Article Per Year (5 Year)
p-Index From 2020 - 2025
1.347
P-Index
This Author published in this journals
All Journal Jurnal Informatika Ekonomi Bisnis UPI YPTK Journal of Business and Economics Jurnal Pengabdian Masyarakat Bangsa Jurnal Informatika Ekonomi Bisnis JEBD
Serenade, Vincensia
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Analisis Penentuan Harga Pokok Penjualan Sepatu Thrift Singapura by Lix Serenade, Vincensia; Ulfa, Mutia; Lailiyah, Nita Ilmiyatul; Mardiani, Novita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (March 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.612 KB) | DOI: 10.37034/infeb.v5i1.214

Abstract

This research focuses on applying the Cost of Goods Sold (HPP) to determine the selling price of UMKM Thrift Shoes Singapore by Lix in Padang City. Using production cost data for the sales price of men's and women's shoes in 2022. The owner still does not know how to calculate a good cost of goods sold, this is evidenced by the lack of knowledge of the MSME owner of Thrift Shoes Singapore by Lix regarding proper management of cost of goods sold. In addition, the MSME owner of Thrift Shoes Singapore by Lix uses the cost of goods sold as the selling price without increasing profit margins.
Netflix's Global Market Entry and Adaptation Strategies Critical Review Jati, Intan Mustika; Serenade, Vincensia; Umar
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1049

Abstract

This review analyzes Netflix's evolution from a local DVD rental service to a global streaming leader with 221 million subscribers across 190 countries. It focuses on Netflix's strategies for international expansion, including its innovative distribution methods, personalized user experiences, and localization efforts. By adapting its business model to meet diverse cultural and regulatory demands, Netflix has successfully navigated significant challenges such as cultural barriers and competition from local and global players like Disney+ and Amazon Prime. The review synthesizes insights from two academic articles: The Business Strategy Analysis of Netflix by Yu-Hao Hsiao, which emphasizes Netflix’s subscription model and technological advancements, and Strategy for Growth and Market Leadership: The Netflix Case by Kishwar Joonas et al., which explores marketing strategies and competitive dynamics. Key findings highlight the importance of original content development, technological innovations like AI and machine learning for user engagement, and effective localization strategies. This analysis aims to provide valuable perspectives for other technology companies seeking global expansion while maintaining a competitive edge. Ultimately, it underscores the significance of aligning long-term strategic vision with short-term tactical adaptations in navigating the complexities of the global entertainment landscape. Through this critical evaluation, we gain insights into how multinational corporations can thrive in an increasingly digitalized world.
Integration of Operations Management and Marketing Strategies at Agoda: A Case Study Gusniar, Bella; Serenade, Vincensia; Nono, Yuprianingsi Fatmawati
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1050

Abstract

This study delves into how Agoda, a prominent online travel platform, seamlessly integrates its operational and marketing strategies to thrive in the highly competitive travel industry. By analyzing Agoda's business model and strategic practices, the research uncovers how this synergy creates a significant competitive edge. Agoda's success is deeply rooted in its innovative use of technology, data analytics, and customer-focused approach. By harnessing data, Agoda personalizes recommendations and deals, enhancing customer satisfaction. The company also optimizes its operations through technology, boosting efficiency and cutting costs.Agoda's global expansion strategy is another key factor, as it adapts to local markets while maintaining a cohesive brand identity. This strategic harmony between operations and marketing allows Agoda to stay ahead in the rapidly changing global travel market. The findings of this research offer valuable lessons for other industry players, emphasizing the importance of data-driven decisions, tailored customer experiences, and a strong focus on customer needs. Agoda's journey provides an inspiring example of how integrating operations and marketing can lead to sustainable growth and competitiveness in a dynamic industry. This research contributes to the ongoing discussion about successful business strategies within the online travel sector, offering practical insights for companies aiming to enhance their market position.
Co-Authors ASTUTI, ANNISA PUJI Gilang Wicaksono, Nicky Gusniar, Bella Jati, Intan Mustika Lailiyah, Nita Ilmiyatul Mardiani, Novita Mustika Jati, Intan Nono, Yuprianingsi Fatmawati Rahmasari, Yunita ulfa, mutia Umar Wicaksono, Nicky Gilang