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All Journal Community Development Journal Airlangga International Journal of Islamic Economics and Finance JOMPA ABDI: Jurnal Pengabdian Masyarakat
Nurwijayanto, Putra Ramadhani
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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EVALUATING THE ROLE OF AFFILIATE MARKETING AND FLASH SALES IN SHOPEE: INSIGHT THROUGH ISLAMIC ECONOMICS LAW Nurwijayanto, Putra Ramadhani; Setyawati, Dyah; Qurrata, Vika Annisa
Airlangga International Journal of Islamic Economics and Finance Vol. 7 No. 01 (2024): JANUARY-JUNE 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/aijief.v7i01.57822

Abstract

This research investigates the influence of affiliate marketing and flash sale programs on buying interest within the Shopee Marketplace, focusing on the perspectives of Islamic Economic law among consumers at Malang City in 2024. The study employs a case study approach to examine the impact of these marketing strategies on consumer behavior and ethical considerations. Through qualitative analysis, data is gathered from Shopee users in Malang City to explore their attitudes, perceptions, and buying patterns in response to affiliate marketing and flash sale promotions. The research delves into the ethical dimensions of these marketing practices within the framework of Islamic economic principles, examining their compatibility with notions of fairness, transparency, and social responsibility in buying and selling transactions. The findings shed light on the complexities of consumer decision-making in the digital marketplace, highlighting the interplay between marketing tactics and ethical considerations rooted in Islamic economic teachings. By synthesizing insights from Islamic economic law and consumer behavior research, this study contributes to a deeper understanding of the ethical implications of modern marketing strategies in e-commerce platforms like Shopee. The research results show a significant positive influence between affiliate marketing and the flash sale program on respondents' shopping behaviour and buying interest at Shopee. Furthermore, the research provides practical implications for marketers, policymakers, and stakeholders in balancing commercial objectives with ethical standards in online retail environments.
A TRADITIONAL HERBAL MEDICINE : PRODUCT BRANDING TRAINING "JANDASARE" FOR MARKETING EXPANSION IN THE DIGITAL MARKET Nurwijayanto, Putra Ramadhani; Dyah Setyawati; Theofilus Shalom
Community Development Journal Vol 8 No 3 (2024): Community Development Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/cdj.v8i3.5863

Abstract

This activity arises from an awareness of the great potential of traditional herbal medicine, which has long been an important part of Indonesian culture. In this case, the Sukun sub-district turns out to have hidden potential in the form of the traditional herbal medicine product "Jandasare". However, due to limited knowledge of digital marketing and branding, coupled with the fact that the market for traditional herbal medicine is becoming increasingly limited, especially among the younger generation, products from the Sukun sub-district are less considered for consumption. The community activity in the Sukun sub-district includes a series of steps, starting from market and competitor analysis, redesigning product packaging, to training producers in digital marketing. We also conducted digital marketing implementation by selling products online through Instagram Live to increase public understanding of the benefits of traditional herbal medicine. The results of this activity show a significant increase in public knowledge about the benefits of traditional herbal medicine and its use. A more modern and informative packaging design also increased consumer interest, especially among the younger generation. Additionally, herbal medicine producers have successfully improved product quality and used online platforms to market products more effectively. The importance of adapting traditional herbal medicine to the modern market is highlighted. Through rebranding and digital marketing changes, Jandasare herbal medicine is able to bridge the gap between tradition and contemporary development, proving that cultural heritage can remain relevant in the digital age. This community service activity has successfully mobilized economic potential in the Sukun sub-district through empowering traditional herbal medicine producers and increasing consumer interest. This demonstrates that branding strategies and marketing digitalization are key to maintaining and advancing traditional products in the modern era.
SALARY, INCENTIVES, AND EMPLOYEE PRODUCTIVITY: (Case Study of USPPS BMT Al-Hijrah KAN Jabung) Alamsyah, Dodik; Setyawati, Dyah; Nurwijayanto, Putra Ramadhani; Santi, Fitriana; Aman, Yosanda Zata
Airlangga International Journal of Islamic Economics and Finance Vol. 7 No. 02 (2024): JULY-DECEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/aijief.v7i02.64081

Abstract

The study aims to analyze the impact of salary and incentives on employee productivity at USPPS BMT Al-Hijrah KAN Jabung Syariah from both simultaneous and partial perspectives. The research employs multiple regression analysis, with a sample population consisting of all 40 employees, who were also the subjects of the study. The analysis results indicate that salary has a positive and significant effect on employee productivity. Additionally, incentives also contribute positively and significantly to productivity. The findings of this research are expected to provide valuable insights for continuous improvement at USPPS BMT Al-Hijrah KAN Jabung Syariah
AN EXAMINATION OF THE IMPACT OF PRICE LEVEL AND HALAL CERTIFICATION ON PURCHASE DECISION OF ‘ANGKRINGAN FOOD’ MSME’s Nurwijayanto, Putra Ramadhani; Audia, Syahva; Setyawati, Dyah; Galih, Aditya; Sonalitha, Elta
Airlangga International Journal of Islamic Economics and Finance Vol. 7 No. 02 (2024): JULY-DECEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/aijief.v7i02.64660

Abstract

This research investigates the impact of price levels and halal certification on consumer purchasing decisions at Angkringan Tenda Mak Gendut, an SME in Malang City. Angkringan, a traditional Javanese street food stall, serves as a focal point for local communities and embodies Javanese culinary culture. Using Price Level, Halal Certification, and MSMEs Purchase Decision as variables, a quantitative approach was employed through an online questionnaire survey. Multiple linear regression analysis was conducted to analyze consumer preferences and purchasing behaviors. The findings reveal that both price level and halal certification significantly influence customer purchasing decisions, underscoring the importance for MSMEs to carefully manage pricing strategies and maintain high halal standards to attract and retain customers. These insights highlight the dual role of affordability and halal certification in shaping consumer choices, essential for enhancing MSMEs' market competitiveness and consumer appeal.
Menggali Potensi dan Membangun Kemandirian Ekonomi Ibu-Ibu PKK Desa Senggreng Melalui Kewirausahaan Setyawati, Dyah; Kustiani, Lilik; Widiawati, Diah; Ariyanti, Ariyanti; Nurwijayanto, Putra Ramadhani; Pangestu, Rian Putra
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v4i3.1910

Abstract

Kegiatan pengabdian masyarakat di Desa Senggreng dilaksanakan untuk menggali potensi ibu-ibu PKK dalam membangun kemandirian ekonomi melalui kewirausahaan. Permasalahan yang dihadapi adalah keterbatasan pengetahuan kewirausahaan, manajemen usaha, pemasaran digital, dan akses legalitas usaha. Untuk mengatasi hal tersebut, kegiatan ini menghadirkan tiga materi utama, yaitu penguatan jiwa kewirausahaan, strategi digital marketing, serta pentingnya Nomor Induk Berusaha (NIB) dan merek. Metode yang digunakan meliputi sosialisasi, workshop, dan pendampingan praktis, dengan fokus pada pemberdayaan masyarakat agar lebih kreatif, inovatif, serta berani mengambil peluang usaha. Hasil kegiatan menunjukkan bahwa peserta memahami pentingnya jiwa kewirausahaan, mampu memanfaatkan media digital sebagai sarana promosi, serta mengetahui prosedur pengurusan NIB dan merek dagang. Melalui kegiatan ini, ibu-ibu PKK dan pelaku UKM Desa Senggreng diharapkan dapat meningkatkan kapasitas usaha, memperluas pasar, serta membangun keberlanjutan usaha kecil. Kegiatan ini sekaligus menjadi langkah awal mendorong terciptanya kemandirian ekonomi dan peningkatan kesejahteraan keluarga maupun desa.
Co-Authors Alamsyah, Dodik Ariyanti Ariyanti Audia, Syahva Dyah Setyawati Dyah Setyawati Elta Sonalitha Galih, Aditya Lilik Kustiani Pangestu, Rian Putra Qurrata, Vika Annisa Santi, Fitriana Theofilus Shalom Widiawati, Diah Yosanda Zata Aman