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PENGARUH KEPUASAN PELANGGAN DALAM MEMEDIASI CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS PELANGGAN PADA MASA PANDEMI: Teknologi; Manusia; Proses; Kepuasan Pelanggan; Loyalitas Klien Diah Pranitasari; Singse Sihotang; Dodi Prastuti; Pristina Hermastuti; Enung Siti Saodah; Sri Harini
Jurnal Visionida Vol. 8 No. 1 (2022): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v8i1.5655

Abstract

Penelitian ini bertujuan untuk menguji Bagaimana pengaruh customer relationship management terhadap kepuasan pelanggan dan loyalitas pelanggan pada PT Sun Motor Jakarta. Metode penelitian yang digunakan peneliti adalah kuantitatif dengan dengan strategi penelitian yang digunakan peneliti adalah strategi asosiatif/kausalitas. Penelitian ini menggunakan data primer dengan penyebaran kuesioner sebanyak 92 pelanggan PT Sun Motor Jakarta. Teknik pengambilan sampel digunakan dengan Nonprobability sampling metode sensus (sampling total). Metode pengolahan data dalam penelitian ini menggunakan structural equation modeling (SEM) penelitian menguji Inner model, outer model dan hipotesis dengan menggunakan aplikasi SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa variabel People berpengaruh terhadap Loyalitas sebesar 30,5%. Process tidak berpengaruh terhadap loyalitas pelanggan. Teknologi tidak berpengaruh terhadap loyalitas pelanggan. People berpengaruh terhadap Kepuasan pelanggan sebesar 32,5%. Process tidak berpengaruh terhadap kepuasan pelanggan. Technology berpengaruh terhadap Kepuasan pelanggan sebesar 44,2%. Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan sebesar 37,3%. Kata Kunci: Teknologi, People, Process, Kepuasan Pelanggan
Strategies for Building Student Engagement in Online Learning in Indonesia through Self-Determination Theory Diah Pranitasari; Iman Sofian Suriawinata; Dodi Prastuti; Pristina Hermastuti; Enung S Saodah
Monas: Jurnal Inovasi Aparatur Vol. 7 No. 2 (2025)
Publisher : Badan Pengembangan Sumber Daya Manusia Provinsi DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54849/monas.v7i2.294

Abstract

This study aims to analyze the influence of intrinsic motivation on students’ digital readiness in the post-pandemic era using the framework of Self-Determination Theory (SDT). The research employed a quantitative approach with a descriptive-verificative survey method. The respondents consisted of 230 undergraduate students from various public and private universities in Indonesia who had participated in online and hybrid learning. Data were collected through an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software.  The results indicate that intrinsic motivation has a significant effect on students’ digital readiness (R² = 0.62). All three SDT dimensions—competence, autonomy, and relatedness—positively influence digital readiness, with competence showing the strongest effect (β = 0.39), followed by autonomy (β = 0.27) and relatedness (β = 0.21). These findings emphasize that students’ digital readiness is shaped not only by technical skills but also by psychological factors related to intrinsic motivation.
Improving Production Efficiency and Packaging Innovation among Women-Owned MSMEs of FKKS in Ciracas District through Participatory Production Training Pristina Hermastuti; Enung Siti Saodah; Dodi Prastuti; Diah Pranitasari; Iman Sofyan Suriawinata
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): AUGUST 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i2.831

Abstract

Women-owned micro, small, and medium enterprises (MSMEs) often face technical production constraints that hinder business growth, including inefficient workflows, inconsistent raw material quality, limited innovation, and weak packaging competitiveness, common among informally managed home-based enterprises. This community service activity aimed to strengthen the production capability of women MSMEs under the Forum Komunikasi Komite Sekolah (FKKS) in Ciracas District through participatory production training, focusing on workflow efficiency, raw material standardization, product diversification, and packaging improvement. Thirty women entrepreneurs participated through workshops, demonstrations, hands-on practice, and four weeks of mentoring. Results show substantial behavioral change: 81% established raw material standards, 93% developed new product variants or improved packaging, 90% applied more efficient workflows, and 82% achieved better product consistency. These findings indicate that practical, production-oriented assistance can meaningfully improve technical capability and competitiveness among women-led MSMEs.