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All Journal Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Jurnal Sistim Informasi dan Teknologi Jurnal Ekonomi dan Bisnis Jurnal Komunikasi Prosiding Seminar Nasional Indonesia
SILVIA EKASARI
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of The Influence of Social Media Use and Social Behavior of Millennial and Z Generations on The Growth of Tourism Industry Maksimilianus Gai, Ardiyanto; Silvia Ekasari; Ratnawita; Aglis Andhita Hatmawan; Ita Nurcholifah
Jurnal Sistim Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v6i2.372

Abstract

This study aims to determine how tourism relates to millennials and Z generations by analyzing their motivations for travel experiences and social media use. This study employs a hybrid methodology, primarily focusing on qualitative aspects. We conducted a bibliographic review and descriptive survey analysis by collecting data from 100 respondents through an online survey using Google Forms. The results of the analysis show that millennials and Z generations are highly dependent on smartphones to connect to the internet and social media, with Instagram as the main platform. They spend six to nine hours per day online, and their phones are often considered an extension of themselves. Millennials and Z generations tend to publish their travel photos on Instagram, focusing on experiences that feature stunning natural scenery and expressions of joy, to strengthen their positive image. Millennials and Z generations primarily travel to explore new cultures and interact with people, and their inclination to capture and share photos serves as a social status indicator. Overall, millennials and Z generations use social media as a tool to build and communicate their social identity, focusing on experiences that can strengthen their positive image and gain recognition. Thus, this phenomenon reflects a shift in the way millennials and Z generations interact with the world and seek to influence and inspire others through the digital content they share
Analysis Of The Influence Of Digital Brand Perception And E-Wom On Repurchase Intention Of Internet Protocol Television Service Product Kuspriyono, Taat; Silvia Ekasari; Arifai Ilyas; Donny Dharmawan; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2252

Abstract

The purpose of this study is to determine whether brand image and unfavorable electronic word-of-mouth factors have an impact on repurchase intentions. The study's population consists of social media users in a few Indonesian cities. With a sample size of 100 respondents, researchers employed a non-probability sampling method with a purposive sampling strategy. This study use questionnaires and literature reviews as data collection methods. Researchers employed quantitative techniques in this study. The path analysis method was applied by researchers. Based on the findings, it was determined that the negative electronic word-of-mouth variable had a direct impact on the brand image variable. The purchasing choice variable is directly impacted by the unfavorable electronic word-of-mouth variable. The repurchase intention variable is directly impacted by the brand image variable. Negative brand perception and electronic word-of-mouth have an impact on the repurchase intention variable. Via the brand image variable, the negative electronic word-of-mouth variable indirectly affects the repurchase intention variable. The aforementioned points provide an explanation for how brand image influences repurchase intentions when it comes to electronic word-of-mouth. It is intended that these findings would help the business sustain and improve electronic word-of-mouth on social media in the future.
SUSTAINABLE FINANCE STRATEGY: BUILDING A STRONGER BUSINESS Loso Judijanto; Dedi Harianto; Silvia Ekasari
Jurnal Ekonomi dan Bisnis Vol. 2 No. 5 (2024): Mei
Publisher : ADISAM PUBLISHER

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Abstract

In the modern business context, the urgency to integrate sustainability into the core of corporate strategy has increased significantly. This study aims to investigate how sustainable finance strategies can build stronger businesses, increase resilience, and ensure long-term development. The research method used in this study is literature by searching for references in accordance with the context of the research. The results show that sustainable finance strategies have significant positive impacts on various aspects of business performance. First, companies that adopt these strategies show greater resilience to economic fluctuations and environmental changes, thanks to better diversification and risk management. Second, sustainable finance strategies create better access to capital, both through green financial instruments and through enhanced corporate reputation. Thirdly, sustainability drives innovation and operational efficiency, resulting in cost reduction and improved profit margins. Finally, research shows a positive relationship between sustainable finance and regulatory compliance, as well as long-term value creation for all stakeholders.
PELATIHAN STRATEGI PEMASARAN DIGITAL DI MEDIA SOSIAL TIKTOK UNTUK MENINGKATKAN PENJUALAN DAN MEMPERLUAS PANGSA PASAR Luh Komang Candra Dewi; Silvia Ekasari; Syamsul Hadi; Erna, Erna; Uli Wildan Nuryanto
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i8.9331

Abstract

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan strategi pemasaran digital di media sosial TikTok untuk meningkatkan penjualan dan memperluas pangsa pasar bagi Usaha Mikro, Kecil, dan Menengah Indonesia. Metode yang digunakan dalam kegiatan pengabdian ini adalah metode ceramah dan metode tanya jawab. Strategi pemasaran digital di media sosial TikTok untuk meningkatkan penjualan dan memperluas pangsa pasar adalah penggunaan hashtag yang tepat untuk brand, menyediakan konten video yang menarik perhatian atau sedang tren, serta rutin melakukan posting video di TikTok.
SOSIALISASI PENTINGNYA MANAJEMEN PELATIHAN KERJA SEBAGAI PENGEMBANGAN JENJANG KARIER KARYAWAN BERBASIS DIGITAL Silvia Ekasari; Susilo Utomo; Balla Wahyu Budiarto; Endah Pujiastuti; Roy Setiawan
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i9.9612

Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan sosialisasi pentingnya manajemen pelatihan kerja sebagai pengembangan jenjang karier karyawan berbasis digital. Metode kegiatan pengabdian kepada masyarakat ini dalam bentuk sosialisasi kepada karyawan yang mengikuti jalannya kegiatan. Hasil kegiatan pengabdian kepada masyarakat ini memberikan pemahaman mengenai pelatihan kerja digital yang dilakukan secara online, luring, atau gabungan, diantaranya seperti pelatihan digital marketing, pelatihan content creator, dan pelatihan desain grafis. Tujuan dari manajemen pelatihan kerja berbasis digital adalah untuk meningkatkan keterampilan, pengetahuan, dan kemampuan karyawan, selain itu sebagai sarana pengembangan jenjang karier karyawan di mana pun berada
ANALYSIS OF CONSUMER DECISION FACTORS FOR MAXRIDE USAGE Silvia Ekasari; Revi Sesario; Donny Dharmawan; Musran Munizu; Ramadhani Kirana Putra
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9690

Abstract

Maxride is an online transportation application that provides motorcycle taxi and taxi services based on bajaj. Maxride's passion lies in revolutionizing the landscape of three-wheeled transportation that is safe, comfortable, and accessible to everyone, while empowering local tricycle drivers. The purpose of this study is to describe the explanation of consumer decision factors for Maxride usage. The types of research used are qualitative and descriptive research. The data sources used in this study use secondary data. The results of the study indicate that consumer decisions to use Maxride Bajaj are the flexible seating capacity of MaxRide Bajaj and the agile cruising range of MaxRide Bajaj in overcoming traffic jams.
BRANDING AND PERSONAL BRANDING IN THE SOCIAL MEDIA ERA Silvia Ekasari
Jurnal Komunikasi Vol. 3 No. 3 (2025): Maret
Publisher : ADISAM PUBLISHER

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Abstract

In the social media era, branding and personal branding have become vital elements in building a strong image and presence. Social media offers the opportunity to reach a wide audience and engage with them directly, enabling brands and individuals to strengthen their influence. Relationships built through transparent and responsive interactions increase trust and loyalty. Therefore, an effective branding strategy on social media is essential to increase recognition, strengthen relationships with audiences, and open up growth opportunities for both businesses and individuals.
THE ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN PRECISION TARGETING: REVOLUTIONIZING MARKETING STRATEGIES Silvia Ekasari; Loso Judijanto; Arnes Yuli Vandika
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

Digital marketing has undergone rapid evolution in recent years. The development of machine learning and artificial intelligence (AI) is one of the major shifts affecting the marketing environment (ML). This technology has completely changed how businesses engage with their clientele and maximize their advertising budgets. Artificial intelligence refers to the ability of a computer or system to imitate human intelligence. In the context of digital marketing, AI can be used to quickly and efficiently analyze data, identify patterns and provide valuable insights. With artificial intelligence, companies can make smarter decisions and optimize their marketing campaigns based on deeply analyzed data. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses the definition of AI and ML, the transformation of the marketing sector by digital platforms and data analytics, the exploration of precision marketing and its increasing relevance in the digital era, the role of AI and ML in data mining for precision targeting, the contribution of AI in creating more granular customer segments, and the study of ML in predictive analytics to anticipate customer behavior.
DIGITAL MARKETING STRATEGY ANALYSIS OF PRODUCT PURCHASING DECISIONS AT THE TIKTOK SHOP Kespandiar, Tengku; Mokhamad Arwani; Saida Zainurossalamia ZA; Silvia Ekasari; Donny Dharmawan
Journal of Innovation Research and Knowledge Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i10.7553

Abstract

The aim of this research is to analyze digital marketing strategy analysis of product purchasing decisions at the TikTok Shop. This type of research is survey research. The population in this research are buyers who have a TikTok account and have shopped at the TikTok Shop. Because the population is so large, the sample taken was limited to 50 respondents. Data analysis in research uses simple linear regression using the partial (t) test. The research results show that electronic word of mouth has a positive and significant effect on product purchasing decisions at the TikTok Shop.
EFFECT OF FINANCIAL LITERACY ON HOUSEWIVES' FINANCIAL PLANNING Nurhasanah, Nurhasanah; Anggita Permata Yakup; Silvia Ekasari; Donny Dharmawan; Ufi Rumefi
Journal of Innovation Research and Knowledge Vol. 3 No. 10: Maret 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i10.7555

Abstract

The aim of this research is to analyze effect of financial literacy on housewives' financial planning. This type of research uses descriptive associative research with an ex-post facto approach. The population in this study were housewives in Medan City. Sampling in this study used random sampling. From random sampling, the sample was 50 respondents. Data collection obtained in this research was observation, documentation, and questionnaire. The data analysis tool in this research uses simple linear regression. The research results show that financial literacy is positive and significant in housewives' financial planning.
Co-Authors Adih Supriadi Aglis Andhita Hatmawan, Aglis Andhita Akbar Tanjung Anggita Permata Yakup Ani Kusumaningsih Ardiyanto Maksimilianus Gai Arifai Ilyas Armizi Arnes Yuli Vandika Balla Wahyu Budiarto Benediktus Rolando Dakwan Soaloon Harahap Dedi Harianto Dinda Ayu Izmi Donny Dharmawan Eddy Silamat Eliagus Telaumbanua Endah Pujiastuti Erna Erna, Erna Fenny Noor Salam G. Gunawan Henny Noviany Indah Sulistiani Ita Nurcholifah Iwan Kusnadi Iwan Ridwan Johni Eka Putra Kespandiar, Tengku Kholid Ansori Loso Judijanto Luh Komang Candra Dewi Melyana R Pugu Mokhamad Arwani Musran Munizu Nurhasanah Nurhasanah Nurussama Oskar Hutagaluh Ramadhani Kirana Putra Ratnawita Revi Sesario Robby Cahyadi Septina Elida Shinta Dzauharoh Solly Aryza Sufia Widi Kasetyaningsih Susilo Utomo Syamsul Ph.D M.A. Hadi Taat Kuspriyono Teguh Prakoso Titis Nistia Sari Ufi Rumefi Uli Wildan Nuryanto ZA, Saida Zainurossalamia Zainal Arifin