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All Journal Motivasi: Jurnal Manajemen dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Ardelia Suharmanto
Politeknik Negeri Sriwijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Efek Mediasi Persepsi Kegunaan terhadap Pengaruh Daya Tarik terhadap Dorongan Belanja Impulsif: Welan Mauli Angguna; Astika Ulfah Izzati; Frianka Anindea; Claudya Nurcahaya; Andriansyah; Shally Rizkiyanti; Ardelia Suharmanto
MOTIVASI Vol. 10 No. 1 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/motivasi.v10i1.684

Abstract

Purpose – The purpose of this study is to understand how attractiveness (affective reaction) influenced urge to buy impulsively through the mediation of perceived Usefulness (cognitive reaction). The research hypothesis is that there is an indirect effect between attractiveness and urge to buy impulsively through mediation of perceived usefulness. Design/methodology – This study used a one-time non-experimental quantitative research design that was tested on 165 respondents who had shopped in live streaming commerce. The survey was carried out online through non-randomized convenience sampling techniques. A measuring tool used in the form of a questionnaire that asks for an assessment of several statements. The statistical analysis was used to test mediation effect by using mediation PROCESS MACRO for SPSS by Hayes (Model 4). Findings – The results of the analysis showed that usability acceptance had a mediating effect on the effect of attraction on impulsive shopping impulses in consumers who had shopped on live streaming commerce. The immediate effect became insignificant when controlled with the mediation variable. The next study is suggested to be tested on different groups of respondents to test universality, test more specifically by differentiating e-commerce and so-commerce with more comprehensive variables and then can be tested with experimental methods to improve the internal validity of the study results.
THE ROLE OF THE CIRCULAR ECONOMY: STRATEGIES TOWARDS GREEN ECONOMIC GROWTH Muthmainnah; Ardelia Suharmanto; Maulidia Berlianti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

A circular economy is an approach to an economic system that focuses on the efficient use of resources, reducing waste, and returning materials to the production cycle. This concept aims to overcome limited natural resources, reduce environmental impacts, and create long-term sustainability in economic activities. In a circular economy, resources are considered valuable and kept within the economic circle for as long as possible. This approach differs from traditional linear economic models that focus on resource extraction, production, use, and disposal as waste. Green economic growth is seen as a solution to the exploitative economic system which has tended to damage the environment. The green economy and circular economy have the same goal, namely encouraging economic growth while meeting social and environmental goals. However, both have different focuses. The green economy focuses on encouraging economic growth while taking into account the availability of existing natural resources and ecological balance to ensure sustainability. Meanwhile, the circular economy focuses more on optimizing the use of resources, such as recovering and regenerating products and materials. This article employs a form of literature review that includes hypotheses pertaining to the issue under investigation. A methodical and iterative methodology was used to obtain a full grasp of the role of the circular economy: a strategy towards green economic growth—during the literature search for this extensive review. The definition and guiding principles of the circular economy, growth strategies for the green economy, and the interplay between the two are covered in this study.
Co-Authors Andriansyah Bari Astika Ulfah Izzati Claudya Nurcahaya Frianka Anindea Maulidia Berlianti Muthmainnah Shally Rizkiyanti Welan Mauli Angguna