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All Journal Jurnal Manajemen Journal of Student Research Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Student Scientific Creativity Journal Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmiah Research Student Intellektika: Jurnal Ilmiah Mahasiswa Global Leadership Organizational Research in Management
Ageng Saepudin Kanda S
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences

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Journal : Jurnal Riset dan Inovasi Manajemen

 1 
Analisis Strategi Penjualan Paket Data Internet Pada Konter Andika Cell Alinda Restu Fauji; Ageng Saepudin Kanda S
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2476

Abstract

Andika Cell`s retail counter marketing strategy in attracting customers. Based on interviews conducted at the Andika Cell counter in December 2023, social media marketing and advertising programs were identified as the most important strategies. Social media marketing uses platforms such as Facebook and Instagram to reach a wide audience, while the discount program includes special offers such as free data exchange with the purchase of at least 3 data packages and additional gifts such as the purchase of free tamperglass accessories. Based on analysis, this strategy was successful in increasing sales and improving customer loyalty. To strengthen Andika Cell's position in the market, recommendations were made to optimize social media presence, maintain and improve advertising programs, and develop cross-selling and up-selling strategies.
Pengaruh Prilaku Konsumen Online Shop Terhadap Konveksi Di Daerah Soreang Ibda Nisaul Wahdah; Ageng Saepudin Kanda S
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 1 (2024): Februari : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i1.2765

Abstract

The influence of several consumer behaviors that prefer to carry out online shopping transactions is the main study from the results of interviews from several convection industry businesses conducted in the Soreang area to find out what consumers are more interested in regarding their attitudes and shopping methods and what they are more interested in when making purchases. In the current era, the progress of the times and the development of technology influence consumer behavior to fulfill their needs so that it is more comfortable and easier to do, and find out several responses from the results of interview surveys at 25 convections in the afternoon area, what influences the production of goods produced and income for convection itself
Co-Authors Alinda Restu Fauji Desi nurhalimah Didah Nurhidayah Dikdik Jamaludin Dina Sephiani Elsa Sulistiani Elsan Septiani Eni Siti Nurjanah Fika Anilda Herawati Ibda Nisaul Wahdah Ika, Riska Anjani Manifa siti nafiah Neng Santi Anggraeni Nugraha Rhamdani Nunung Nurhasanah Rida Natalia Kusumah Risda Laila Purnama Rochmat sopiansyah Rohman, Erfa Saeh Salsabila Nuril Jaoza Shifa Raihana Septiani Sifa Nur Azizah Siti Mariah Siti Zakiyya Nur Aulia Kurniawan Tiara Meriska, Erika Warda Anisa Maharani Wianda Aulia Yusti Maulidda Zaeni muhamad fauzi