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All Journal Jurnal Manajemen Journal of Student Research Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Student Scientific Creativity Journal Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmiah Research Student Intellektika: Jurnal Ilmiah Mahasiswa Global Leadership Organizational Research in Management
Ageng Saepudin Kanda S
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences

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Journal : Jurnal Manajemen Riset Inovasi

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Dampak Ketidak Aktifan Tiktokshop Bagi UMKM Di Indonesia Terhadap Penjualan Terutama Customkids Pratiwi Herlina Octaviani; Ageng Saepudin Kanda S
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2458

Abstract

With the rapid development of information technology, Tiktokshop has become an increasingly popular e-commerce platform in Indonesia. However, selling on Tiktokshop does not always guarantee success, especially for small and medium enterprises (MSMEs) that focus on selling special products such as CustomKids. This research aims to determine the impact of Tiktokshop's inactivity on sales of MSMEs, especially the custom children's industry in Indonesia. This research analyzes various factors that might influence Tiktokshop's inactivity, such as lack of presence, lack of user interaction and algorithm changes. We also assessed the direct impact of the suspension on sales of CustomKids products, taking into account variables such as decreased sales, decreased market share, and the psychological impact on MSME owners. The results of this research will provide insight to MSME owners, the government and stakeholders to help them develop strategies to advance Tiktokshop activities and increase the competitiveness of MSMEs, with a special focus on CustomKids products. It is hoped that the implications of this research finding will help in decision making to improve the performance of MSMEs in the digital era.
Dampak Maraknya Penggunaan Bank Emok Pada Kalangan Ibu Rumah Tangga Di Kampung Leuweung Gede Kota Cimahi Neng Santi Anggraeni; Ageng Saepudin Kanda S
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2528

Abstract

One of the problems that humans face in everyday life is the economy, especially in terms of meeting needs. To survive, humans have to meet all their complex needs. Because rural people often have economic difficulties, they are the most involved in Emok Bank. An Emok Bank is a type of bank that lends money to people by visiting customers in person by sitting upright with both legs bent backwards. An Emok Bank transaction system is done by sitting licensed in certain places, like the terrace of a client's house. Qualitative research is research that produces descriptive data that are written or oral words of people and behaviour that can be observed. The Emok Bank has made the public worried about the high interest rates and the liability system used in the shares. As a result, many communities, especially households, are plunged into problems arising from paying difficulties. Often, loans from this Emok Bank are used to pay off debts to other Emok Banks. Economic circumstances make a householder dependent on a mother's bank. The existence of an Emok Bank has led to bad behavior against the households in the village of Leuweung Gede, most of them being borrowers to an emoc bank that borrows more than one bank.
Co-Authors Alinda Restu Fauji Desi nurhalimah Didah Nurhidayah Dikdik Jamaludin Dina Sephiani Elsa Sulistiani Elsan Septiani Eni Siti Nurjanah Fika Anilda Herawati Ibda Nisaul Wahdah Ika, Riska Anjani Manifa siti nafiah Neng Santi Anggraeni Nugraha Rhamdani Nunung Nurhasanah Rida Natalia Kusumah Risda Laila Purnama Rochmat sopiansyah Rohman, Erfa Saeh Salsabila Nuril Jaoza Shifa Raihana Septiani Sifa Nur Azizah Siti Mariah Siti Zakiyya Nur Aulia Kurniawan Tiara Meriska, Erika Warda Anisa Maharani Wianda Aulia Yusti Maulidda Zaeni muhamad fauzi