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All Journal Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen TechTalent & Business Review
A, Muhammad Umar
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Economics, Econometrics & Finance Other

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The Impact of Experiential Marketing, Destination Image, and Viral Marketing on Visitor Satisfaction in the Post-Pandemic Tourism Industry of Central Sulawesi A, Muhammad Umar; Rahman, Abd.; Yasin, Muhammad; Marjun, Marjun; Latoki, Labandingi; Kamal, Kamal
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.45

Abstract

The Covid-19 pandemic has caused a decrease in the number of visitors to tourist attractions in Central Sulawesi. The government and managers have made various innovations to increase the bargaining power of tourist destinations. In the competitive landscape of the tourism industry, these innovations are crucial for attracting visitors and maintaining a positive reputation. One of the improvements made to the facilities and maintenance equipment is to ensure that tourists feel satisfied when visiting. The manager carries out emotional experiences, destination images, and viral marketing strategies to provide a sense of satisfaction to visitors. These strategies are essential for enhancing customer engagement and loyalty, which are vital in a recovering market. This study analyses experiential marketing, destination image, and viral marketing on customer satisfaction. This research involved 100 tourist visitors in Central Sulawesi. The findings of this study indicate that simultaneously the three variables have a significant positive effect, but partially they do not. The EM and VM variables each positively affect visitor satisfaction, while the DI variable does not. This highlights the need for tourism managers to prioritize experiential and viral marketing techniques in their strategies. This research suggests to tourism managers that they continue to make efforts to improve the destination's image to increase visitor satisfaction and simultaneously increase the number of visitors and return visits of tourists. Ultimately, adopting a holistic approach that combines these elements can help strengthen the overall competitive position of Central Sulawesi's tourism industry.
The Influence of Leadership Style, Organizational Culture, and Work Environment on Turnover Intention at PT. Mandala Multifinance, Palu Branch Rahman, Abd.; A, Muhammad Umar; Yasin, Muhammad; Rezal, Muhammad; Sangkota, Megawaty; Azis, Abd.
TechTalent & Business Review Vol. 1 No. 3 (2025): TTBR-October 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i3.47

Abstract

This study aims to examine the extent to which the influence of leadership style (LS), organizational culture (OC), and work environment (WE) on the turnover intention (TI) of employees of PT. Mandala Multifinance. The assumption is that these three variables are one of the factors causing many employees to leave the company. The company cannot ignore these causal factors because they can affect the comfort of employees, which ultimately affects their desire to leave the company. This research involved 115 employees of PT. Mandala Multifinance and tested quantitatively using SPSS version 22. This study's calculated results indicate a partial positive influence on LS and OC variables, while the WE variable does not. Simultaneous calculation results show a positive influence of the three variables on turnover intention. In the competitive landscape of the financial services industry, where employee retention is critical to maintaining service quality and client trust, understanding these factors is essential. High turnover can disrupt client relationships and increase recruitment and training costs, making it imperative for organizations to address leadership, culture, and environmental factors effectively. This study suggests that all companies, particularly in the financial sector, pay attention to these factors for the convenience of employees to reduce turnover intention.
Co-Authors Abd. Azis, Abd. Abd. Rahman Alaydrus, Albar Badjamal, Faigah A Gulom, Muhamad Kamal, Kamal Latoki, Labandingi Marjun, Marjun Maulid Sakaria Muhammad Yasin Rezal, Muhammad Sangkota, Megawaty Sujarwadi