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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Celebes Journal of Community Services Financial and Accounting Indonesian Research
Pahmi Pahmi
Department of Management, Universitas Pendidikan Muhammadiyah Sorong, Sorong
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Digital Marketing Literacy to Sustain MSME Businesses in Southwest Papua Satria Lintang Rachmadana; Pahmi Pahmi; Sabaria Sabaria; Hamsiah Hamsiah; Inri De Fretes
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.20826

Abstract

This research aims to determine the extent to which Micro, Small and Medium Enterprises (MSMEs) in Southwest Papua understand digital marketing to sustain their business. This study focuses on factors influencing digital literacy, business resilience, and entrepreneurial orientation in MSMEs in the region. A survey method was employed by collecting data from 80 randomly selected MSME samples in the City and Regency of Sorong of Southwest Papua Province. A quantitative approach using structural partial least squares equation modeling (PLS-SEM) was utilized to predict and confirm the hypotheses. Findings unveiled that digital marketing literacy could explain entrepreneurial orientation and business resilience. This study is the beginning of research on the digital economy in the Papua region. The findings of this study successfully answered four hypotheses: (1) There was an influence between digital marketing literacy and entrepreneurial orientation, with a p-value of 0.001 and a regression path of 0.772; (2) There was an influence between digital marketing literacy and business resilience, with a p-value of 0.042 and a regression path value of 0.185. These results revealed that MSME players have been familiar with digital literacy despite residing in Papua.
Marketing Tactics and Corporate Image: The Key to Maintaining Loyalty Pahmi Pahmi; Tasrim Tasrim; Ansri Jayanti; Satria Lintang Rachmadana; Munzir Munzir
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 14, No 3 (2023): December 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v14i3.20493

Abstract

The banking sector is a business that really needs attention regarding retaining customers because this sector generally offers relatively the same type of service. This research aims to analyze marketing tactics consisting of service quality, service convenience, and added value to loyalty—corporate image variable as a mediating variable. The research population is customers of Sharia commercial banks in Indonesia. The research sample was 360 customers. SEM PLS was used for data analysis with the help of warpPLS 7.0. The results showed that marketing tactics and company image are determinants in increasing customer loyalty. Service quality, convenience services, and added value can be part of marketing tactics to increase loyalty. Meanwhile, the company image did not succeed in providing a mediating effect from marketing tactics with loyalty because companies generally only see the image partially. The results contribute to economic utility theory, showing that utility provides a reciprocal effect between banks and customers.
Pemberdayaan Perempuan Pesisir Papua Untuk Mewujudkan Ketahanan Pangan dan Kemandirian Ekonomi Melalui Budidaya Rumput Laut Skala Rumahan Pahmi; Lintang Rachmadana, Satria; Difinubun, Muh. Ishar; Malina, Asmi Citra; Andriani, Irma; Alam, Jamaluddin Fitrah
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

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Abstract

Pencemaran laut dan maraknya lalu lalang kapal di perairan sekitar Pulau Arar membuat budidaya rumput laut terhenti. Pengabdian ini bertujuan untuk mewujudkan ketahanan pangan dan kemandirian ekonomi perempuan pesisir di Pulau Arar, melalui budidaya rumput laut jenis Ulva dengan metode bak kolam di darat. Terdapat 2 target mitra pada pengabdian ini merupakan yaitu mitra ekonomi produktif dari Bumdes Arar Mandiri dan mitra ekonomi non produktif dari Kelompok PKK Arar. Alur pengabdian ini dilakukan secara terstruktur mulai dari pengenalan hingga pelatihan penggunaan teknologi, teknologi yang digunakan adalah bak kolam di halaman rumah mitra untuk penananaman rumput laut. Metode pelatihan yang digunakan dalam pengabdian ini adalah ceramah, demonstrasi, dan diskusi. Evaluasi dilakukan dengan metode observasi partisipatif, dari proses yang sudah dilaksanakan mitra mampu menghasilkan 3 produk yaitu, stik rumput laut, mie rumput laut, dan nugget rumput laut dan peningkatan presentase ketrampilan mitra pada status Cukup
MARKETING MIX IMPROVES CONSUMER PURCHASE DECISIONS Pahmi Pahmi; Tasrim Tasrim; Astri Jayanti; Satria Lintang Rachmadana; Andi Irfan; Andi Alim
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v9i2.1699

Abstract

ABSTRAK Perkembangan industri tekstil menimbulkan persaingan yang sangat “ketat”. Kondisi ini memberikan tantangan buat pelaku usaha untuk memberikan yang terbaik kepada konseumen. Sehingga, pendekatan metode pemasaran manjadi penting agar tetap bertahan. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran terhadap keputusan pembembelian pada Ramayana M’Tos Makassar. Metode penelitian yang di gunakan dalam penelitian ini dengan pendekatan kuantitatif. Penerikan sampel dalam penelitian ini adalah teknik accidental sampling, jumlah sampel yang didapatkan 80 responden dengan rata-rata jumlah pengunjung 1446 perhari. Metode pengolahan data dengan cara editing, coding, dan scoring. Analisis data dengan menggunakan uji regresi liner sederhana hasilnya bauran pemasaran berpengaruh signifikan terhadap keputusan pembelian. Bauran pemasaran dengan indikator produk yang dijual sesuai dengan kebutuhan, kualitas standar dan desain yang menarik cuma kurang memberikan rasa nyaman dikarenakan mereknya kurang familiar. Harga jual produk sesuai dengan kualitas ditawarkan dan terjangkau cuma kurang bersaing dengan merek lainnya. Lokasi Mall M’Tos Ramayana cukup strategis mudah dijangkau. Sedangkan indikator promosi untuk memilih membeli masih kurang, baik dimedia elektronik maupun dimedia cetak.Kata Kunci : Produk, Harga, Lokasi, Promosi, Pembelian ABSTRACTThe development of the textile industry raises a very "tight" competition. This condition provides a challenge for business actors to provide the best for consumers. Thus, the marketing method approach becomes important to survive. This study aims to determine the effect of the marketing mix on purchasing decisions at Ramayana M'Tos Makassar. The research method used in this research is a quantitative approach. The sampling in this study was an accidental sampling technique, the number of samples obtained was 80 respondents with an average number of visitors of 1,446 per day. Data processing methods using editing, coding, and scoring. Data analysis using a simple linear regression test results that the marketing mix has a significant effect on purchasing decisions. The marketing mix with product indicators that are sold according to needs, standard quality and attractive designs just doesn't give a feeling of comfort because the brand is not familiar. The selling price of the product is by the quality offered and affordable, it's just less competitive with other brands. The location of M'Tos Ramayana Mall is quite strategic and easy to reach. Meanwhile, promotional indicators for choosing to buy are still lacking, both in electronic and print media.Keywords: Product, Price, Location, Promotion, Purchase
Tingkat Pengetahuan Wajib Pajak Pada Kepatuhan Membayar Pajak Di Kabupaten Sorong Kamila Maulidiya Nisak; Pahmi, Pahmi; Munzir, Munzir
Financial and Accounting Indonesian Research Vol. 4 No. 2 (2024): Financial and Accounting Indonesian Research
Publisher : Program Studi Akuntansi Unimuda Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/fair.v4i2.603

Abstract

The purpose of this study was to see the effect of the level of taxpayer knowledge on compliance with paying taxes. This study discusses the level of compliance of taxpayers in paying taxes in the Sorong Regency area. Based on observations that have been made before conducting this research, researchers see that there is still low compliance and knowledge of taxpayer to carry out their tax obligations in accordance with tax regulations, so researchers are interested in conducting research on this topic. This study uses a quantitative approach, the sampling of this study uses the Slovin formula, the sample size is 99 individual taxpayer repondents. The results of this study indicated that the level of knowledge of taxpayers has a positive and significant effect on tax compliance in Sorong Regency. The most basic thing that every taxpayer has is knowledge, because without knowledgxation, it will make it difficult for taxpayers to carry out their tax obligations. Taxpayers who have good knowledge of tax regulations and obligations are more likely to understand the importance of paying taxes.
Co-Authors Andi Alim, Andi Andi Irfan Asmi Citra Malina, Asmi Citra Astri Jayanti Hamsiah Hamsiah Inri De Fretes Irma Andriani Jayanti, Ansri Kamila Maulidiya Nisak Muh Ishar Difinubun Munzir Munzir Munzir Munzir, Munzir Rachmadana, Satria Lintang Sabaria Sabaria Tasrim, Tasrim