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All Journal Formosa Journal of Applied Sciences (FJAS) Jejak digital: Jurnal Ilmiah Multidisiplin
Sianturi, Winda
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Tourist Attractions on the Progress of the Sipinsur Geosite Tourism Object in Pearung Tourism Village, Humbang Hasundutan Regency in 2024 Sianturi, Winda; Sitio, Robert Juni Tua; Fero, David; Nadeak, Tio RJ; Sitorus, Masniar Hernawaty
Formosa Journal of Applied Sciences Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i10.11716

Abstract

This study aims to determine the positive and significant influence of tourist attractions (x) on the progress of tourist attractions (y) Geosite Sipinsur in Pearung Tourism Village, Humbang Hasundutan Regency in 2024. This research uses a quantitative approach by distributing questionnaires to 96 respondents by accidential sampling. To determine the answer score on the questionnaire which will be tested for validity and reliability using a Likert scale. The data analysis technique used is descriptive statistical analysis, Pearson Product Moment correlation, determination coefficient test and simple linear regression analysis. Based on the results of descriptive statistical analysis, the influence of tourist attractions on the progress of tourist attractions is in a good category, with an average of 4.5449 at the interval of the category very advanced. The test results of the correlation coefficient (r) = 0.586 with a sufficient category and compared with r table = 0.200, where r count> r table (0.586> 0.200) it can be said to be significant and the hypothesis is accepted.
Analisis Pengaruh Sosial Media Marketing Tiktok Terhadap Keputusan Pembelian Produk Fashion Lokal Simanjuntak, Melisa Anzelina; Kinanti, Restu Aji; Putri, Gina Rivera Helandy; Sianturi, Winda; Destasari, Mila
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1qfg1s65

Abstract

This research aims to analyze the influence of social media marketing through the TikTok application on purchasing decisions for local fashion products. Digital transformation has reshaped marketing strategies into more intensive efforts through creative content and direct interaction, with TikTok serving as a primary platform to reach a broad and engaged target audience. The research method employs a descriptive quantitative approach, with data collected via online questionnaires distributed to 100 respondents using accidental sampling. The results indicate that social media marketing variables simultaneously have a significant effect on purchasing decisions, with an F-count of 452.365 (F-table = 3.94) and a significance level of < 0.001. Partially, social media marketing strategy also shows a positive and significant influence with a t-count of 21.269 and a regression coefficient of 0.850. The implication of this study highlights the importance of continuous creativity for local fashion entrepreneurs in developing digital content, as every improvement in social media appeal directly impacts the volume of consumer purchasing decisions.
Co-Authors Destasari, Mila Fero, David Kinanti, Restu Aji Nadeak, Tio RJ Putri, Gina Rivera Helandy Simanjuntak, Melisa Anzelina Sitio, Robert Juni Tua Sitorus, Masniar Hernawati