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All Journal JURNAL LENTERA BISNIS Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE)
Siti Mulasih
STIE GANESHA
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Evaluasi Pengolahan Limbah Sampah di TPS3R Pasar Cantik Ciputat - Tangerang Selatan Hendra Candra; Melati Puspita Hakim; Siti Mulasih; Ramadani Pardian; Joned C. Saksana; M. Arief Noor; M. Ningrum Pratiwi; Miftah Febrianti’; Ahmad Khatimi; Nurul Aini; Firdaus Alahudi; Ririn Komariah
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v2i4.1544

Abstract

The most important problem caused by humans is waste, because humans individually produce waste from the rest of the food and drinks they consume. This is certainly a common problem for the community and the government authorities. This PKM activity is a reservoir for community complaints and a mouthpiece to the government with using method counselling, discussion, visitation, and interview to administrators and communities around TPS3R in Pasar Cantik Ciputat which lasted for 3 (three) months and the team is 13 lecturers of STIE Ganesha Jakarta (7 lecturers of Management and 6 lecturers of Accounting). The result is that local community can understand the function of TPS3R more better. The lecturers through their writings or articles, will try to be an extension and verbal of the problems at TPS3R Pasar Cantik Ciputat. The solution obtained is for non-organic waste to be sorted and collected by the TPS3R team and then work with trash banks for recycling to get some funds to maintenance the tools then produce good compost and can be sold for the good price. The suggestion for academics and environmental activists then can collaborate with the local government to create sustainable programs and for TPS3R and communities around can propose to the local government to make a Trash Bank that integrates with TPS3R and then last thing is the government must care to the TPS3R and Trash Banks in their respective regions.
Sosialisasi Manajemen Pemasaran Berbasis Online Untuk Pelaku UMKM di Kelurahan Jombang Kecamatan Cputat Tangerang Selatan Tohiroh Tohiroh; Adhy Firdaus; Joned C Saksana; Fajar Sasongko; Siti Mulasih; Sutaryono Sutaryono; Sukardi Sukardi; Patria Adiguna; Asep Surya Lesmana; Melati Puspita Hakim; Idrisi Raliya Putera; Delima Indah; Rismayanti Rismayanti
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2021): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v1i2.1598

Abstract

The purpose of this activity is to assist Small and Micro Enterprises (SMEs) in understanding and implementing online-based marketing strategies to increase their product sales. The target of this activity is SMEs operating in Kelurahan Jombang, most of whom are members of the local Posyandu. This activity was conducted in April 2021 and included several educational sessions and hands-on practices on using social media and e-commerce platforms for product marketing. The results of this activity showed an improvement in the participants' understanding and skills in managing online marketing. The participants became more familiar with digital marketing techniques, such as creating engaging content, using social media, and optimizing e-commerce platforms. The implications of this activity are very positive, as SMEs have begun to adopt online marketing in their daily operations. This is expected to increase market reach, expand the customer base, and ultimately boost their sales and income. Furthermore, this activity also strengthens collaboration among SMEs and encourages entrepreneurial spirit within the local community.
Pemberdayaan Wanita Untuk Meningkatkan Jiwa Entrepreneurship di Kelurahan Jombang Kecamatan Ciputat Sutariyonossi Sutariyonossi; Adhy Firdaus; Joned C Saksana; Muhammad Arief Noor; Tohiroh Tohiroh; Siti Mulasih; Asep Surya Lesmana; Hendra Canda; Melati Puspita Hakim; Delima Indah Permatasari; Nabila Akmas; Isnaeni Muharrifah
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2021): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v1i4.1604

Abstract

This community service aims to empower women in Jombang Village, Ciputat District, by increasing the spirit of entrepreneurship through training and mentoring programs during November 2021. Women from various age and educational backgrounds are involved in this activity. The methods used include business skills training, entrepreneurship workshops, motivational sessions, and ongoing mentoring. The training covers small business management, marketing, and financial management, while the workshop focuses on developing business ideas, business planning, and digital marketing strategies. Motivational sessions increase participants' confidence, and ongoing mentoring provides support to apply the knowledge gained. The results of the activity showed a significant improvement in the business knowledge and skills of the participants, who managed to develop innovative business ideas and start small businesses. They also demonstrated improved financial management and marketing skills, helping them manage their businesses more effectively. This program has a positive impact on the economic well-being of individual participants and the local economy. Increasing the spirit of entrepreneurship among women is expected to create more job opportunities and improve the welfare of families and communities. The implications of the activity include economic empowerment, increased independence, and strengthening the role of women in society. Appropriate support enables women to be effective agents of change, so these empowerment programs need to be continuously supported and developed for the sustainability of their positive impact.
Tren Pemasaran Digital: Analisis Perbandingan Platform Media Sosial Facebook Ads Dan Google Ads Siti Mulasih; Aep Saefullah
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v3i1.2768

Abstract

The goal of this study was to analyze the effectiveness trends of digital marketing platforms with a comparison between two platforms, Google Ads and Facebook Ads. This research was conducted in January-February 2024 in East Ciputat District, South Tangerang City. The research subjects were 10 business owners who use both platforms, namely Google Ads and Facebook Ads. This research uses a qualitative method, namely by conducting in-depth interviews with 10 business owners who use both platforms. The results showed that the two platforms have different effectiveness, depending on the type of business and the target market. Google Ads is more effective for businesses that target consumers who are looking for information about certain products or services online. Meanwhile, Facebook Ads are more effective for businesses that target consumers who have a certain interest or interest in a particular product or service. This research implies that business owners need to choose the digital marketing platform that best suits their business type and target market. Choosing the right digital marketing platform will help business owners to increase their marketing effectiveness and achieve their business goals
Analisis Manajemen Rantai Pasokan Produk Pertanian Pasca Panen Muhamad Arief Noor; Siti Mulasih; Sukardi Sukardi; Tohiroh Tohiroh
Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis Vol. 5 No. 2 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/5st2gm35

Abstract

This study aims to analyze the supply chain management of post-harvest agricultural products with a focus on increasing efficiency and reducing post-harvest losses. The research subjects are farmers in Cipayung Mas Ciputat, South Tangerang, Banten, Indonesia. This research was conducted in May 2024. The research method used is a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, field observations, and document analysis. Research participants include farmers, collectors, traders, and distributors. Data processing was carried out using thematic analysis to identify patterns in supply chain management and factors affecting post-harvest losses. The results of the study show that effective supply chain management can significantly reduce post-harvest losses and increase farmers' profits. Key factors identified include efficient storage, rapid distribution, and the use of modern technology in post-harvest processing. The study also found that training and education for farmers on good storage and distribution techniques are essential to improve the quality and quantity of produce reaching the market. This research provides recommendations for stakeholders to invest in storage infrastructure and processing technology, as well as to conduct regular training programs for farmers. By implementing better supply chain management, it is expected to improve farmers' welfare and regional food security
Pengaruh Pendidikan Dan Pelatihan Manajemen Terhadap Efektifitas Operasional Usaha Kecil Sukardi Sukardi; Muhamad Arief Noor; Tohiroh Tohiroh; Siti Mulasih
Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis Vol. 5 No. 2 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/29p0r578

Abstract

This study aims to evaluate the effect of management education and training on the effectiveness of small business operations. The objective of this study is to determine whether management education and training can improve the effectiveness of operational effectiveness of small businesses, as well as to identify the most effective method of effective in improving such operational effectiveness. This research will be conducted using survey method and statistical data analysis. Data will be collected through questionnaires distributed to small business owners who have participated in the management education and training program, and to who have participated in management education and training programs, as well as those who have not. who have not participated. Data analysis will be conducted using descriptive and inferential statistical techniques descriptive and inferential statistical techniques to identify the relationship between the variable management education and training with small business operational effectiveness. The results of the study are expected to provide a better understanding of the the importance of management education and training in improving the effectiveness of small business operations. The implication of this study is that small business owners small business owners need to pay attention to investing in management education and training as a strategy to improve their operational performance
Pemberdayaan Kelompok Wanita Tani Dalam Mengolah Produk Pasca Panen Minuman Sereh Lemon Selasih Tohiroh Tohiroh; Aep Saefullah; Nurdin Nurdin; Sukardi Sukardi; Siti Mulasih; Arief Syahreza; Asep Surya Lesmana; Cinta Rahmi; Fisy Amalia; Ramadani Pardian; Hendra Candra; Joned Ceilandra Saksana; M. Arief Noor
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/64vsjr35

Abstract

This community service aims to empower women's farmer groups in processing post-harvest products, specifically lemongrass lemon basil drink. The target of this activity is the Garuda RW 12 Women's Farmer Group in Cipayung Village, Ciputat District, South Tangerang City, which has great potential in developing processed products from local agricultural produce. The activity was conducted on Sunday, May 19, 2024, at the RW 12 Hall Office and the local garden. The method used in this activity includes intensive training and mentoring, covering the stages of planning, implementation, and evaluation. The training encompasses processing techniques, packaging, and marketing strategies for the lemongrass lemon basil drink product. The results show that the women's farmer group can process lemongrass lemon basil drink with good quality standards. Additionally, there was an increase in the knowledge and skills of group members in technical and managerial aspects. The products also received positive feedback from the local market, reflected in increased sales and consumer interest. The implications of this activity are the enhancement of the economic welfare of the women's farmer group through the diversification of post-harvest processed products and the strengthening of their capacity to develop small-scale agricultural-based businesses. This empowerment is expected to serve as a model that can be applied in other villages with similar conditions
Menghidupkan Prinsip 3R: Reuse, Reduce, dan Recycle untuk Masa Depan yang Berkelanjutan Di Kelompok Wanita Tani Garuda 12 Cipayung, Ciputat Cinta Rahmi; M. Arief Noor; Sukardi Sukardi; Siti Mulasih; Asep Surya Lesmana; Arief Syahreza; Nurdin Nurdin; Tohiroh Tohiroh; Aep Saefullah
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/6dxp4137

Abstract

Protecting the environment is not just a task, but a moral responsibility that must be borne by every individual. However, it is unfortunate that many people still neglect environmental cleanliness, especially in the process of waste management. The 3R principle, which consists of Reuse, Reduce, and Recycle, is an important approach in managing waste and maintaining environmental sustainability. This community service activity aims to raise awareness and understanding of the importance of the 3R principle and creative ways to apply it in daily life. The program involves target partners from the Garuda 12 Women's Farmer Group in Cipayung Village, Ciputat District, South Tangerang City, with a total of 50 participants. The implementation methods include seminars, workshops, and direct practice held over one day on May 19, 2024. In this activity, participants were provided with theoretical explanations as well as practical demonstrations on how to apply the 3R principles in daily activities. The results of the activity showed an increase in participants' awareness and skills in better waste management. Qualitatively, participants demonstrated high enthusiasm and active involvement in discussions and Q&A sessions. Quantitatively, there was a significant increase in participants' understanding of the 3R principles, measured through pre-tests and post-tests. It is hoped that this activity can inspire significant and sustainable behavioral changes in protecting the environment
FUNGSI DASAR MANAJEMEN DALAM KONTEKS MODERN: ANALISIS PERENCANAAN, PENGORGANISASIAN, DAN PENGENDALIAN Siti Mulasih; Roviyanti Darozah; Hadi Sutrisno; Hajarudin; Farhat Abbas; Alifi Restu Putera
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1294

Abstract

This research aims to explore the implementation of the basic management functions of planning, organizing, directing, and controlling in the context of modern organizations influenced by technological advances and sustainability principles. The method used is a literature-based and case study approach to analyze the role of digital technologies, such as big data and automation, in supporting data-driven strategic planning, organizing cross-disciplinary teams, and controlling technology-based performance. The results show that transformational leadership is highly relevant in hybrid and remote work environments, which can increase employee motivation and engagement. In addition, the application of sustainability principles in management has a positive impact on organizational reputation and performance in the long term. This research confirms that the adaptation of management functions to technology and sustainability is critical for organizational success in this digital age.
Peningkatan Kapasitas Usaha Kue Kering Ibu Rumah Tangga Melalui Pelatihan Keberlanjutan Usaha di Depok Ika Agustina; Sukardi, Sukardi; Asep Surya Lesmana; Tohiroh, Tohiroh; Siti Mulasih
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5335

Abstract

This training program was designed to enhance business management competencies among housewives engaged in small-scale pastry enterprises in Pondok Petir, Bojongsari, Depok. The initiative specifically addressed key challenges, including financial management, task allocation among group members, and the development of effective marketing strategies. Structured to support the sustainability and growth of these micro-enterprises, the curriculum provided practical frameworks for financial oversight, product innovation, and digital marketing implementation. Furthermore, the program sought to empower participants by equipping them with strategies to scale their operations, refine product quality, and broaden market penetration.Educational methodologies emphasized participatory learning, applied simulations, and case study analyses to ensure the direct applicability of acquired skills in real-world contexts. A collaborative group-based approach was implemented to strengthen interpersonal solidarity and cooperative dynamics, thereby optimizing collective productivity.The three-month training program, conducted from January to March 2025, adopted a phased and needs-oriented structure to align with participants’ practical requirements. Post-intervention evaluations demonstrated that the training significantly improved participants’ business management proficiency, operational efficiency, and market reach. These outcomes underscore the efficacy of group-based educational interventions in fostering entrepreneurial development within community-driven enterprises.
Co-Authors Adhy Firdaus Aep Saefullah Ahmad Khatimi Aini Nurul Alifi Restu Putera Arief Syahreza Asep Surya Lesmana Cinta Rahmi Delima Indah Delima Indah Permatasari Fajar Sasongko Farhat Abbas Firdaus Alahudi Fisy Amalia Hadi Sutrisno Hajarudin Hendra Canda Hendra Candra Idrisi Raliya Putera Ika Agustina Isnaeni Muharrifah Joned C Saksana Joned C. Saksana Joned Ceilandra Saksana M. Arief Noor M. Ningrum Pratiwi Melati Puspita Hakim Miftah Febrianti’ Muhammad Arief Noor Muhammad Arief Noor Nabila Akmas Nurdin Nurdin Patria Adiguna Ramadani Pardian Ririn Komariah Rismayanti Rismayanti Roviyanti Darozah Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sutariyonossi Sutariyonossi Sutaryono Sutaryono Tohiroh Tohiroh Tohiroh, Tohiroh