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All Journal Budimas : Jurnal Pengabdian Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Social Science and Community Service
Jayanti, Yunia Arinda
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Journal : Journal of Sustainable Community Service

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IMPLEMENTASI PROSES MANAGEMEN PENJUALAN PADA UKM Djakasaputra, Arifin; Putri, Nadira Aulia; Jayanti, Yunia Arinda
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i3.472

Abstract

Sales is one of the important components in the marketing system that plays a role in generating revenue. This activity aims to provide business owners with knowledge about the sales process to increase sales of their products. The partners involved in this activity are culinary businesses in Jambi. The method used was training and socialization, which included an introduction to the sales process, starting from finding potential buyers, identifying prospects, qualifying prospects, to making sales. Evaluation of the activity showed that the training went smoothly and succeeded in improving partners' understanding of the sales process, so that they can make improvements in maintaining sales continuity in the future.
PELATIHAN STRATEGI HARGA PADA UKM Djakasaputra, Arifin; Jayanti, Yunia Arinda
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.579

Abstract

Pricing refers to the process of setting the exchange rate of products that will be accepted by consumers. Factors affecting pricing include production costs, intended markets, competition, market conditions, and product quality. Price determination is a key concept in microeconomic theory and is one of the four elements of the marketing mix, Mitra which is the place of PKM activities is engaged in the egg nut snack business with the AMHR brand is located in Muaro Jambi. Through initial observations to business owner Mrs. Aminah through Whatshapp, there are main problems for partners in terms of determining selling prices that can increase competitive advantage. The results of PKM activities showed that the implementation of activities went smoothly, partners were eager to receive the material delivered by the PKM team. There is two-way communication between partners and PKM teams. In addition, outputs are made in the form of publications to journals and IPR.
Co-Authors Bravo, Christiandinata Tjandra Christinio, Elizabeth Djakasaputra, Arifin Putri, Nadira Aulia Rasyid, Ardiansyah Rodhiah Rodhiah, Rodhiah