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Fero, David
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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STRATEGI SOSIAL MEDIA KHAS PARAPAT MEMPERTAHANKAN REPUTASI DITENGAH TREND INDUSTRI PASCA PANDEMI Fero, David
Jurnal Visi Komunikasi Vol 22, No 02 (2023): November 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v22i02.20117

Abstract

Penelitian ini bertujuan untuk mengetahui strategi sosial media Khas Parapat dalam mempertahankan reputasi ditengah berkembangnya trend industri pariwisata pasca pandemi Covid-19. Metode penelitian ini adalah studi deskriptif kualitatif. Peneliti melakukan pengumpulan data melalui wawancara mendalam dan dokumentasi. Hasil penelitian menunjukan bahwa Khas Parapat memiliki strategi dalam memanfaatkan sosial media untuk mempertahankan reputasi antara lain diterapkannya aksi dan alokasi sumber daya yang dibutuhkan untuk mencapai tujuan yang telah ditetapkan sebelumnya, melakukan penyesuaian terhadap kecepatan inovasi pasar yang baru dan merencanakan program sesuai dengan trend industri pariwisata yang berkembang saat ini dimana sangat dipengaruhi perubahan pola konsumen dalam berwisata.
Optimizing the Use of New Media in the Gen-Z Era to Strengthen Sustainable Tourism Fero, David; Silalahi, Mery
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.757

Abstract

This research aims to determine the optimization of the use of New Media in the Gen-Z era to strengthen sustainable tourism. This research method is a qualitative descriptive study. Researchers collected data through interviews and documentation. The results of this research show that Gen-Z spends around 2-3 hours per day watching and uploading videos on their various social media platforms. Through regular outreach, Gen-Z is active in spreading information and campaigns related to sustainable tourism. The content that Gen-Z likes is related to tourism and culture, short environmentally friendly videos, competitions and challenges, tourism content is quite popular with Gen-Z, this can be seen from the frequency of their use of social media. Creativity and innovation in presenting sustainable tourism content with fairly regular frequency using social media can optimize the strengthening of sustainable tourism.
ADAPTING INTERCULTURAL COMMUNICATION FOR MULTICULTURAL CLASSROOMS IN DIGITAL ERA Fero, David
Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i01.30203

Abstract

This study aims to understand the role of intercultural communication among students in the digital era in creating effective communication adaptation in multicultural classrooms. Lack of understanding of students towards intercultural communication is often the cause of ineffective communication, even potentially triggering failure in building harmonious interactions. Students today are part of Generation Z, who were born and grew up in an era of very rapid technological development. Therefore, social media should be used as a source of knowledge that supports students in solving various problems while increasing their ability to adapt to new environments. This study uses a qualitative descriptive method, with data collection techniques through interviews and documentation. The results of the study show that the understanding of intercultural communication obtained by students both through the socialization process in class and through the help of social media plays an important role in accelerating them to overcome communication barriers that arise. The process of adaptation to a new culture also takes place faster thanks to the ease of access to information provided by technological developments in the digital era. This study is expected to encourage the development of a curriculum that is more responsive to cultural diversity in multicultural classrooms, as well as integrating technology-based intercultural communication teaching. 
Co-Authors Silalahi, Mery