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All Journal Jurnal Ilmiah Edunomika (JIE) EKONOMI BISNIS Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan SWARNA: Jurnal Pengabdian Kepada Masyarakat
Luthfi Nuraini
Universitas Islam Syekh Yusuf Tangerang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
EKSPLORASI PENGGUNAAN E-WALLET SHOPEEPAY PADA MAHASISWA DI INDONESIA Eva Yuniarti Utami; Eka Hendrayani; Elly Yuniar Nitawati; Luthfi Nuraini; Rieneke Ryke Kalalo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13780

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui ekplorasi penggunaan e-wallet ShopeePay pada mahasiswa di Indonesia. Metode penelitian yang digunakan dalam penelitian ini yaitu penelitian deskriptif kualitatif. Adapun teknik pengumpulan data dengan cara survey berupa instrumen kuesioner yang kemudian disebar melalui google form. Simple random sample digunakan sebagai teknik pengambilan sampel sebanyak 100 responden. Kemudian indikator yang digunakan untuk melihat ekplorasi penggunaan e-wallet ShopeePay pada mahasiswa di Indonesia yaitu persepsi kemudahan penggunaan, persepsi kegunaan atau manfaat, dan persepsi risiko. Penelitian ini menunjukkan hasil bahwa persepi kemudahan penggunaan menunjukkan hasil 96% mahasiswa di Indonesia memberikan tanggapan bahwa ShopeePay memberikan banyak kemudahan dalam penggunaannya. Persepsi kegunaan atau manfaat menunjukkan hasil 91% mahasiswa di Indonesia memberikan tanggapan bahwa ShopeePay memberikan kegunaan atau manfaat dalam berbelanja online dan dalam hal transaksi pembayaran. Persepsi risiko menunjukkan hasil 83% mahasiswa di Indonesia menyetujui bahwa ShopeePay memiliki tingkat risiko yang rendah. Selain itu, dilihat dari minat bertransaksi menunjukkan hasil 89% mahasiswa di Indonesia tertarik untuk melakukan transaksi melalui ShopeePay. Jadi dapat disimpulkan bahwa penggunaan e-wallet ShopeePay dipengaruhi oleh ketiga persepsi tersebut. Kata Kunci: E-Wallet ShopeePay, Persepsi, Mahasiswa
THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE Nova Ch. Mamuaya; Fitri Novilia; Julinta Paulina; Yeheskial Nggandung; Luthfi Nuraini
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11883

Abstract

Abstract Reviews from TikTok users can increase market share, increase consumer trust, and ultimately increase consumer purchasing decisions. This research is quantitative research with an exploratory approach. This research collected data by distributing it to 300 TikTok users consisting of 150 consumers and 150 producers, each of whom had carried out the activity at least once. Thus it can be concluded that the data used is primary data. The data used above was analyzed with smart PLS 4.0. The research results show that First,The User Generated Content variable has a positive relationship and a significant influence on the Purchase Interest variable because the more reviews from TikTok users, the greater the seller's market share and the more consumers know about the product. If the product gets good reviews, consumer purchasing decisions will increase. Second, The Discount variable is able to moderate the positive relationship and significant influence of the User Generated Content variable on the Purchase Interest variable, the results are even more significant because good reviews, a large market share and high trust will convince consumers even more if accompanied by a bigger discount. bigger than competitors. Keywords: User Generated Content, Discount, Problem, Consumer Pruchase Interest
Co-Authors Astuti, Nita Eka Hendrayani Elly Yuniar Nitawati Eva Yuniarti Utami Fitri Novilia Julinta Paulina Nita Astuti Nova Ch. Mamuaya Rieneke Ryke Kalalo Siti Suhaepiah Yeheskial Nggandung Zain Zainuddin