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THE EFFECT OF SERVICE QUALITY AND HOSPITAL FACILITIES ON PATIENT LOYALTY WITH PATIENT SATISFACTION AS A MEDIATION VARIABLE (STUDY AT PKU MUHAMMADIYAH HOSPITAL BLORA) Mazirul Agung Santara; Wani Devita Gunardi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2401

Abstract

The purpose of this research is to analyze the effect of service quality and facilities on customer loyalty through patient satisfaction as a mediating variable. The population used in this study were inpatients of PKU Muhammadiyah Blora Hospital. Where the sample was 256 respondents, with a research instrument in the form of a questionnaire. Data analysis using SPSS. The results of this study indicate that the quality of service and facilities has a direct effect on patient satisfaction. And patient satisfaction is able to mediate the indirect relationship between service quality and facilities to customer loyalty. To increase patient loyalty, PKU Muhammadiyah Blora Hospital needs to provide effective communication training for doctors, nurses, and support staff so that they can serve patients with empathy and professionalism. Improve the comfort of the waiting room, inpatient room, and other supporting facilities (such as free Wi-Fi, children's playroom, or lactation room). Develop hospital applications to facilitate access to information such as doctor's schedules, online registration, or control schedule reminders.
THE EFFECT OF SERVICE QUALITY AND HOSPITAL FACILITIES ON HOSPITAL IMAGE MEDIATED BY INPATIENT SATISFACTION AT S HOSPITAL BOGOR Margaretha Cecilia; Wani Devita Gunardi; Eka Desy Purnama
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2424

Abstract

In the competitive hospital industry environment, patient satisfaction serves as an important benchmark for the quality of services and facilities provided by hospitals. Patient satisfaction becomes a key determinant of a hospital's image in the eyes of the public. The purpose of this study is to analyze the influence of the quality of services and hospital facilities on the hospital's image, with patient satisfaction acting as a mediating variable. The research design is cross-sectional, employing a quantitative research method. The population in this study includes the inpatients at Hospital S in Bogor. The sampling method used probability sampling with a simple random sampling technique. Data collection was conducted using a questionnaire. Data analysis was performed using SEM-PLS. The results of the study indicate that the quality of service, hospital facilities, and patient satisfaction have a positive and significant impact on the hospital's image. The study also shows patient satisfaction mediates the relationship between the quality of service and hospital facilities and the hospital's image. This means that good quality service and hospital facilities will enhance patient satisfaction, which also indirectly improves the hospital's positive image in the eyes of the public.