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All Journal Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Riset Manajemen dan Ekonomi
Nunsio H. Meylano
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Motor Honda Scoopy pada Konsumen CV. Agung Mandiri Motor Gregorius Guliling; Walter Obon; Nunsio H. Meylano
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2434

Abstract

This research aimed to (1) find out the description of product quality, price and purchasing decisions, (2) find out the influence of product quality and price on purchasing decisions partially and simultaneously. In this research, the population consisted of 100 consumers of CV Agung Mandiri Motor. Due to the limited population, a purposive sampling technique was used for data collection. Questionnaires were used to collect data, which were then analyzed using descriptive methods and inferential statistics, specifically multiple linear regression. The hypothesis was tested using t-tests and f-tests. The descriptive analysis results indicated that the variables of product quality and price have a sufficient impact on purchasing decisions. However, the t-test statistics showed that these variables individually did not significantly affect purchasing decisions. On the other hand, the f-test statistics suggested that all independent variables collectively have a positive and significant effect on purchasing decisions. Additionally, the determination analysis revealed that product quality y and price price contribute to 61 1.6% of purchasing decisions for Honda Scoopy Motorcycles by consumers of CV Agung Mandiri Motor, with the remaining 38.4% influenced by other factors outside the scope of the research variables.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Dealer Daihatsu Maumere Petrus Carolus Tari Sedo; Andreas Rengga; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.65

Abstract

This study aimed to analyze the effect of product quality and service quality on customer satisfaction. The objectives of this study include an overview of product quality,service quality, and customer satisfaction at Daihatsu Maumere dealership, as well as identifying the effect of product quality on customer satisfaction and to determine the effect of service quality on customer satisfaction, and the simultaneous effect of product quality and service quality on customer satisfaction at Daihatsu Maumere dealership.This research employed quantitative research where the data used in the research was primary data obtained directly in the field through interviews or questionnaires.The analysis method used was multiple linear regression analysis that aimed to test the relationship between product quality and service quality on customer satisfaction. The results showed that product quality had an impact on customer satisfaction. Service quality had a significant impact on customer satisfaction. In addition, the simultaneous analysis showed that product quality and service quality had a simultaneous effect on customer satisfaction.
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Air Minum dalam Kemasan (AMDK) Merek Rotat Mineral Pada PT. Pintar Sumber Mineral: (Studi Kasus Pada Konsumen Kecamatan Nita Kabupaten Sikka) Paskalis Baylon Cawa; Antonius Philipus Kurniawan; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.67

Abstract

This research aimed to (1) understand the overview of Purchase Decisions, Product Quality, and Promotion; (2) analyze the influence of Product Quality and Promotion on Purchase Decisions both partially and simultaneously. The population in this research consisted of consumers of Packaged Drinking Water (PDW) of Rotat Mineral brand residing in Nita Sub-district, Sikka Regency. Due to the unlimited population, a sample of 100 people was taken. Data were collected through questionnaires and analyzed using descriptive inferential methods, namely multiple linear regression. Hypothesis testing was conducted using the F-test and t-test. The descriptive analysis showed that the variables of Product Quality, Promotion, and Purchase Decision were good. The t-test statistical results indicated that partially, Product Quality and Promotion variables had a positive and significant influence on Purchase Decisions. The F-test statistical results showed that all independent variables simultaneously significantly influenced Purchase Decisions. The determination analysis results showed the contribution of Product Quality and Promotion variables to the Purchase Decision of Packaged Drinking Water (PDW) brand Rotat Mineral at PT. Pintar Sumber Mineral (Case Study on Consumers in Nita Sub-district, Sikka Regency) was 26.9%, while other factors outsidc thc rescarch variables influcnccd thc rcmaining 73.1%.
Pengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan di Hotel Gading Beach Maumere Anggun Raja Manu; Yoseph Darius P. Rangga; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.68

Abstract

This study to (1) understand the overview of Service Quality and Customer Satisfaction in relation to Customer Loyalty at Gading Beach Hotel Maumere; and (2) analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty at Gading Beach Hotel Maumere, both partially and simultaneosly.The population in this study consisted of customers at Gading Beach Hotel Maumere. The Sample size was determined using Cochran’s formula, resulting in a total of 96 respondents. Data were collected through questionnaires and analyzed using descriptive and inferential statistical methods, specifically multiple linear regression. Hypothesis testing was conducted using F-test and t-test.The descriptive analysis results indicated that the Customer Loyalty variable was categorized as good, the Service Quality variable was categorized as fairly good, and the Customer Satisfaction variable was categorized as fairly good. The t-test results showed that, partially, the Service Quality variable had a significand influence on Customer Loyalty. Maeanwhile, the Customer Satisfaction variable, when considered individually, did not significantly affect Customer Loyalty. The F-test results demonstrated that both Service Quality and Customer Satisfaction variables had a significant effect on Customer Loyalty when considered simultaneosly. The coefficient of determination analysis showed that the relationship between the independet variables and customer loyalty was interpreted as low.
Pengaruh Promosi dan Harga terhadap Keputusan Pembelian Mobil Suzuki Pada PT. Surya Batara Mahkota (SBM) Maumere: (Studi Kasus Pada Konsumen PT. Surya Batara Mahkota (SBM) Maumere) Bertolomeus Wara Meto; Yoseph D. P. Rangga; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.69

Abstract

This research aims to: (1) determine the description of promotions, prices, and purchasing decisions at PT. Suria Batara Mahkota (SBM) Maumere (2) determine whether promotions and prices affect purchasing decisions at PT. Suria Batara Mahkota (SBM)Maumere. The population in this research was the consumers who bought Suzuki cars in 2023 from PT Surya Batara Mahkota (SBM). According to sales data, there were 118 car sales in 2023. The descriptive analysis indicated the promotion variable (X1) and the price variable (X2) both fall into the "good" category, as does the purchasing decision variable (Y). Furthermore, the t-test hypothesis analysis showed the promotion variable (X1) had a significant effect on the purchasing decision variable (Y), while the price variable (X2) only partially affected the purchasing decision variable (Y). The F-test statistics revealed that both independent variables, promotion (X1) and price (X2), had a signifcant combined effect on the purchasing decision (Y). Finally, the determination analysis demonstrated the contribution of the promotion and price variables to the purchase decision of Suzuki cars at PT. Surya Batara Mahkota (SBM) Maumere is 34.8%, while the remaining 65.2% is influenced by factors outside the scope of the research.
Pengaruh Harapan Pelanggan dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Perumda Air Minum Wair Pu’an Maumere di Desa Lepo Lima Yohanes Erwin; Yoseph Darius P. Rangga; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.74

Abstract

The background of this research was the current state of customer satisfactions at the Religional Public Company (PERUMDA) Air Minum Wair Pu’an Maumere in Lepo Lima Village, which has not been meeting customer expectations. This was evident from ongoing customer complaints, such as insufficient water discharge that failed to meet their needs or didn’t flow at all, as well as delays in addressing customer complaints. This research aimed to; (1) describe Customer Expectations, Service Quality and customer satisfaction; and analyze the significant impact of Customer Expectations and Service Quality on customer satisfaction. The population in this research was costumer of PERUMDA Air Minum Wair Pu’an Maumere in Lepo Lima Village, totaling 384 customers. Using the Slovin formula, the sample in this research was 100 customer. Data were collected through questionnaires and analyzed using the descriptive inferential method, namely multiple linear regression. Hypothesis testing was conducted through the F-test and T-test. The descriptive analysis results indicated that the variables of customer expectations, service quality, and customer satisfaction were well categorized. The result of the t-test statistics indicated that both customer expectation and sevice quality had a significant impact on customer satisfaction. Furthermore, the F-test statistics results demonstrated that boht customer expectations and service quality had a significant impact on customer satisfaction simultaneously. The determinant analysis revealed that customer expectations and service quality contributed 57.5% of customer satisfaction at PERUMDA Air Minum Wair Pu’an Maumere in Lepo Lima Village, with the remaining 42.5% influenced by factors outside the research variables.
Pengaruh Social Media Marketing dan Kualitas Produk terhadap Keputusan Pembelian Kain Tenun di Sanggar Bliran Sina Watublapi Desa Kajowair, Kecamatan Hewokloang, Kabupaten Sikka Antonius Charlos; Walter Obon; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.79

Abstract

This reserch aimed to analyze the effect of social media marketing and product quality one the purchhasing for Woven Fabric at Sanggar Bliran Sina. This research method was used quantitatively by involing 108 respondents, who were consumers of sanggar Bliran Sina. The sample was selected using purposive sampling method and data colllection was carried out throught filling out a questionnaire. Data analysis was done throught Multipple Linear Regresskion using 26 for Windowa softwere. The result showed that the social media marketing variable (X1) had no significan effect one the purchasing decision variable(Y). In contrash, the product quality variable partial the product quality varible (X2) had a subtantial effect one the purchasing decision variable (Y). The results of statistical tests based on Anova calculations showed that the F-count value of 66.332 with a significance value of 0.000. It can be concluded that the 2 independent variables, namely the social media marketing variable (X1) and product quality (X2) had a significant effect on purchasing decisions (Y).
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Sepeda Motor Honda Beat : Pada Dealer Raja Jaya Motor Maumere Krisantus Indratius Roga; Antonius P. Kurniawan; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.81

Abstract

This study aimed to (1) determine of the effect of quality on purchasing decisions for Honda Beat motorbikes at Raja Jaya Motor Maumere dealers, (2) determine the effect of price on purchasing decisions for Honda Beat Motorbikes at Raja Jaya Motor Maumere dealers, (3) determine the effect of product quality and price on purchasing decisions for Honda Beat motorbikes at Raja Jaya Motor Maumere dealers. In this study, the research design used descriptive and associative methods through a quantitative approach. In this study. The sample size taken using the Slovin formula amounted to 100 respondents who came from consumers of Raja Jaya Motor Maumere dealers. The data was collected through the questionnaire and analyzed using inferential statistics, namely multiple linear regression. Hypothesis testing is done through the T-test and F-test.The results of this study indicated that : (1) partially, the product quality variable had a significant effect on the purchasing decision variable (Y) with a count value of 3.198 > 1.98, (2) partially, the price variable had a significant effect on the purchasing decision variable (Y) with a calculated value of 4.045 > 1.95, (3) together, the two independent variables, namely the product quality variable (X1) and price (X2), had a significant effect on purchasing decisions (Y) with an F-value of 50.611 > 3.09.
Pengaruh Kualitas Layanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada 90’s Kid Barbershop Maumere Oktavianus Rikardo Duu Fernando; Yoseph Darius P. Rangga; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.84

Abstract

This study aimed to (1 ) determine the description of Customer Loyalty, Service Quality, and Customer Satisfaction; (2) analyze the effect of Service Quality and Customer Satisfaction on Customer Loyalty both partially and simultaneously.The population in this study were customers who received services at 90's Kid Barbershop Maumere. The sample in this study used the Cochran formula totaling 96 people. Data were collected through questionnaires and analyzed using descripive metro and inferential statistics namely multiple linear regression. Hypothesis testing was cat out through the F test and t-test.The results of the descriptive analysis showed that the Customer Loyalty variable was in the good criteria, the Service Quality variable was in the fairly good criteria, and the Customer Satisfaction variable was in the good criteria. The statistical results of the t-test showed that the service quality variable partially did not have a significant effect on the customer loyalty variable. Furthernmore, partially the customer satisfaction variable does not significantly affect the customer loyalty variable. The results of the f-test statistics show that the service quality and customer satisfaction variables significantly affected customer loyalty. The results of the determination analysis show that the two independent variables in this study can explain that the level of relationship between the independent variables and customer loyalty is interpreted as low.
Co-Authors Andreas Rengga Anggun Raja Manu Antonius Charlos Antonius P. Kurniawan Antonius Philipus Kurniawan Bertolomeus Wara Meto Gregorius Guliling Krisantus Indratius Roga Oktavianus Rikardo Duu Fernando Paskalis Baylon Cawa Petrus Carolus Tari Sedo Walter Obon Yohanes Erwin Yoseph D. P. Rangga Yoseph Darius P. Rangga