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All Journal Jurnal Kesehatan Masyarakat International Journal Mathla'ul Anwar of Halal Issues
Dwijaningtyas, Srinata
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Religion Agriculture, Biological Sciences & Forestry Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences

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Journal : International Journal Mathla'ul Anwar of Halal Issues

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ISLAMIC FASHION TREND PHENOMENON IN SEMARANG OLD CITY AREA Pranoto, Pranoto; Dwijaningtyas, Srinata; Livansyah, Angel; Khotimah, Kusnul; Trisnanda, Raviendo; Najmuddin, Najmuddin
International Journal Mathla’ul Anwar of Halal Issues Vol. 4 No. 1 (2024)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202441.105

Abstract

Tourism in Semarang's Old Town is a phenomenon that has a significant impact on tourists' dress preferences. This article presents an observational analysis of how age, economy, and culture influence tourists' dress choices in the context of Semarang's Old Town. The research method used is an ethnographic approach involving in-depth observations, interviews, and active participation in the traveller community. The results revealed age variations among tourists, with young people and older generations visiting. The implications of age are reflected in dress preferences, with the younger generation being more experimental in Islamic fashion styles, while the older generation is more conservative. Economic characteristics also play an important role, with high-income travellers opting for luxury clothing while low-income ones opt for more modest clothing. The influence of Islamic values creates diversity in clothing choices, with visitors who identify themselves as Muslims more likely to choose clothing in accordance with Islamic teachings. A sense of respect for a particular culture also influences clothing choices. In conclusion, tourists' dress preferences in Semarang's Old Town are reflected through a complex interaction between age, economy, Islamic values, and culture. Knowledge of these factors is important in the development of inclusive and sustainable tourism experiences.
MARKETING STRATEGY OF OMAH MBUDUR TOURISM DESTINATION IN WANUREJO VILLAGE, BOROBUDUR DISTRICT Amilla, Agustin Kinthan; Pranoto, Pranoto; Dwijaningtyas, Srinata
International Journal Mathla’ul Anwar of Halal Issues Vol. 3 No. 2 (2023)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202332.82

Abstract

The tourism sector is a profitable industrial sector for now, tourism involves many people and can revive various business fields so that it can become a global industry. Along with the development of information technology and transportation, this has become a trigger for the increase in new tourism products. Each tourism product needs to have its own characteristics so that it can compete with other tourism products.  The purpose of this study was to find out the existing tourism products in the Omah Mbudur Tourism Destination, to find out the existing management system in the Omah Mbudur Tourism Destination, and to find out the marketing strategy used by the management.  While the method used in research is descriptive qualitative. The results of this study indicate that Omah Mbudur is a destination with a village tourism concept that carries the theme of cultural arts related to basic human needs, namely clothing, food and boards along with activities such as VW safaris, jeep adventures, regional arts and so on. The management of the Omah Mbudur tourist destination is a mutual cooperation system, namely by entrusting the staff to their respective fields with the aim of characterizing the culture of the community.    
Co-Authors Amilla, Agustin Kinthan Evi Widowati Kusnul Khotimah Livansyah, Angel Najmuddin, Najmuddin Pranoto Pranoto Saputra, Jumadil Trisnanda, Raviendo Wintara, Jane Ayu