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All Journal CERMIN: Jurnal Penelitian KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Anna Kridaningsih
Universitas Mayjen Sungkono Mojokerto
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pendampingan Pembuatan Surat Dan Penataan Administrasi Dalam Peningkatan Kualitas Administrasi Di Pondok Pesantren Al Muhajirin Zenita Afifah Fitriyani; Ulfa Rahmawati; Fajar Budiyanto; Anna Kridaningsih; Harjo Lukito; Dian Indrianto; Ghozali Ghozali
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2392

Abstract

The importance of making good letters and regular administrative arrangements need to be carried out to support good management administration, so the aim of this Community Service is to provide assistance in making letters using computer technology and administrative arrangements at the Al Muhajirin Islamic Boarding School. The method used in this community service consists of three stages, namely, the preparation stage, the implementation stage and the final stage. The results of this community service include sending material for making letters, material for administrative arrangements, practice of making letters and administration, as well as handing over printers and stationery. The hope from the results of this activity is that the writing of letters and administrative arrangements will be implemented immediately to produce good quality administrative management
DAMPAK PEMASARAN DIGITAL, LITERASI KEUANGAN, DAN KEWAJARAN HARGA TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE: PERAN MEDIASI DARI PERSEPSI NILAI Agus Sunaryo; Eny Rachmawati; Adil Abdillah; Anna Kridaningsih
CERMIN: Jurnal Penelitian Vol 9 No 2 (2025): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v9i2.7015

Abstract

This study aims to examine the influence of digital marketing effectiveness, financial literacy, and price fairness perception on purchasing decisions in e-commerce, with perceived value as a mediating variable. A quantitative explanatory approach was employed. The sample consisted of 240 active e-commerce consumers in East Java, selected through simple random sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that financial literacy significantly influences purchasing decisions both directly and indirectly through perceived value, with a negative effect. In contrast, digital marketing effectiveness and price fairness perception do not significantly affect purchasing decisions, either directly or indirectly. This indicates that higher financial literacy leads to more cautious and critical online consumer behavior, reducing impulsive purchases. The study highlights the role of financial literacy as a deterrent rather than a driver of digital consumption. This challenges traditional assumptions in consumer behavior models and calls for more transparency- and education-based e-commerce strategies. Future research should incorporate emotional factors and explore generational segmentation for deeper insights.
Co-Authors Agus Sunaryo Dian Indrianto Eny Rachmawati Fajar Budiyanto Ghozali Ghozali Lukito, Harjo Ulfa Rahmawati Zenita Afifah Fitriyani