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All Journal Jurnal Ilmiah Edunomika (JIE) Indonesian Journal of Business Analytics (IJBA) Proceeding Applied Business and Engineering Conference Jurnal Riset Manajemen dan Ekonomi
Halim Dwi Putra
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Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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DECODING CONSUMER CHOICES: NAVIGATING THE IMPACT OF ZERO MOMENT OF TRUTH ON BUYING DECISIONS IN BENGKALIS ISLAND Halim Dwi Putra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12244

Abstract

In the era of the Internet, where consumers are perpetually connected and information about diverse products is readily accessible, the dynamics of the consumer purchase decision process have undergone a profound transformation. This shift is marked by an increased emphasis on information-seeking activities before the physical encounter with products on store shelves. Two pivotal concepts, the First Moment of Truth (FMoT) and the Zero Moment of Truth (ZMoT), have emerged to elucidate crucial junctures in this process. FMoT underscores the significance of the in-store experience and the initial seconds when consumers engage with brands on shelves. In contrast, ZMoT spotlights the online research phase preceding the purchase decision, encompassing the use of electronic Word of Mouth (e-WoM) to make informed choices. This paper delves into the theoretical underpinnings of the ZMoT concept, establishing connections with existing academic literature. Additionally, it draws on a prior study conducted in the US market as a reference point to explore the impact of the Zero Moment of Truth on consumer behavior in the context of Bengkalis Island. The research scrutinizes results across diverse demographic segments, offering valuable insights into the nuanced interplay between ZMoT and actual buying behavior. Ultimately, these findings are juxtaposed with those of previous research, enriching our understanding of the evolving landscape of consumer decision-making. Keywords: Zero Moment of Truth (ZMoT), buying decision process and impulse buying
Ideal Water Tourism Concept as an Effort to Realize a Blue Economy for Wonosari Village Communities Sabri, Muhammad; Halim Dwi Putra; Doris Sukma
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to analyze the concept of ideal water tourism as an effort to create a blue economy for the community. This research uses a qualitative approach with the method of literature study and content analysis. The data was collected through searching scientific literature, journals, books, research reports, and other related sources of information such as community surveys in the city of Bengkalis. The data is then analyzed systematically to identify the ideal water tourism concept that supports the blue economy for the community at Wonosari Village, Bengkalis. The results of the study show that the concept of ideal water tourism in the blue economy context involves several important aspects. First, sustainable environmental management, including reducing waste, conserving water resources, and protecting aquatic ecosystems, is a key prerequisite. Second, the active participation of local communities in the development and management of water tourism is an important key to ensuring a positive impact on the local economy and people's welfare. In addition, the concept of ideal water tourism that supports the blue economy also includes the integration of social and cultural principles. Empowerment of local communities, community-based sustainable economic development, and preservation of maritime cultural heritage are important components in achieving blue economy goals through water tourism. The findings of this research can be used by governments, decision makers and related stakeholders in planning and developing sustainable water tourism destinations and contributing to sustainable economic growth. Keywords: Blue Economy, Water Tourism, Wonosari Village
Transformasi Perilaku Konsumen dalam Era AI Generatif: Pendekatan Structural Equation Modeling terhadap Pengaruh Konten Cerdas terhadap Persepsi Nilai dan Niat Beli Halim Dwi Putra; Rashid Ating; April Kim Lalisan; Juwita Azizah
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 2 (2026): April : Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i2.3770

Abstract

This study aimed to analyze the transformation of consumer behavior in the era of generative artificial intelligence, particularly focusing on the influence of intelligent content on perceived value and purchase intention. The primary issue addressed was how content generated by artificial intelligence shaped consumers’ cognitive and affective evaluations within an increasingly competitive digital environment. This study employed a quantitative approach using Structural Equation Modeling on data collected from 320 respondents who were users of digital platforms. The findings indicated that intelligent content significantly enhanced consumers’ perceived value, which subsequently exerted a positive effect on purchase intention. Furthermore, perceived value was found to partially mediate the relationship between intelligent content and purchase intention. These results suggested that the utilization of generative artificial intelligence in digital marketing strategies was capable of creating more relevant and personalized experiences, thereby strengthening purchasing decisions. In conclusion, the integration of artificial intelligence technology in content creation represented a key factor in shaping modern consumer behavior.
A Study of Culinary Business Marketing Strategies Using Influencers Amidst Weakening Consumer Purchasing Power Luckhy Natalia Anastasye Lotte; Silvia Ekasari; Dadang Suhardi; Susanto; Halim Dwi Putra
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16463

Abstract

The culinary business economy operates within a highly complex environment where operational efficiency meets constantly evolving consumer psychology. A closer look reveals that the sector's economic foundation lies in managing production costs, which are highly sensitive to changes in fiscal policy and volatility in upstream food commodity prices.  The purpose of this study is to provide a study of culinary business marketing strategies using influencers amidst weakening consumer purchasing power. This research uses a qualitative approach in the form of a strategic study. This study is supported by secondary data such as books, journals, and related sources. The results of this study indicate that marketing strategies using influencers amidst weakening consumer purchasing power require a paradigm shift from simply creating desire to justifying spending on culinary businesses. Today's consumers are more selective and tend to seek real value rather than mere visual trends. The study of culinary marketing strategies using influencers in challenging economic conditions includes a shift in selection, content emphasis, strong call-to-action promotional strategies, utilization of short video platforms, and rigorous measurement of return on investment.
Co-Authors April Kim Lalisan Dadang Suhardi Doris Sukma Juwita Azizah Luckhy Natalia Anastasye Lotte Rashid Ating SILVIA EKASARI SUSANTO