Article Per Year (5 Year)
p-Index From 2020 - 2025
0.961
P-Index
This Author published in this journals
All Journal Istismar : Jurnal Kajian dan Penelitian Ekonomi dan Bisnis Islam Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Abdi Masyarakat UIKA Krigan: Journal of Management and Sharia Business
Rahmawati, Aisha
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Analisis Analisis Strategi Marketing Syariah Dalam Produk Pembiayaan Konsumtif Pada BPRS BMI Sepanjang: Analysis of Sharia Marketing Strategy in Consumer Financing Products at BPRS BMI Sepanjang Rahmawati, Aisha; Saqofa Nabilah Aini; Alannawa, Sonia Rosta; Afifah, Istiqomatul
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.700

Abstract

This research aims to analyze the sharia marketing strategy of segmentation, targeting and positioning in consumer financing products at BPRS BMI Panjang Branch. This type of research is descriptive qualitative. The data collection methods used were observation, interviews and documentation. The results of this research indicate that the segmentation strategy used in consumer financing products by BPRS BMI Panjang Branch is demographic and geographic segmentation. The targeting strategy used in consumer financing products is using a concentrated market. And also the positioning strategy applied in financing products, namely product positioning based on: (1) attributes, namely being known for its fast process and easy installments; (2) prices, price provisions or installments that are low; and (3) the use of slogans is an effort to position financing products.
ANALISIS PENERAPAN HIBAH PRODUKTIF MELALUI PEMBINAAN MAHASISWA WIRAUSAHA (P2MW) 2023 Syarifah, Tsaniyatas; Lailatul Maftukhah, Wiji; Ardina, Zamrodul; Rahmawati, Aisha
ISTISMAR Vol. 7 No. 2 (2024): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/istismar.v7i2.4232

Abstract

Penelitian ini bertujuan untuk menganalisis apakah penggunaan dana hibah yang diperoleh pihak Dimension Lab sudah sesuai dengan syarat yang ditentukan oleh Kemendikbud Ristek kepada P2MW. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan mengumpulkan data yang bersumber dari wawancara dengan pihak Founder Dimension Lab dan studi dokumen. Hasil penelitian menunjukkan bahwa penggunaan dana hibah oleh pihak Dimension Lab sudah sesuai dengan syarat yang ditentukan oleh Kemendikbud Ristek kepada P2MW berdasarkan Buku Pedoman Program Pembinaan Mahasiswa Wirausaha (P2MW) 2023. Selain dana yang diberikan, pihak P2MW juga memberikan coach atau mentor yang bertujuan untuk mengarahkan dan membimbing pihak Dimension Lab dalam menjalankan usaha.
Optimizing the Quality of MSME Products: KKN 72 UINSA's Assistance to Alza Chips through Legality, Rebranding, and Digital Marketing Alfani, Mukhammad; Rahmawati, Aisha; Yanti, Elly Rahmah; Salsabila, Jihan Nazila; Afandi, Putri Galuh; Sari, Silvi Nur Laila; Lusiana, Nova
AMK : Abdi Masyarakat UIKA Vol. 3 No. 4 (2024): DESEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v3i4.2491

Abstract

Business legality is really needed, especially for MSMEs, so that their business has an identity and can make all business permits easier. The aim of this community service is to improve the quality of MSME products through legality, rebranding, and digital marketing. The method used in the process of implementing this service is the ABCD (Asset Based Community Development) method. The ABCD method is a technique for finding and recognizing a community's capabilities so that it can manage its assets, strengths and potential. The results of this service are assistance with business legality through creating NIB, rebranding logos and packaging, and carrying out digital marketing by making promotional videos and registering production sites on Google Maps. Assistance activities for making NIB, product rebranding and digital marketing ran smoothly and had a good impact on improving the quality of the Alza chips business products.
STANDARISASI PROSES SERTIFIKASI HALAL PRODUK FARMASI DALAM MEMENUHI KEWAJIBAN BERSERTIFIKAT HALAL INDONESIA: PERBANDINGAN DENGAN MALAYSIA Rahmawati, Aisha; Nurul Fatma Hasan
Krigan: Journal of Management and Sharia Business Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/krigan.v2i2.8766

Abstract

Penjaminan halal terhadap suatu produk terutama pada produk obat-obatan sangatlah penting sebagai negara dengan mayoritas beragama Islam. Dengan itu, diperlukan adanya suatu sistem standar yang sesuai syara’, yang dapat menjamin keakuratan hasil sertifikasi halal serta mekanisme alur proses sertifikasi halal. Tulisan ini bertujuan untuk mengetahui bagaimana standar dan proses sertifikasi di Indonesia dengan di Malaysia. Dalam penulisan ini menggunakan teknik analisis data kualitatif dan menggunakan metode penelitian library research (studi kepustakaaan). Hasil dari penelitian ini menunjukkan bahwa system standar dan proses alur pengajuan penjaminan halal (sertifikat) di Indonesia dengan yang berlaku Malaysia terdapat perbedaan pada standar kehalalan pada produk, jika di Indonesia pengaturan sertifikasi halal sifatnya mandatory with exeption (setelah diberlakukannya UU JPH), jika di Malaysia bersifat sukarela atau voluntary. Lalu dalam kelembagaannya, di Indonesia Lembaga yang berwenang ialah BPJPH, jika di Malaysia JAKIM sebagai lembaga yang memegang penuh atas seluruh proses sertifikasi halal standarisasi sampai pengujian produk, dari awal hingga akhir.   Halal assurance of a product, especially in medicinal products, is very important as a country with a majority of Muslims. With that, it is necessary to have a standard system that is in accordance with shara', which can guarantee the accuracy of the results of halal certification and the flow mechanism of the halal certification process. This paper aims to find out how the standards and certification process in Indonesia and Malaysia. This paper uses qualitative data analysis techniques and uses library research methods. The results of this study indicate that the standard system and the process of applying for halal assurance (certificate) in Indonesia and Malaysia there are differences in halal standards on products, if in Indonesia halal certification arrangements are mandatory with exception (after the enactment of the JPH Law), if in Malaysia it is voluntary or voluntary. Then in the institution, in Indonesia the authorized institution is BPJPH, if in Malaysia JAKIM is the institution that has full control over the entire halal certification process from standardization to product testing, from start to finish.
Analisis Analisis Strategi Marketing Syariah Dalam Produk Pembiayaan Konsumtif Pada BPRS BMI Sepanjang: Analysis of Sharia Marketing Strategy in Consumer Financing Products at BPRS BMI Sepanjang Rahmawati, Aisha; Saqofa Nabilah Aini; Alannawa, Sonia Rosta; Afifah, Istiqomatul
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.700

Abstract

This research aims to analyze the sharia marketing strategy of segmentation, targeting and positioning in consumer financing products at BPRS BMI Panjang Branch. This type of research is descriptive qualitative. The data collection methods used were observation, interviews and documentation. The results of this research indicate that the segmentation strategy used in consumer financing products by BPRS BMI Panjang Branch is demographic and geographic segmentation. The targeting strategy used in consumer financing products is using a concentrated market. And also the positioning strategy applied in financing products, namely product positioning based on: (1) attributes, namely being known for its fast process and easy installments; (2) prices, price provisions or installments that are low; and (3) the use of slogans is an effort to position financing products.
Standarisasi Proses Sertifikasi Halal Produk Farmasi Dalam Memenuhi Kewajiban Bersertifikat Halal Indonesia: Perbandingan Dengan Malaysia Rahmawati, Aisha; Nurul Fatma Hasan
Krigan: Journal of Management and Sharia Business Vol. 2 No. 2 (2024): Desember 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/krigan.v2i2.8766

Abstract

Penjaminan halal terhadap suatu produk terutama pada produk obat-obatan sangatlah penting sebagai negara dengan mayoritas beragama Islam. Dengan itu, diperlukan adanya suatu sistem standar yang sesuai syara’, yang dapat menjamin keakuratan hasil sertifikasi halal serta mekanisme alur proses sertifikasi halal. Tulisan ini bertujuan untuk mengetahui bagaimana standar dan proses sertifikasi di Indonesia dengan di Malaysia. Dalam penulisan ini menggunakan teknik analisis data kualitatif dan menggunakan metode penelitian library research (studi kepustakaaan). Hasil dari penelitian ini menunjukkan bahwa system standar dan proses alur pengajuan penjaminan halal (sertifikat) di Indonesia dengan yang berlaku Malaysia terdapat perbedaan pada standar kehalalan pada produk, jika di Indonesia pengaturan sertifikasi halal sifatnya mandatory with exeption (setelah diberlakukannya UU JPH), jika di Malaysia bersifat sukarela atau voluntary. Lalu dalam kelembagaannya, di Indonesia Lembaga yang berwenang ialah BPJPH, jika di Malaysia JAKIM sebagai lembaga yang memegang penuh atas seluruh proses sertifikasi halal standarisasi sampai pengujian produk, dari awal hingga akhir.   Halal assurance of a product, especially in medicinal products, is very important as a country with a majority of Muslims. With that, it is necessary to have a standard system that is in accordance with shara', which can guarantee the accuracy of the results of halal certification and the flow mechanism of the halal certification process. This paper aims to find out how the standards and certification process in Indonesia and Malaysia. This paper uses qualitative data analysis techniques and uses library research methods. The results of this study indicate that the standard system and the process of applying for halal assurance (certificate) in Indonesia and Malaysia there are differences in halal standards on products, if in Indonesia halal certification arrangements are mandatory with exception (after the enactment of the JPH Law), if in Malaysia it is voluntary or voluntary. Then in the institution, in Indonesia the authorized institution is BPJPH, if in Malaysia JAKIM is the institution that has full control over the entire halal certification process from standardization to product testing, from start to finish.
Co-Authors Afandi, Putri Galuh Afifah, Istiqomatul Aini, Saqofa Nabilah Alannawa, Sonia Rosta Alfani, Mukhammad Ardina, Zamrodul Lailatul Maftukhah, Wiji Nova Lusiana Nurul Fatma Hasan Salsabila, Jihan Nazila Sari, Silvi Nur Laila Syarifah, Tsaniyatas Yanti, Elly Rahmah