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Sosialisasi Manajemen Pemasaran Berbasis Online Untuk Pelaku UMKM di Kelurahan Jombang Kecamatan Cputat Tangerang Selatan Tohiroh Tohiroh; Adhy Firdaus; Joned C Saksana; Fajar Sasongko; Siti Mulasih; Sutaryono Sutaryono; Sukardi Sukardi; Patria Adiguna; Asep Surya Lesmana; Melati Puspita Hakim; Idrisi Raliya Putera; Delima Indah; Rismayanti Rismayanti
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2021): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v1i2.1598

Abstract

The purpose of this activity is to assist Small and Micro Enterprises (SMEs) in understanding and implementing online-based marketing strategies to increase their product sales. The target of this activity is SMEs operating in Kelurahan Jombang, most of whom are members of the local Posyandu. This activity was conducted in April 2021 and included several educational sessions and hands-on practices on using social media and e-commerce platforms for product marketing. The results of this activity showed an improvement in the participants' understanding and skills in managing online marketing. The participants became more familiar with digital marketing techniques, such as creating engaging content, using social media, and optimizing e-commerce platforms. The implications of this activity are very positive, as SMEs have begun to adopt online marketing in their daily operations. This is expected to increase market reach, expand the customer base, and ultimately boost their sales and income. Furthermore, this activity also strengthens collaboration among SMEs and encourages entrepreneurial spirit within the local community.
Pemberdayaan Wanita Untuk Meningkatkan Jiwa Entrepreneurship di Kelurahan Jombang Kecamatan Ciputat Sutariyonossi Sutariyonossi; Adhy Firdaus; Joned C Saksana; Muhammad Arief Noor; Tohiroh Tohiroh; Siti Mulasih; Asep Surya Lesmana; Hendra Canda; Melati Puspita Hakim; Delima Indah Permatasari; Nabila Akmas; Isnaeni Muharrifah
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2021): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v1i4.1604

Abstract

This community service aims to empower women in Jombang Village, Ciputat District, by increasing the spirit of entrepreneurship through training and mentoring programs during November 2021. Women from various age and educational backgrounds are involved in this activity. The methods used include business skills training, entrepreneurship workshops, motivational sessions, and ongoing mentoring. The training covers small business management, marketing, and financial management, while the workshop focuses on developing business ideas, business planning, and digital marketing strategies. Motivational sessions increase participants' confidence, and ongoing mentoring provides support to apply the knowledge gained. The results of the activity showed a significant improvement in the business knowledge and skills of the participants, who managed to develop innovative business ideas and start small businesses. They also demonstrated improved financial management and marketing skills, helping them manage their businesses more effectively. This program has a positive impact on the economic well-being of individual participants and the local economy. Increasing the spirit of entrepreneurship among women is expected to create more job opportunities and improve the welfare of families and communities. The implications of the activity include economic empowerment, increased independence, and strengthening the role of women in society. Appropriate support enables women to be effective agents of change, so these empowerment programs need to be continuously supported and developed for the sustainability of their positive impact.
Sosialisasi Manajemen Keuangan di Pondok Pesantren Baitul Qurro Tangerang Selatan Sutariyono Sutariyono; Adhy Firdaus; Joned C Saksana; Firmansyah Firmansyah; Fahri Fahri; Ika Agustina; Idrisi Raliya Putra; Fisy Amalia; Moh Tahang; Adam Samsudin Noor; Khairul Anam; Moh. Islah
NUSANTARA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2021): November : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v1i4.3056

Abstract

This community service aims to improve understanding and financial management skills among the managers of the Baitul Qurro Islamic Boarding School, South Tangerang. This socialization activity was carried out during October 2021. The objects of this activity were Islamic boarding school managers, including the Islamic boarding school head, treasurer and administrative staff. The activity methods used include training, workshops and focus group discussions. The training includes material on financial planning, budget management, bookkeeping and financial reporting. Interactive workshops provide opportunities for participants to apply the theory they have learned through case studies and practical simulations. Focus group discussions are used to identify specific problems faced in financial management in Islamic boarding schools and find joint solutions. The results of this activity showed a significant increase in financial management understanding and skills among participants. They are able to make better financial plans, manage budgets more efficiently, and carry out more transparent and accurate bookkeeping and financial reporting. The implication of this activity is the creation of a better financial management system at the Baitul Qurro Islamic Boarding School, which in turn will support operational sustainability and development of the Islamic boarding school. Apart from that, improving financial management skills is also expected to increase stakeholder accountability and trust in the management of Islamic boarding school funds.