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All Journal INFERENSI BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Al-Qardh Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal STIE Semarang (Edisi Elektronik) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Manajemen Bisnis SOLUSI JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research Social Science Studies Journal of Management and Islamic Finance Relevance: Journal of Management and Business Paradoks : Jurnal Ilmu Ekonomi
Auliya, Zakky Fahma
Management Sharia Business, Faculty Of Economics And Islamic Business, UIN Raden Mas Said Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan

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Online Costumer Reviews (OTRs) dan Rating: Kekuatan Baru pada Pemasaran Online di Indonesia Zakky Fahma Auliya; Moh Rifqi Khairul Umam; Septi Kurnia Prastiwi
EBBANK Vol 8, No 1 (2017): EBBANK Vol.8 No.1 Juni 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

The background of this research was  gap research between Nieto et al (Nieto, Hernández-Maestro, & Muñoz-Gallego, 2014) with Wang et al (Wang, Liu, & Fang, 2015). This research added intervening variable namely customer perseption to express customer reviews online and rating on purchase decisions in the Indonesia marketplace by using purposive sampling technique approach. The sample is 100 people in Surakarta that had made a purchase online in the marketplace. Customer reviews online and rating in this study are expected to affect purchasing decisions of online product on the marketplace. By using analytical tools AMOS 21, we found that customer reviews online has a positive and significant effect on the customer perception. Rating is also has positive and significant effect on the customer perception. The results of this study also revealed that the customer perception has positive and significant effect on purchasing decisions.
Pengaruh Review Online, Kepercayaan Pada Web, Keamanan Bertransaksi Online, dan Privasi Terhadap Niat Pembelian Ulang Pada Toko Online Lazada Aulia Maya Nur Lita; Zakky Fahma Auliya
EBBANK Vol 10, No 1 (2019): EBBANK Vol.10 No.1 Juni 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

The purpose of this study was to determine the effect of online reviews, trust in the web, securityy of online transactions, and privacy toward repurchase intention on Lazada’s online store. The type of research used in this study is quantitative. The population in this study was the community of Solo Raya who had made an online purchase at Lazada. The sampling technique uses nonprobability sampling with incidental sampling techniques. In conducting data processing, this study uses SPSS 23. This research uses a questionnaire as material for collecting data with a sample of 100 respondents. This study uses multiple linear regression analysis. This analysis is used to test the relationship between the independent variable and the dependent variable. The results of this study are (1) Online reviews have no significant effect on repurchase intention, (2) Trust in the web has a significant effect on repurchase intention, (3) The security of online transactions has an effect on repurchase intention, (4) Privacy has a significant effect on repurchase intention
Co-Authors Abdul Aziz Agung Novianto Margarena Amini, Yunita Yahya Anas Hidayat, Anas Aulia Maya Nur Lita Dewi, Widiyanti Eka Fitriani, Desi Dwi Imanda Firmantyas Putri Pertiwi Imanda Firmantyas Putri Pertiwi Intan Nur Prasasti Irsal Fauzi Juliana Alfi Na’iim Kukuh Purbo Marjiyanto lka Yoga Margarena, Agung Novianto Moh Rifqi Khairul Umam Moh Rifqi Khairul Umam Muhammad Suyanto, Muhammad Na`iim, Juliana Alfi Ratna Roostika Restu Purba Riyadi Rismaya Sulistyowati Septi Kurnia Prastiwi Setiawan Setiawan Setiawan Setiawan Umam, Moh Rifqi Khairul