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All Journal Ekonomi Bisnis Jurnal Pendidikan dan Pemberdayaan Masyarakat SENTRALISASI TECHNOBIZ : International Journal of Business Journal of Business Studies and Management Review Jurnal Ilmiah Manajemen dan Kewirausahaan Economics, Business, Management, & Accounting Journal Jurnal Pengabdian Masyarakat Unama
Fahdillah, Yosi
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Ilmiah Manajemen dan Kewirausahaan

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Implementasi Transformasi Digital dan Kecerdasan Buatan Sebagai Inovasi Untuk UMKM pada Era Revolusi Industri 4.0 R, Mardiana; Fahdillah, Yosi; Kadar, Melani; Hassandi, Irfan; R, Mandasari
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 3 No 1 (2024): Volume 3 Nomor 1 Januari 2024
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2024.3.1.1552

Abstract

Abstract−Technology plays an important role in economic development. Covid-19 has changed people's lifestyles and the behavioral patterns of business actors have transformed from traditional to digital. Even though Covid-19 has had a significant impact in the form of a decline in the global economy, including on Micro, Small and Medium Enterprises (MSMEs), it has also provided lessons in the form of adaptation to innovation and digital transformation in the form of the application of the latest technology and artificial intelligence. In line with the industrial revolution 4.0 and digital transformation, it can provide opportunities and strengths to build sustainable businesses. Along with changes in people's consumption patterns, MSMEs have also implemented digital adoption in the form of switching to e-commerce platform sites, food delivery applications and online business models. However, the adoption of artificial intelligence is still not widely used by MSMEs. However, several MSMEs have adopted artificial intelligence technology such as chatbot applications for communication services. Apart from that, support and providing programs from the government and the private sector are needed for MSMEs so that they can develop and adapt their business models to the latest technological adaptations so that MSMEs are also able to survive and even grow rapidly in the future.Keywords: Industrial Revolution 4.0, Digital Transformation, Artificial Intelligence, MSMEs
INTEGRATED MARKETING COMMUNICATION DAN PERSONAL BRANDING DALAM MENINGKATKAN BRAND EQUITY USAHA MAMITOKO Lubis, Wahya Iffa; Fahdillah, Yosi; Muryati
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 4 No 1 (2025): Volume 4 Nomor 1 Januari 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2025.4.1.2057

Abstract

Abstract Disruption is the background for rapid changes in several aspects of life, one of which is progress and the role of technology in human life. So that it affects the practice of the business world which is increasingly competitive. Cake By Nadia (CBN) is a business brand founded by Nadia Indah Pratiwi which focuses on selling cake and dessert products. Nadia takes advantage of technological sophistication in carrying out her business activities and marketing. The study was conducted using the basic of marketing mix and integrated marketing communication sciences to describe the process of marketing activities of CBN and by using the theory of the eight laws of personal branding to find out how the personal branding can be formed of CBN owners and its affect the brand equity of CBN businesses.The results of the study describe the practice of integrated marketing communication in fulfilling the eight elements in building Nadia's personal branding. Nadia uses Instagram, whatsapp, and Tiktok applications in the practice of integrated marketing communication (IMC) so that she is able to display online and offline activities on social media which ultimately affects the perception of many people towards her. There is a correlation between integrated marketing communication (IMC) and personal branding that is formed in increasing the brand equity of CBN business. Keywords: IMC, Instagram, Whatsapp, Cake By Nadia, Personal Branding, Brand Equity
Co-Authors Diasti, Melly Irfan Hassandi Johni Paul Karolus Pasaribu Kadar, Melani Kartika, Yulia Dwi Laras Sabrina, Hanan Lubis, Wahya Iffa Mardiana R Mira Gustiana Pangestu Muhammad Haris Saputra Muryati Nanda Utami , Febby Novrianti, Rara Prasasti, Laura R, Mandasari Rahayu , Nia Septiawan Syaputra , Alfito Suratno, Eddy syahmardi yacob Tri Agustin, Aini Usmayanti, Vivi Utami, Febby Nanda Yossinomita Yuliana Yuliana