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Ida Bagus Sanjaya
Politeknik Negeri Bali, Indonesia
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Analisis Kecepatan dan Kehandalan Pelayanan Jasa Perawatan dan Perbaikan terhadap Tingkat Kepuasan Pelayanan Unit Penunjang Akademik Perawatan dan Perbaikan Politeknik Negeri Bali Ni Putu Diah Pratiwi; Ida Bagus Sanjaya; Gede Pradiva Adiningrat
Jurnal Syntax Admiration Vol. 5 No. 9 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i9.1448

Abstract

This study aims to analyze the variables of speed and reliability of maintenance and repair services to the level of service satisfaction of the Maintenance and Repair Academic Support Unit of the Bali State Polytechnic. This study uses a quantitative method with a population of all UPA-PP service users who occupy positions as Head of Department, Secretary of Department, Department Administration, Head of Study Program, Head of Unit, Head of Center, Head of Workshop/Lab, Workshop/Lab Technician, Head of Section and Head of Sub-Division as many as 138 people. The research sample consisted of 103 UPA-PP users who were selected through probability sampling using proportionate stratified random sampling with the Slovin formula. Data were collected using a Likert Scale-based questionnaire and analyzed by multiple linear regression. The results of the study show that partially, the velocity variable (X1) has a positive and significant effect on the level of service satisfaction (Y) with a coefficient value of 0.317 and a t-value of 3.237 > t table 1.98397 with a value of Sig. 0.002 < 0.05. And partially, reliability (X2) has a positive and significant effect on the level of service satisfaction (Y) with a coefficient value of 0.776 and a t-value of 6.490 > t table 1.98397 with a Sig. value of 0.000 < 0.05. Meanwhile, simultaneously the variables of speed (X1) and reliability (X2) have a positive and significant effect on the level of service satisfaction (Y) of F calculated 58.567 > F table 3.09 with a value of Sig. 0.000 < 0.05.
The role of social media content quality and online reviews in shaping hotel room booking decisions: Evidence from Swiss-Belhotel Rainforest Kuta, Bali I Komang Karisma Adinata; Ida Bagus Sanjaya; Majid Wajdi; Dr. Muhammad Ahmad Mazher; Md. Afsarul Islam; Muhammad Waheed
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.489

Abstract

This study aims to examine the influence of social media content quality and online reviews on customers' hotel room booking decisions at SBR Kuta, Bali. A quantitative research design was employed using purposive sampling to select hotel guests who had viewed the hotel's social media platforms and online review websites before making a reservation. Data were collected through a structured questionnaire based on a five-point Likert scale, measuring social media content quality, online review quality, and booking decision variables. The data were analysed using descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination (R²), and hypothesis testing through t-tests and the F-test to evaluate both partial and simultaneous effects. The results indicate that high-quality social media content and credible online reviews positively and significantly influence customers' booking decisions, both individually and collectively. These findings suggest that informative, engaging digital content and positive customer reviews strengthen consumer trust and increase booking intentions. Therefore, hotels should optimise their digital marketing strategies and actively manage online reviews to enhance marketing performance and improve booking conversions in the competitive hospitality industry.
Co-Authors Dr. Muhammad Ahmad Mazher Gede Pradiva Adiningrat I Komang Karisma Adinata Majid Wajdi Md. Afsarul Islam Muhammad Waheed Ni Putu Diah Pratiwi