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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MATERNAL DISASTER OUTLET GRAND GALAXY CITY, BEKASI Salas Alkausar; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 2 (2024): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This study was conducted the effect of brand image and product quality on customer loyality at the Maternal Disaster outlet Grand Galaxy City, Bekasi. The study was conducted to customers of Maternal Disaster Grand Galaxy City, Bekasi. Obtaining data using a questionnaire with a semantic differential scale. The sampling technique used is accidental sampling. From the results of that brand image and product quality simultaneously have a significant effect on customer loyalty In addition, brand image and product quality partially also have a significant effect on customer loyalty.
PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT INTERPAK GLOBAL CANINDO BEKASI Rosmalinda; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 9 No 3 (2021): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The purpose of this research is to discover whether there is an effect of training and career development on employee performance either simultaneously and partially. This study is also to compare and improve the results of previous studies. This study was conducted on 63 respondence at PT. Interpak Global Canindo. Data acquisition was using questionnaire with Likert scale. The sampling technique was using saturated samples. From the result, it was found the fact that training and career development simultaneously and partially have a significant effect on employee performance. furthermore, training and career development partially also had a significant effect on employee performance.
PENGARUH KOMPENSASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN PT. TAJIRA KARYA PERSADA Intan Angela Rosariani. S; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10 No 3 (2022): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

The purpose to determine the effect of compensation and training on employee performance PT. Tajira Karya Persada. This research is included in the category of causal associative research using a quantitative approach. The research was conducted by distributing questionnaires all of whom were employees of PT. Tajira Karya Persada. The research method using partially and simultaneous linear regression analysis. The hypothesis states that both compensation and training have a positive and significant effect on employee performance of PT. Tajira Karya Persada.
PENGARUH PEMBERIAN JAMINAN KECELAKAAN KERJA DAN JAMINAN KEMATIAN BPJS KETENAGAKERJAAN TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. MITSUBISHI KRAMA YUDHA MOTORS & MANUFACTURING Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5 No 2 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

In Indonesia the number of occupational accidents shows a fairly alarming number, there are cases of accidents that every day experienced by the workers of every 100 thousand workers. This research aims to analyze the effect of job accident guarantee and death guarantee of BPJS employment on employee productivity at PT Mitsubishi Kramat Yudha Motor and Manufacturing Jakarta, with sample of 97 employees. Adapaun sampling technique used using simple random sampling with SPSS version 18 analysis. The result of this research shows that there is partial influence between work accident to work productivity, there is partial influence between mortality guarantee to work productivity and there is influence between work accident and work death together to work productivity.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH TABUNGAN TANDA 360 BANK OCBC NISP Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 1 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

This research aims to get factual and conceptual information about "analysis of the influence of the quality of service to the satisfaction of the customer's Savings Bank OCBC NISP 360 Marks". The technique used is the technique of observation or survey using a questionnaire (questionnaire) towards Clients Savings Sign 360. A list created by using the Likert scale is structured. Samples taken as many as 100 respondents. The results of the survey and the results of the data processing is done with SPSS. 14.0 obtained research results of simultaneous service quality (tangible, reliability, responsiveness, assurance and emphaty) have a relatively strong contribution towards the satisfaction of the customer. Partially variable reliability has a pretty strong contribution towards the satisfaction of the customer with a positive prediction and happens significantly. The variable responsiveness has pretty strong contribution towards customer's satisfaction with the positive prediction and occurs on a si gnifican.
Pengaruh Kepemimpinan Transformasional dan Budaya Organisasi terhadap Kepuasan Kerja Karyawan PT. Tunas Ridean Jakarta Zikri Bintang; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 14 No 1 (2026): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v14i1.1016

Abstract

The purpose to analyze the influence of transformational leadership and organizational culture on employee job satisfaction at PT. Tunas Ridean Jakarta. This research is included in the category of causal associative research using a quantitative approach. The population in this study were employees of PT. Tunas Ridean Jakarta. The technique used for sampling is simple random sampling. The analytical method uses simultaneous and partially linear regression analysis. The results of the research show that in simultaneous and partially ways transformational leadership and organizational culture have a positive and significant effect on job satisfaction at PT. Tunas Ridean Jakarta.