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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PENDIDIKAN TAMBUSAI Community Development Journal: Jurnal Pengabdian Masyarakat Jubindo: Jurnal Ilmu Pendidikan Bahasa dan Sastra Indonesia Jurnal Lazuardi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi dan Bisnis Innovative: Journal Of Social Science Research
Lian, Yohanes Pemandi
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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Faktor-Faktor yang Mempengaruhi Keputusan Konsumen dalam Memilih Maxim Sebagai Media Tranportasi Online di Kota Kupang Yehugen, Aleksander Serapion; Fangidae, Yosefa Silina; Banfatin, Blasius Noven Robinson; Lian, Yohanes Pemandi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3448

Abstract

This research aims to identify and analyze the factors that influence consumer decisions in choosing Maxim as an on line transportation service provider in Kupang City. The method used was qualitative with a phenomenological approach, and information was collected through interviews and online questionnaires from a hundred respondents consisting of students (63%), employees (20%), and the general public (17%). The results showed that the main source of information regarding the use of Maxim came from word of mouth (50%) and social media (41%). Most users (61%) have been using the service for less than a year, with an average frequency of use of 3 times a week. Factors that influence consumer decisions include competitive pricing, good customer service, and features that allow cost estimates and arrival times. However, the accuracy of the map in the app is one that needs improvement. The conclusion of this study shows that Maxim has successfully met consumer expectations, but further improvements are needed, particularly on the navigation system, to increase customer satisfaction and loyalty in Kupang City.
Faktor-Faktor yang Mempengaruhi Keputusan Konsumen dalam Memilih Maxim Sebagai Media Tranportasi Online di Kota Kupang Yehugen, Aleksander Serapion; Fangidae, Yosefa Silina; Banfatin, Blasius Noven Robinson; Lian, Yohanes Pemandi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3448

Abstract

This research aims to identify and analyze the factors that influence consumer decisions in choosing Maxim as an on line transportation service provider in Kupang City. The method used was qualitative with a phenomenological approach, and information was collected through interviews and online questionnaires from a hundred respondents consisting of students (63%), employees (20%), and the general public (17%). The results showed that the main source of information regarding the use of Maxim came from word of mouth (50%) and social media (41%). Most users (61%) have been using the service for less than a year, with an average frequency of use of 3 times a week. Factors that influence consumer decisions include competitive pricing, good customer service, and features that allow cost estimates and arrival times. However, the accuracy of the map in the app is one that needs improvement. The conclusion of this study shows that Maxim has successfully met consumer expectations, but further improvements are needed, particularly on the navigation system, to increase customer satisfaction and loyalty in Kupang City.
Co-Authors Agung, Giovanni Battista Amaral, Pascoela Elsanty Pires Ambung, Marselina Asalnaije, Elentria Balenaen, Amanda Leontin Barek Bana, Evangeli Cindy Banfatin, Blasius Noven Robinson Bau Mau, Veronika Yesatra Baun, Maria Beatrix Yunarti Manehat Berry, Julia Saptary Weni Bete, Yovita Binsasi, Yohanes Capestrano Bouk, Ignasia Revania Braganca, Graselia Sonya Bule, Krisna D Caravario, Leonardus Ceunfin, Flora Da Costa Jemahan, Maria Jenifer Dadi Ghale , Antonia Jesica Dawu , Leopold M.T. DeJesus, Adel Fatima Castro Enco, Fransiska M.D Faga, Rosalia Fahik, Gracella Pasquela Fallo, Elmi Marisa Fangidae, Yosefa Silina Gawe, Maria Stevania Nati Geraldo, Jovee Charlie Caesar Hambur, Oktavianus Hartono, Margareth Joane Prima Jagu, Desidaria Ayuhandini Jaimun, Elfrida Trivonia Jemaan, Marcelina D. Jemadu, Santhya Evita Jemahu, Maria Yasinta Kurniati Jena, Marie Teresa Avilla Manbait Kaka, Maria Stefania Dea Karma, Aprilia Kehi, Mathildis Joanina Kenas, Familia Fernanda Kontar Iri, Gratia Kota, Kornelius Juan Sebastian Labu, Reginaldis Agustasari Lamawato, Yohanes Adventura LB Langkelang Niron, Yakobus M. Liuk, Maria Yolenta Loli, Alfrikardo B. T. Luma, Maria Angelina Mau Manek, Maria Stefania Manikin, Maria Anjelika Marce, Frederika Arciciliani Margono, Rizky Pandu Keling Maria Odriana Veronica Moi Mau, Klemensia D. Mbara, Agnes Febiola Bale Muthya, Lendy Claudiana Neka, Christina Junindi Neno, Modesta Nggabut, Maria Heppylaria Niki, Novembra B Oki, Matilda Pah, Vianny Cecilia Paremm, Mahdalena Madeline Pati, Stefanus Aldisusanto Putri, Jassyka Rendo, Gregorius G. Rosary, Yulia Oktaviana Sae, Don Oscar Filius Salmay, Yohanis M. Sartin, Maria Oktavia Sasi, Maria Fatima Seran, Maria Bernadette Esi Seran, Yohanes Maria Vianey Arin Setiawan, Dismas Ervanmere Soares, Veronica Surip, Fitrya Amanda Tadon, Mursalim Z. N Taek, Albertus Reynaldi Nahak Tallo, Richardus Engel Tanenofunan, Theresia Tanggel, Pankratius Taolin, Margaretha Gramediana Teti, Theresa Apriani Tira, Stevanus Apriayanto Doa Tito, Marianus Triani, Sonia Nyoman Tukan, Lydia Longley Brigita Djawa Tulasi, Floresita Melin Tuto Elaman, Godeliva Mega Putri Uskono, Margaretha Wasi, Yakobus Stefano Sutan Ria Watu, Fransiskus Xaverius Wea, Maria P. I. Yehugen, Aleksander Serapion Yolinda Yanti Sonbay Yustina Alfira Nay