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All Journal Journal of Business, Management, and Accounting International Journal of Business Economics (IJBE) Journal of Economics and Business UBS Jurnal Kewarganegaraan ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Yayasan Cita Cendikiawan Al Khwarizmi SIGMA: Information Technology Journal International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) Jurnal Pelita Ilmu Jurnal Pelita Manajemen Jurnal Lentera Pengabdian Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Kewirausahaan GLOBAL: Jurnal Lentera BITEP Jurnal Pelita Pengabdian Dedikasi : Jurnal Pengabdian Lentera Review: Journal of Multidisciplinary in Social Sciences Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial
Kuwat Riyanto
Universitas Pelita Bangsa
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Pemberdayaan Ekonomi Kreatif di Desa Sukaresmi melalui Daur Ulang Plastik Kresek menjadi Hiasan yang Bernilai Ekonomi Kuwat Riyanto; Lisa Kustina; Fathurohman Fathurohman
Dedikasi Sains dan Teknologi (DST) Vol. 1 No. 1 (2021): Dedikasi Sains dan Teknologi : Volume 1 Nomor 1, Mei 2021
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (761.882 KB) | DOI: 10.47709/dst.v1i1.1001

Abstract

:  Limbah plastik sangat mencemari lingkungan. Keterlibatan masyarakat dalam mengurangi pemakaian plastik dan mendaur ulang plastik masih sangat minim. Besarnya dampak negatif limbah plastik terhadap lingkungan, sehingga dibutuhkan proses daur ulang. Salah satunya melalui daur ulang plastik kresek. Kreatifitas pengelolaan limbah dapat mengurangi dampak negatif pencemaran lingkungan serta meningkatkan kesadaran masyarakat akan pentingnya menjaga lingkungan dan memanfaatkan setiap hal, baik itu limbah maupun barang yang tidak terpakai menjadi barang yang bernilai ekonomi. Kreatifitas mengubah limbah yang tidak bernilai dapat diolah menjadi sesuatu yang bernilai. Sampah plastik kresek yang tidak bernilai dapat diolah menjadi hiasan bunga cantik yang memiliki nilai ekonomi. Hal ini sebagai wujud tanggungjawab dan pengabdian kepada masyarakat serta untuk menjaga lingkungan khususnya Desa Sukaresmi terhadap banyaknya limbah sampah plastik kresek diwilayah tersebut. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan keterampilan masyarakat khususnya Desa Sukaresmi untuk memanfaatkan limbah plastik kresek menjadi hiasan yang bernilai ekonomi, sehingga dapat meningkatkan penghasilan masyarakat serta mengurangi limbah plastik kresek. Kegiatan ekonomi kreatif melalui daur ulang plastik kresek ini menggunakan metode pendekatan kepada masyarakat melalui sosialisasi bahwa setiap limbah apabila diolah dengan baik akan menghasilkan barang yang bernilai ekonomi. Masyarakat Desa Sukaresmi diharapkan mampu mengolah limbah plastik kresek menjadi barang yang bernilai ekonomi. Limbah plastik kresek tersebut dapat diolah menjadi hiasan bunga cantik yang bernilai ekonomi.
The Effect of Brand Image, Brand Trust, and Promotion on Consumer Loyalty Kuwat Riyanto; Yulia Andiyani
International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) Vol. 1 No. 3 (2022): JUNE 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/ijeset.v1i3.194

Abstract

This study aims to determine the effect of brand image, brand trust, and promotion on consumer loyalty Pocari Sweat in Cikarang. This study uses the brand image variable which is measured using 3 dimensions, namely: strength, uniqueness, and preference. The brand trust variable is measured using 2 measurement dimensions, namely: reliability and purpose. Promotional variables were measured using 5 measurement dimensions, namely: advertising, sales promotion, personal selling, public relations, and direct marketing. Consumer loyalty variable is measured using 5 measurement dimensions, namely: trust, emotional commitment, switching costs, word of mouth, and cooperation. This research is a quantitative study with a sampling technique using the non probability sampling method and multiple linear regression analysis. The results of the study partially there is no significant effect between brand image on consumer loyalty, partially there is a significant influence between brand trust and promotion on consumer loyalty.
The Influence of Packaging, Branding and Sales Promotion on the Repurchase Intention Teh Botol Sosro at Has Fried Chicken Cikarang Restaurant Kuwat Riyanto; Astri Kartini
Journal of Business, Management, & Accounting Vol. 3 No. 2 (2021): September
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teh Botol sosro, which is produced by PT. Sinar Sosro, is the first packaged ready-to-drink tea brand in Indonesia that has been developed and maintained for decades. The number of competitors makes Sosro bottled tea still exist fighting in the soft drink market. This study aims to analyze the effect of packaging on partial repurchase intention, branding on partial repurchase intention, sales promotion on partial repurchase intention, and packaging, branding and sales promotion on simultaneous repurchase intention. the target population in this study were the visitors of Has Fried Chicken Cikarang Restaurant. While the sample is respondents who buy bottled tea Sosro. Thus, the respondents who will be observed are 110 respondents. quantitative analysis method using multiple linear regression equation analysis, followed by analysis of determination (R square), partial hypothesis testing (t test) and simultaneously (F test) with an alpha of 5 percent (0.05). Before being analyzed further, the data quality test and classical assumption test were first carried out. analysis tool using SPSS version 23.0 for windows. The results showed that packaging had an effect on partial repurchase intention, branding had an effect on partial repurchase intention, sales promotion had an effect on partial repurchase intention, and packaging, branding, sales promotion had an effect on simultaneous repurchase intention in bottled tea products. sosro at Has Fried Chicken Cikarang.
The Participation In Ecotourism Development Mangrove Kuwat Riyanto
International Journal of Business Economics (IJBE) Vol 3, No 1 (2021): SEPTEMBER - FEBRUARY
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v3i1.7906

Abstract

Tarumajaya Bekasi has pristine mangrove areas, which is located on the west of Bekasi. It has a lot of potential that can be developed. One of the potential developed is Mangrove Ecotourism Jembatan Cinta Mangrove, where the management is done directly by the People Tarumajaya Bekasi. But a lot of potential that there is not explored properly and the tendency is decreasing environmental quality. Mangrove Ecotourism have not optimized yet its potential tourism destination object. Planning done by the Tarumajaya Bekasi Community performed not optimal. Therefore, in this study needs to be conducted to identify the level of community participation in the development of ecotourism in the Jembatan Cinta mangrove in order to develop good ecotourism planning through participation planning
Pengaruh Kepercayaan, Desain Website Dan Daya Tarik Iklan Terhadap Keputusan Pembelian Online Pada tiket.com Di Bekasi Kuwat Riyanto; Suriyanti Suriyanti
JURNAL PELITA ILMU Vol 15 No 01 (2021): Jurnal Pelita Ilmu - April 2021
Publisher : Direktorat Penelitian dan Pengabdian Masyarakat (DPPM) Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (83.474 KB) | DOI: 10.37366/jpi.v15i01.803

Abstract

Rendahnya keputusan pembelian online tiket.com pada tahun 2017 dibandingkan dengan tahun sebelumnya data tersebut diketahui dari top brand award. Tiket.com kurang diminati masyarakat karena masyarakat kurang memahami penggunaan aplikasi tiket.com. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan, desain website dan daya tarik klan terhadap keputusan pembelian online pada tiket.com di bekasi. Pendekatan Penelitian ini menggunakan pendekatan kuantitatif dengan populasi pada penelitian ini adalah konsumen tiket.com di bekasi dan yang menjadi sampel dalam penelitian ini berjumlah 98 responden. Data primer dari penelitian ini diperoleh dari penyebaran kuesioner pada responden dilakukan dengan teknik Random Sampling. Hasil Penelitian ini menunjukan bahwa kepercayaan, desain website dan daya tarik iklan berpengaruh signifikan secara simultan terhadap keputusan pembelian. Kepercayaan, desain website dan daya terik iklan berpengaruh signifikan secara parsial terhadap keputusan pembelian dengan arah positif.
Pengaruh Lokasi, Kualitas Produk, Harga dan Promosi Terhadap Minat Beli Mixue Ice Cream pada Gerai Mixue Pasar Bersih Jababeka Ali Akbar Maulana Raja Sanjani; Kuwat Riyanto
Jurnal Kewarganegaraan Vol 7 No 1 (2023): Juni 2023
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v7i1.5062

Abstract

Abstrak Indikator niat beli pada perilaku konsumen melihat seberapa besar kemungkinan responden untuk menindaklanjuti niat mereka untuk melakukan pembelian sebelum benar-benar melakukan pembelian. Karena pembeli modern lebih cerdas, lebih cerdas, dan lebih pilih-pilih daripada di masa lalu, dan mereka tidak akan berkompromi dengan kualitas hanya untuk mendapatkan penawaran yang bagus. Mencari tahu bagaimana faktor-faktor seperti kedekatan, fitur produk, biaya, dan diskon mempengaruhi pembelian menjadi fokus penelitian ini. Penelitian ini menggunakan pendekatan kuantitatif dan mensurvei 100 pelanggan yang baru saja membeli es krim Mixue di gerai Jababeka Clean Market. Data untuk penelitian ini dikumpulkan dan diolah menggunakan Google Sheets dan perangkat lunak pengolah data SmartPLS 3.0. Temuan penelitian ini menunjukkan bahwa niat konsumen untuk membeli es krim mixue dari mixue shop di clean market Jababeka tidak dipengaruhi oleh kualitas mixue itu sendiri, melainkan dipengaruhi oleh lokasi, harga, dan promosi mixue shop tersebut. hidangan penutup dingin. Di outlet mixue pasar bersih jababeka. Kata Kunci: Lokasi, Kualitas Produk, Harga. Promosi dan Minat Beli.
PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU CONVERSE DI E-COMMERCE SHOPEE Ananda Miftahul Alfikri; Kuwat Riyanto
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 3 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i3.3990

Abstract

This study aims to determine the effect of trust, convenience and product perceptions on purchasing decisions with a sample of 100 respondents. The method used in this research is a quantitative research method with the additional method of using the SmartPLS 2023 application. The results of this study show that trust has a significant influence on purchasing decisions for Converse shoe products, so that it is in accordance with the first hypothesis. This also indicates that the existence of trust from consumers will be able to increase the purchasing decision of Converse shoe products, that convenience has a significant influence on the purchase decision of Converse shoes, so that it is in accordance with the second hypothesis. This also indicates that the easier it is to buy Converse shoe products, the higher the decision to buy Converse shoes and that the perceived price has a significant influence on the decision to buy Converse shoes, so that is in accordance with the third hypothesis. This also indicates that an affordable price will be able to increase the decision to buy Converse shoes. Keywords: Trust, Convenience and Purchase Decision.
Peranan Strategi dalam Meningkatkan Daya Saing Mie Ayam Pangsit 28 Tonghilap Riyanto, Kuwat; Rahayu , Rossalia Urip
JURNAL PELITA MANAJEMEN Vol. 1 No. 02 (2022): November 2022
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.793 KB) | DOI: 10.37366/jpm.v1i02.2048

Abstract

Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Maka yang menjadi pegangan dalam penelitian ini adalah interpretasi penulis terhadap strategi pemasaran dalam meningkatkan daya saing UMKM pada Mie Ayam Pangsit 28 Tonghilap Di Kelurahan Rawasari, Kecamatan Cempaka Putih, Jakarta Pusat. Strategi pemasaran adalah rencana untuk memaksimalkan peluang meraih bisnis yang ditargetkan melalui pengolahan faktor-faktor yang dapat dikendalikan perusahaan seperti desain produk, periklanan, pengendalian, biaya, dan pengetahuan pasar. Dapat disimpulkan bahwa strategi pemasaran dalam meningkatkan daya saing adalah suatu kemampuan usaha yang direncanakan untuk dapat bersaing dengan usaha yang lainnya dengan mengandalkan kekuatan yang dimiliki oleh perusahaan tersebut dan menyesuaikan oleh pangsa pasar yang dituju. Sesuai dengan tujuan dari penelitian ini, maka penulis ingin fokus mengacu pada pertumbuhan UMKM, bagaimana cara mengatasi permasalahan yang ada dalam UMKM Mie Ayam Pangsit 28 Tonghilap, serta bagaimana perumusan strategi pemasaran untuk meningkatkan daya saing UMKM Mie Ayam Pangsit 28 Tonghilap Di Kelurahan Rawasari, Kecamatan Cempaka Putih, Jakarta Pusat sehingga dapat menghadapi persaingan pasar. Penulis berusaha untuk mencari informan dan menjadikan sebagai data sekunder dalam penelitian. Dalam objek penelitiannya penulis memilih Bapak Bimo, Ibu Dede yang merupakan pelaku usaha dan keluarga pelaku usaha sebagai informan kunci dan Bapak Sahing, Ka Lutvi yang merupakan konsumen di Warung Mie Ayam Pangsit 28 Tonghilap. Hasil analisis dari wawancara yang telah penulis lakukan dengan informan proses komunikasi yang dilakukan oleh Bapak Bimo dan Ibu Dede dapat dikatakan sudah berjalan dengan baik. Dapat disimpulkan dari hasil wawancara dan observasi penulis, bahwa strategi pemasaran produk yang diterapkan menggunakan bahan-bahan berkualitas dalam proses produksinya, mempertahankan keramahan dalam pelayanan yang membuat konsumen nyaman dan berkunjung kembali. Sehingga ini dapat menjadi salah satu alasan untuk tetap bertahan dan menghadapi persaingan pasar.
Pengaruh Store Atmosphere, Price Discount dan Sales Person Terhadap Implusive Buying Aprilino Anlian, Dava; Riyanto, Kuwat
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i1.1044

Abstract

The purpose of this study was to examine the effect of store atmosphere, price discount, and sales person on impulsive buying on Indomaret consumers. This research includes descriptive quantitative research, with the form of a causal relationship because this research aims to determine the causal relationship between variables. The method used is quantitative method. The population in this study were all people who had bought or shopped in the city of Bekasi Indomaret, so the nature of the population was non-probability sampling, and in this study the sample taken by researchers was 100 respondents. Data collection techniques using questionnaires and literature studies. in this study, data processing tools were used in the form of computer software, namely the SmartPLS (Partial Least Square) version 3.0 program. The analysis method used is outer model analysis (convergent validity, discriminant validity, and reliability test (Cronbach's alpha and composite reliability)), inner model analysis (R-Square value test), and hypothesis testing. The results of this study are Variable Store Atmosphere has no effect on Impulsive Buying, Variable Price Discount has a positive and significant effect on Impulsive Buying, Variable Sales Person has a positive and significant effect on Impulsive Buying, and Variable Store Atmosphere, Price Discount, Sales Person has a positive effect on and Impulsive Buying.
Pengaruh Brand Ambassador, Promosi dan Harga Terhadap Keputusan Pembelian Sintia, Arna; Riyanto, Kuwat
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i1.1085

Abstract

The purpose of this study was to determine the effect of brand ambassadors, promotions, and prices on consumer purchasing decisions at Kopi Kenangan in North Cikarang. This type of research uses descriptive and verification methods which are carried out through data collection in the field. The research location was carried out in North Cikarang, precisely at Kopi Kenangan. The population is non probability sampling, so the technique for taking respondents is incidental. The sample used in this study was 100 people, namely all customers who visited Kopi Kenangan in North Cikarang and had purchased coffee or drinks sold at Kopi Kenangan outlets. The data collection used in this study was a questionnaire whose score was determined using a Likert scale. The data analysis method uses SmartPLS which is carried out in 3 (three) stages, including outer model analysis, inner model analysis, and hypothesis testing. The results of the study show that brand ambassadors  have a significant effect on purchasing decisions. Meanwhile, promotions have a significant influence on purchasing decisions. Brand ambassador, promotion, and price variables have an effect of 47.6%, where the remaining 52.4% is influenced by other variables outside of this study.
Co-Authors Ahmad Bukhori Muslim Ahmad Bukhori Muslim Aji Saputra, Aji Alan Nuari Ali Akbar Maulana Raja Sanjani Ananda Miftahul Alfikri Aprilino Anlian, Dava Astri Kartini Dewi, Dian Kartika Dian Sulistyorini Wulandari Elsye Fatmawati Fachrial Banyu Asmoro Fathurohman Fathurohman Heriyanti, Sinta Sundari Kustina, Lisa Muhamad Fachan Muhamad Syahwildan Nurelisah, Siti Hazar Pasaribu, Wydhya PURWANTI PURWANTI Rahayu , Rossalia Urip Rahmawati, Oktaviya Reza Rizky Ramadhan Roby Sutrisna Rokhim, Lisna Nur Santoso, Devira sarwo edy Satinah, Satinah Sintia, Arna Suriyanti Suriyanti Suwandi Suwandi Tan, Emmelia Wibowo, Edi Tri Wiyanto Wulandari, Dian Sulistyorini Yohanes Bosco Riando Yuan Badrianto Yulia Andiyani