Satisfaction variable can moderate the relationship between the Digital Marketing variable and the Organizational Performance variable and the Intellectual Capital variable with the Organizational Performance variable Keywords: Digital Marketing, Intellectual Capital, Organizational Peformance, Consumer Satisfication
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND BRAND TRUST ON CONSUMER PURCHASING DECISIONS WITH CUSTOMER SATISFICATION AS A MODERATION VARIABLE Frans Sudirjo; Tono Wartono; Eva Desembrianita; Nuraini Nuraini; Muhammad Fikri Maulana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10855

Abstract

Abstract Beberapa faktor yang dapat mempegaruhi Customer Pruchasing Decisions adlah faktor promosi dan kepercayan terhadap produk. Faktor promos dapat ditempuh dengan berbagai maca cara, salah satunya melalui endors oleh selebriti. Oleh karena itu, penelitian ini bertujuan meneliti pengaruh Celebrity Endorsment dan Brand Trust terhadap Consumer Pruchasing Decision. Penelitian ini merupakan penelitian kuantitatif dengan penelitian eksplanatori yang mendasarkan pada penelitian-penelitian sebelumnya. Berbeda dengan penelitian-penelitan sebelumnya, penelitian ini menambahkan variabel Consumer Satisfication yang peneliti yakini dapat memoderasi variabel Celebrity Endorsment dan Brand Trust terhadap Consumer Pruchassing Decision. Hasil penelitian menunjukkan variabel Celebrity Endorsment dan Brand Trust berpengaruh secara positf dan signifikan terhadap variabel Consumerr Pruchasing Decision. Variabel Customer Satisfication juga dapat memoderasi variabel Celbrity Endorsment dan Brnad Trust terhadap Consumer Pruchasing Decision. Keywords : Celebrity Endorsment, Brand Trust, Consumer Satsfication, Consumer Purchasing Decision
THE EFFECT OF PRICE DISCOUNTS AND PROMOTION ON PURCHASING WITH WORD OF MOUTH AS A MODERATING VARIABLE Frans Sudirjo; Fitri Novilia; Hadiansyah Ma’sum; Helmina br. Ginting; Rudi Kurniawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11992

Abstract

Abstract Price discounts are one of the factors that researchers believe can influence consumer purchasing decisions and are even the main factor that consumers take into account, especially for products that are not too much different in quality. Apart from price cuts, researchers also believe that promotional factors can also influence purchasing decisions due to the expanding market share and the increasing number of potential consumers who know about a product. Therefore, this research aims to analyze the effect of price discounts on purchasing decisions. Different from previous research, this research adds the Word of Mouth variable as a moderating variable. This research is qualitative research with an explanatory approach. The data used in this research is primary data that researchers obtained from the questionnaire method of 300 Shopee application users consisting of 150 sellers and 150 buyers. The questionnaire is in the form of multiple choices containing the words strongly agree-strongly disagree. These data were analyzed using the smart PLS 4.O method. Keywords : Price Discounts, Promotion, Purchasing, Word of Mouth
Co-Authors Eva Desembrianita Eva Yuniarti Utami Fitri Novilia Hadiansyah Ma’sum Helmina br. Ginting Muhammad Fikri Maulana Nuraini Nuraini Rieneke Ryke Kalalo Rudi Kurniawan Tono Wartono Tuti Sulastri Wira Pramana Putra