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All Journal Jurnal Kata: Bahasa, Sastra, dan Pembelajarannya Culturalistics: Journal of Cultural, Literary, and Linguistic Studies Puitika Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia Aphorisme: Journal of Arabic Language, Literature, and Education Andalas International Journal of Socio-Humanities (AIJOSH) Linguistika Kultura: Jurnal Linguistik Sastra Berdimensi Cultural Studies Lire Journal (Journal of Linguistics and Literature)
Pratiwi, Dyani Prades
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia

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KONSTRUKSI IDENTITAS SEKELOMPOK MAHASISWA SASTRA INDONESIA UNIVERSITAS ANDALAS MELALUI KEGIATAN MINUM KOPI: TINJAUAN CULTURAL STUDIES Hawa, Andina Meutia; Pratiwi, Dyani Prades; Saniro, Roma Kyo Kae
Jurnal Bahastra Vol 7, No 2 (2023): Edisi Maret 2023
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v7i2.6911

Abstract

This paper discusses how the identity of a group of students from the Indonesian Literature Study Program at Andalas University, Padang, is constructed through drinking coffee in a coffee shop. Drinking coffee is one activity that is being loved by young people, especially amidst the massive emergence of coffee shops in various parts of the city of Padang. The number of coffee shops in the city of Padang influences the people's culture of drinking coffee. According to Baudrillard's theory of hyperreality, drinking coffee does not only contain use and exchange values, but also contains sign and symbolic values. The activity of drinking coffee is not just quenching thirst and delaying sleepiness, but is also done for the purpose of having fun and strengthening identity. In addition, there is an act of looking at each other and being seen between male students and female students in their behavior drinking coffee in coffee shops. Through filling out a questionnaire conducted by a group of students, it was shown that visiting coffee shops did not necessarily give rise to coffee connoisseurs, but rather as a form of lifestyle for early subjects and popular cultural practices, visiting coffee shops was shown as a fun activity, as well as strengthening one's identity in the world. virtual and real world.
Berwisata Karena Cerita: Strategi Branding Cerita Rakyat Terhadap Destinasi Wisata di Sumatera Barat Indonesia Pratiwi, Dyani Prades; Firmansyah, Okta; Gayatri, Satya; Hawa, Andina Meutia; Muhajir, Ahmad
Jurnal Bahastra Vol 8, No 2 (2024): Edisi Maret 2024
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v8i2.8174

Abstract

Fungsi cerita rakyat sebagai identitas masyarakat membuat cerita rakyat dapat dikembangkan menjadi strategi branding tempat yang didiami masyarakat penciptanya. Salah satu bidang yang dapat memanfaatkan fungsi cerita rakyat tersebut adalah sektor pariwisata. Penelitian ini bertujuan untuk menjelaskan pengaruh cerita rakyat terhadap destinasi wisata dan memberikan rekomendasi cerita rakyat yang dapat digunakan untuk strategi branding destinasi wisata di Sumatera Barat Indonesia. Metode penelitian yang digunakan adalah metode kualitatif dengan tahapan pengumpulan data dari kajian pustaka. Data juga dikumpulkan dari berbagai destinasi wisata potensial di Sumatera Barat, baik potensial dalam hal kepariwisataan maupun dalam kesastraan. Data pendukung didapat dari wawancara dengan subjek relevan, seperti Dinas Pariwisata, Agen Tour and Travel, dan Pemandu Wisata. Tahapan analisis data menggunakan pendekatan sastra pariwisata dan teori Storynomics. Hasil dari penelitian ini adalah cerita rakyat memiliki pengaruh sebagai daya tarik destinasi wisata, sebagai narasi panduan wisata, dan sebagai narasi dalam mempromosikan destinasi wisata. selain itu, penelitian ini juga menemukan cerita rakyat selain Legenda Malin Kundang yang dapat dikembangkan menjadi strategi branding destinasi wisata; Legenda Ngarai Sianok, Legenda Danau Kembar, Legenda Tuanku Taram, dan Legenda Danau Maninjau.
Co-Authors Ahmad Muhajir, Ahmad Arbain, Armini Citra, Nabila Fauzi, Resti Hadiyanti Gayatri, Satya Hawa, Andina Meutia Komariya, Siti Nesa, Fakhria Okta Firmansyah Pratiwi, Anne Roma Kyo Kae Saniro