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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmiah Multidisiplin Indonesia Indonesian Counseling and Psychology Motivasi: Jurnal Manajemen dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Ardelia Suharmanto
Politeknik Negeri Sriwijaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Nursing Physics Social Sciences Other

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Efek Mediasi Persepsi Kegunaan terhadap Pengaruh Daya Tarik terhadap Dorongan Belanja Impulsif: Welan Mauli Angguna; Astika Ulfah Izzati; Frianka Anindea; Claudya Nurcahaya; Andriansyah; Shally Rizkiyanti; Ardelia Suharmanto
MOTIVASI Vol. 10 No. 1 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/motivasi.v10i1.684

Abstract

Purpose – The purpose of this study is to understand how attractiveness (affective reaction) influenced urge to buy impulsively through the mediation of perceived Usefulness (cognitive reaction). The research hypothesis is that there is an indirect effect between attractiveness and urge to buy impulsively through mediation of perceived usefulness. Design/methodology – This study used a one-time non-experimental quantitative research design that was tested on 165 respondents who had shopped in live streaming commerce. The survey was carried out online through non-randomized convenience sampling techniques. A measuring tool used in the form of a questionnaire that asks for an assessment of several statements. The statistical analysis was used to test mediation effect by using mediation PROCESS MACRO for SPSS by Hayes (Model 4). Findings – The results of the analysis showed that usability acceptance had a mediating effect on the effect of attraction on impulsive shopping impulses in consumers who had shopped on live streaming commerce. The immediate effect became insignificant when controlled with the mediation variable. The next study is suggested to be tested on different groups of respondents to test universality, test more specifically by differentiating e-commerce and so-commerce with more comprehensive variables and then can be tested with experimental methods to improve the internal validity of the study results.
THE ROLE OF THE CIRCULAR ECONOMY: STRATEGIES TOWARDS GREEN ECONOMIC GROWTH Muthmainnah; Ardelia Suharmanto; Maulidia Berlianti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

A circular economy is an approach to an economic system that focuses on the efficient use of resources, reducing waste, and returning materials to the production cycle. This concept aims to overcome limited natural resources, reduce environmental impacts, and create long-term sustainability in economic activities. In a circular economy, resources are considered valuable and kept within the economic circle for as long as possible. This approach differs from traditional linear economic models that focus on resource extraction, production, use, and disposal as waste. Green economic growth is seen as a solution to the exploitative economic system which has tended to damage the environment. The green economy and circular economy have the same goal, namely encouraging economic growth while meeting social and environmental goals. However, both have different focuses. The green economy focuses on encouraging economic growth while taking into account the availability of existing natural resources and ecological balance to ensure sustainability. Meanwhile, the circular economy focuses more on optimizing the use of resources, such as recovering and regenerating products and materials. This article employs a form of literature review that includes hypotheses pertaining to the issue under investigation. A methodical and iterative methodology was used to obtain a full grasp of the role of the circular economy: a strategy towards green economic growth—during the literature search for this extensive review. The definition and guiding principles of the circular economy, growth strategies for the green economy, and the interplay between the two are covered in this study.
The Influence of Social Media and Anxiety on Students’ Understanding of Learning: A Case Study Rizal Afif A. Napitupulu; Ardelia Suharmanto; Lucy LS
INDONESIAN COUNSELING AND PSYCHOLOGY Vol. 6 No. 2 (2026): INDONESIAN COUNSELING AND PSYCHOLOGY
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/icp.v6i2.75042

Abstract

The rapid development of information and communication technology has increased the intensity of social media use, especially among students. Although social media provides various benefits, excessive use can have negative psychological impacts such as anxiety and student learning comprehension. This study aims to analyze the influence of social media use and social anxiety on the learning comprehension of students majoring in Business Administration at Sriwijaya State Polytechnic, Palembang. This study uses a quantitative approach with a survey method. Data were collected from students through an online questionnaire distributed via Google Forms. Data analysis will use the multiple linear regression method. The sample of this study was 103 students of Sriwijaya State Polytechnic Bukit class. This research method used regression. Social media, anxiety, and learning comprehension were measured and collected using a questionnaire with a Lickert scale. Then, the data were analyzed using SPSS software. The results and conclusions show that social media and anxiety have an influence on student learning comprehension. The regression analysis found that social media contributed to learning comprehension (β = 0.159, p < 0.05) and anxiety also contributed to learning comprehension (β = 0.213, p < 0.05). The findings of this study are expected to provide students with insight into using social media more wisely.
Financial Behavior and Investment Decisions among Generation Z: The Role of Risk Perception and Financial Technology (FinTech) Usage Tika Handayani; Riri Cornellia; Anggi Oktaviani; Lubis Lubis; Ardelia Suharmanto
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 08 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), August 2026
Publisher : Sean Institute

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Abstract

Digital financial services have lowered barriers to investment and increased Generation Z participation in app-based financial markets, but easier access is not always accompanied by disciplined financial behavior and adequate risk evaluation. This study examines the effects of financial behavior, risk perception, and financial technology (FinTech) usage on Generation Z investment decisions. A quantitative explanatory design with a cross-sectional survey was applied to 200 valid respondents who had used FinTech services and participated in digital investment activities. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that financial behavior has the strongest positive and significant effect on investment decisions (beta = 0.392, p < 0.001). Risk perception also has a positive and significant effect (beta = 0.218, p = 0.001), indicating that awareness of potential loss, market volatility, platform security, and risk-profile fit supports more rational decisions. FinTech usage positively and significantly affects investment decisions (beta = 0.314, p < 0.001) by expanding access to information, transactions, and portfolio monitoring. The adjusted R-square of 0.609 indicates that the three predictors explain 60.9% of the variance in investment decisions. These findings position technology as an enabler, while financial discipline and risk awareness remain central to responsible and sustainable digital investment decisions among Generation Z.
Peningkatan Daya Saing Produk UMKM melalui Pelatihan Pengemasan pada Rantie Bakery Palembang Titi Andriyani; Ardelia Suharmanto; Shally Rizkiyanti; LydiaRoma Junita Munthe; M. Aidil Rafansyah; Alya Nurhalimah
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1135

Abstract

This community service program aimed to support Rantie Bakery, a microenterprise in Palembang, in strengthening its competitiveness through packaging innovation. Previously, the business relied on simple packaging that neither conveyed brand identity nor provided essential product information, limiting its market value. Using a Participatory Action Research (PAR) approach, the program involved preparation, training, mentoring, evaluation, and follow-up. Through Canva-based training, the bakery owner gained new knowledge and skills, recognizing packaging as both a visual communication tool and a branding strategy. The outcomes show enhanced capacity in designing packaging aligned with the Visibility, Information, Emotional Appeal, Workability (VIEW) framework. The new packaging is visually appealing, informative, functional, and eco-friendly. This initiative is expected to improve brand image, boost sales, and better position Rantie Bakery to compete in local and digital markets.
Co-Authors Alya Nurhalimah Andriansyah Bari Anggi Oktaviani Astika Ulfah Izzati Claudya Nurcahaya Frianka Anindea Lubis Lubis Lucy LS LydiaRoma Junita Munthe M. Aidil Rafansyah Maulidia Berlianti Muthmainnah Riri Cornellia Rizal Afif A. Napitupulu Shally Rizkiyanti Tika Handayani Titi Andriyani Welan Mauli Angguna