Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal BENING Score: Jurnal Lentera Manajemen Pemasaran Review: Journal of Multidisciplinary in Social Sciences
Nurelisah, Siti Hazar
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Kualitas Pelayanan dan Harga terhadap Minat Pembelian Ulang Produk Hidroponik (Studi Pada Generasi Z Di Cikarang) Nurelisah, Siti Hazar; Ekhsan, Muhamad; Damayanti, Tri
BENING Vol 11, No 1 (2024): MEI 2024
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v11i1.6379

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan harga terhadap minat pembelian ulang produk hidroponik pada Generasi Z di Cikarang. Penelitian dilakukan dengan metode kuantitatif terhadap 100 responden generasi Z yang bekerja di Cikarang, dipilih melalui teknik purposive sampling. Data dikumpulkan dengan kuesioner skala Likert dan dianalisis menggunakan SmartPLS untuk menguji pengaruh variabel bebas terhadap variabel terikat. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap minat pembelian ulang. Kualitas pelayanan memiliki pengaruh yang lebih kuat minat pembelian ulang. Implikasi penelitian, organisasi perlu meningkatkan kualitas pelayanan dan harga guna meningkatkan minat pembelian ulang generasi Z. Penelitian selanjutnya perlu mempertimbangkan variabel-variabel tambahan yang berpotensi memengaruhi minat pembelian ulang.
Experiential Marketing’s effect on Customer Loyalty with Customer Satisfaction as Intervening Variabel Riyanto, Kuwat; Nurelisah, Siti Hazar; Purwanti, Purwanti
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 12 (2024): November
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i12.690

Abstract

This study aims to analiyze the effect of experiential marketing on customer loyalty with customer satisfaction as an intervening variabel among MS Glow customers in Cikarang. The research adopts an associative approach with 91 respondents selected through purposive sampling. Data were analyze using the SmartPls method. The results show that experiential marketing positively influences customer satisfaction, which subsequently impacts customer loyalty. Furthermore, cutomer satisfaction significantly mediates the relationship between experiential marketing and customer loyalty. This study underscores the importance of effective experiential marketing strategies to enhance customer loyalty by improving customer satisfaction.
Tangerang Old Market MSMEs as Culinary Tourism Drivers: The Impact of Economic, Social and Culture Raihan, Moh Aldi; Nurelisah, Siti Hazar
Score: Jurnal Lentera Manajemen Pemasaran Vol. 3 No. 01 (2025): Mei 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v3i01.806

Abstract

This study is to examine how MSMEs in Tangerang Old Market promote culinary tourism and its impact on the social, cultural, and economic aspects of the local economy. The urgency of this research lies in the growing importance of culinary tourism as a driver for regional development and the need to understand how MSMEs contribute beyond economic metrics. Surveys are used to collect data for quantitative research approaches, and multiple linear regression is used to analyze the results. Data were processed using SPSS software as the primary analysis tool to determine the significance and strength of the variables. The findings of the study show that the presence of MSMEs in an area is not significantly influenced by the variables of economic impact. Meanwhile, social and cultural impact variables have a great influence. The main things that support the sustainability of MSMEs are good service, good social interaction, and maintaining local culture. In addition to providing guidance to policymakers on how to develop initiatives that promote the sustainability of MSMEs, this research also highlights the importance of social and cultural roles in maximizing MSMEs' contribution to culinary tourism.
Co-Authors Kuwat Riyanto Muhamad Ekhsan PURWANTI PURWANTI Raihan, Moh Aldi Tri Damayanti, Tri