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All Journal Journal on Education Community Development Journal: Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Indonesian Community Journal Batara Wisnu : Indonesian Journal of Community Services Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Nusantara Mengabdi Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis KREATIF: Jurnal Pengabdian Masyarakat Nusantara Ganesha Journal of Community Economic Empowerment
Tohiroh Tohiroh
Sekolah Tinggi Ilmu Ekonomi Ganesha
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Sosialisasi Manajemen Pemasaran Berbasis Online Untuk Pelaku UMKM di Kelurahan Jombang Kecamatan Cputat Tangerang Selatan Tohiroh Tohiroh; Adhy Firdaus; Joned C Saksana; Fajar Sasongko; Siti Mulasih; Sutaryono Sutaryono; Sukardi Sukardi; Patria Adiguna; Asep Surya Lesmana; Melati Puspita Hakim; Idrisi Raliya Putera; Delima Indah; Rismayanti Rismayanti
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2021): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v1i2.1598

Abstract

The purpose of this activity is to assist Small and Micro Enterprises (SMEs) in understanding and implementing online-based marketing strategies to increase their product sales. The target of this activity is SMEs operating in Kelurahan Jombang, most of whom are members of the local Posyandu. This activity was conducted in April 2021 and included several educational sessions and hands-on practices on using social media and e-commerce platforms for product marketing. The results of this activity showed an improvement in the participants' understanding and skills in managing online marketing. The participants became more familiar with digital marketing techniques, such as creating engaging content, using social media, and optimizing e-commerce platforms. The implications of this activity are very positive, as SMEs have begun to adopt online marketing in their daily operations. This is expected to increase market reach, expand the customer base, and ultimately boost their sales and income. Furthermore, this activity also strengthens collaboration among SMEs and encourages entrepreneurial spirit within the local community.
Pemberdayaan Wanita Untuk Meningkatkan Jiwa Entrepreneurship di Kelurahan Jombang Kecamatan Ciputat Sutariyonossi Sutariyonossi; Adhy Firdaus; Joned C Saksana; Muhammad Arief Noor; Tohiroh Tohiroh; Siti Mulasih; Asep Surya Lesmana; Hendra Canda; Melati Puspita Hakim; Delima Indah Permatasari; Nabila Akmas; Isnaeni Muharrifah
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2021): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v1i4.1604

Abstract

This community service aims to empower women in Jombang Village, Ciputat District, by increasing the spirit of entrepreneurship through training and mentoring programs during November 2021. Women from various age and educational backgrounds are involved in this activity. The methods used include business skills training, entrepreneurship workshops, motivational sessions, and ongoing mentoring. The training covers small business management, marketing, and financial management, while the workshop focuses on developing business ideas, business planning, and digital marketing strategies. Motivational sessions increase participants' confidence, and ongoing mentoring provides support to apply the knowledge gained. The results of the activity showed a significant improvement in the business knowledge and skills of the participants, who managed to develop innovative business ideas and start small businesses. They also demonstrated improved financial management and marketing skills, helping them manage their businesses more effectively. This program has a positive impact on the economic well-being of individual participants and the local economy. Increasing the spirit of entrepreneurship among women is expected to create more job opportunities and improve the welfare of families and communities. The implications of the activity include economic empowerment, increased independence, and strengthening the role of women in society. Appropriate support enables women to be effective agents of change, so these empowerment programs need to be continuously supported and developed for the sustainability of their positive impact.
Analisis Manajemen Rantai Pasokan Produk Pertanian Pasca Panen Muhamad Arief Noor; Siti Mulasih; Sukardi Sukardi; Tohiroh Tohiroh
Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis Vol. 5 No. 2 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/5st2gm35

Abstract

This study aims to analyze the supply chain management of post-harvest agricultural products with a focus on increasing efficiency and reducing post-harvest losses. The research subjects are farmers in Cipayung Mas Ciputat, South Tangerang, Banten, Indonesia. This research was conducted in May 2024. The research method used is a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, field observations, and document analysis. Research participants include farmers, collectors, traders, and distributors. Data processing was carried out using thematic analysis to identify patterns in supply chain management and factors affecting post-harvest losses. The results of the study show that effective supply chain management can significantly reduce post-harvest losses and increase farmers' profits. Key factors identified include efficient storage, rapid distribution, and the use of modern technology in post-harvest processing. The study also found that training and education for farmers on good storage and distribution techniques are essential to improve the quality and quantity of produce reaching the market. This research provides recommendations for stakeholders to invest in storage infrastructure and processing technology, as well as to conduct regular training programs for farmers. By implementing better supply chain management, it is expected to improve farmers' welfare and regional food security
Pengaruh Pendidikan Dan Pelatihan Manajemen Terhadap Efektifitas Operasional Usaha Kecil Sukardi Sukardi; Muhamad Arief Noor; Tohiroh Tohiroh; Siti Mulasih
Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis Vol. 5 No. 2 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/29p0r578

Abstract

This study aims to evaluate the effect of management education and training on the effectiveness of small business operations. The objective of this study is to determine whether management education and training can improve the effectiveness of operational effectiveness of small businesses, as well as to identify the most effective method of effective in improving such operational effectiveness. This research will be conducted using survey method and statistical data analysis. Data will be collected through questionnaires distributed to small business owners who have participated in the management education and training program, and to who have participated in management education and training programs, as well as those who have not. who have not participated. Data analysis will be conducted using descriptive and inferential statistical techniques descriptive and inferential statistical techniques to identify the relationship between the variable management education and training with small business operational effectiveness. The results of the study are expected to provide a better understanding of the the importance of management education and training in improving the effectiveness of small business operations. The implication of this study is that small business owners small business owners need to pay attention to investing in management education and training as a strategy to improve their operational performance
MEMBANGUN GENERASI BERAKHLAK MULIA: BAKTI SOSIAL STIE GANESHA DALAM RANGKA PERINGATAN ISRA MI'RAJ NABI MUHAMMAD SAW Kohar, Abdul; Tohiroh, Tohiroh; Saksana, Joned Ceilendra; Murtini, Sri; Prajogo, Budi; Siregar, Fuad; Pardian, Ramadani; Ruvi, Muhammad; Lesmana, Asep Surya; Candra, Hendra; Abas, Farhat; Saefullah, Aep; Putera, Alifi Restu; Salima, Rianti; Muharifah, Isnaini; Nurhayati, Nurhayati
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.330

Abstract

This activity aims to instill noble moral values exemplified by the Prophet Muhammad to the community, as well as increase social care through social services. This program involved participants from representatives of majelis taklim throughout the Pisangan sub-district. Pisangan with a target beneficiary of 1,000 coupons containing basic necessities and other basic needs. Community service activities were carried out on Sunday, January 5 and 12, 2025, at the STIE Ganesha Campus and the Baiturrahman mosque, Pisangan Village. The activity implementation method consists of three main stages: (1) Isra Mi'raj Commemoration which is filled with tausiyah about the morals of the Prophet Muhammad, (2) Distribution of food and drink to the community. morals of the Prophet Muhammad, (2) Distribution of Social Service Coupons, and (3) Distribution of Assistance to People in Need. This activity successfully reached around 250 participants representing mosques and taklim assemblies. Through this program, the community is expected to take lessons from the Prophet's struggle and apply them in everyday life by strengthening solidarity and social care. The results of the activity showed the enthusiasm of the community in participating in the event and positive acceptance of the assistance provided. The implications of this activity are expected to encourage the community to be more active in religious and social activities, as well as strengthen the relationship between STIE Ganesha and the community. between STIE Ganesha and the local community. This activity also reinforces character education values based on noble morals that are relevant for young generation
The Influence Of Kip College Scholarships On Learning Motivation And Academic Achievement Of Stie Ganesha Management Study Program Students Tohiroh Tohiroh; Riyawan Saputra; Neila Aisha; Syaban Maulana Alfarisi; Daffa Anisah Nabila; Farah Zhila Balqis
Journal on Education Vol. 7 No. 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari
Publisher : Mathematics Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.7994

Abstract

This study aims to analyze the effect of the KIP Lecture Scholarship on learning motivation and academic achievement of Management Study Program students at the Ganesha College of Economics (STIE). The KIP Lecture Scholarship is intended to help students from underprivileged families to better continue their higher education and focus on academic achievement. A quantitative approach was used in this study with a survey method, involving 25 KIP Kuliah Scholarship recipients as samples. Data was collected through a questionnaire designed to measure learning motivation and academic achievement. Data analysis used multiple linear regression to see the effect of the scholarship on both variables. The results showed that the KIP Kuliah Scholarship had a significant positive influence on students' learning motivation, which in turn had an impact on improving academic performance as measured by the Grade Point Average (GPA). This finding confirms that financial support through scholarships can improve students' learning focus and academic performance. The implications of this study are expected to help scholarship managers and universities in designing more effective programs to support students' academic success.
Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition: Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition Tohiroh, Tohiroh; Sutariyono, Sutariyono; Mulasih, Siti; Alfarisi, Sya’ban Maulana; Muharifah, Isnaini
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3761

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) industry in Indonesia plays an important role in the country's economy, especially in the creative and manufacturing industries. One of the products that is increasingly developing is local screen-printed plastic bags, but faces increasingly tight global market competition. The purpose of this study is to identify and analyze branding strategies implemented by local screen-printed plastic bag MSMEs in competing in the global market. This study uses a qualitative approach with a case study method on MSME actors engaged in the screen-printed plastic bag industry. The results of the study indicate that branding strategies are essential to increase the competitiveness of MSMEs in the global market. It is important for MSMEs to pay attention to global trends such as tourism and environmentally friendly technology to attract the attention of global consumers. This study also found that brand strengthening and consistent communication with consumers through digital platforms can be a significant competitive advantage. The implication of this study is that MSMEs need to be more adaptive to changes in the global market and take advantage of various opportunities to improve their position in the international market through innovative and planned branding strategies.
Peningkatan Kapasitas Usaha Kue Kering Ibu Rumah Tangga Melalui Pelatihan Keberlanjutan Usaha di Depok Ika Agustina; Sukardi, Sukardi; Asep Surya Lesmana; Tohiroh, Tohiroh; Siti Mulasih
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5335

Abstract

This training program was designed to enhance business management competencies among housewives engaged in small-scale pastry enterprises in Pondok Petir, Bojongsari, Depok. The initiative specifically addressed key challenges, including financial management, task allocation among group members, and the development of effective marketing strategies. Structured to support the sustainability and growth of these micro-enterprises, the curriculum provided practical frameworks for financial oversight, product innovation, and digital marketing implementation. Furthermore, the program sought to empower participants by equipping them with strategies to scale their operations, refine product quality, and broaden market penetration.Educational methodologies emphasized participatory learning, applied simulations, and case study analyses to ensure the direct applicability of acquired skills in real-world contexts. A collaborative group-based approach was implemented to strengthen interpersonal solidarity and cooperative dynamics, thereby optimizing collective productivity.The three-month training program, conducted from January to March 2025, adopted a phased and needs-oriented structure to align with participants’ practical requirements. Post-intervention evaluations demonstrated that the training significantly improved participants’ business management proficiency, operational efficiency, and market reach. These outcomes underscore the efficacy of group-based educational interventions in fostering entrepreneurial development within community-driven enterprises.
Strategi Keberlanjutan Bisnis Untuk Usaha Kecil Di Sektor Pertanian Tohiroh, Tohiroh; Noor, Muhamad Arief; Mulasih, Siti; Sukardi, Sukardi
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 1 (2025): February 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/eymdsa66

Abstract

This study aims to analyze sustainability strategies for small businesses in the agricultural sector, focusing on identifying factors that influence productivity and business sustainability. Key strategies that can help enhance the sustainability of small agricultural businesses include product diversification. The research was conducted over three days on May 19, 20, and 21, 2024, at the Women's Farming Group (KWT) in Ciputat, led by Mrs. Sri Agustin, who is also the neighborhood head. Data were collected from 30 members of the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, ensuring that the selected respondents have high relevance to the research topic. The method used is descriptive qualitative. Data collection techniques included literature study, observation, and interviews with ten KWT members. The results highlight the importance of efficient food resource management, adoption of agricultural technology, market development and marketing, education and training, policy support, and access to financing. Financing for small businesses in the agricultural sector requires sustained support from various parties, including the government, financial institutions, and the private sector. With these various sources of financing, it is expected that small and medium-sized agricultural enterprises can grow better and contribute more significantly to the national economy. By implementing these strategies, small businesses in the agricultural sector can enhance their resilience and contribution to the economy. Effective strategies are necessary to ensure the continuity and growth of these small businesses. This study aims to identify and analyze strategies that can improve productivity, profitability, and sustainability of small businesses in the agricultural sector. The approaches include product diversification, adoption of modern technology, supply chain optimization, and strengthened market access. Product diversification helps farmers reduce risk and maximize income. Adoption of modern technology, such as smart irrigation and drone use for land monitoring, increases efficiency and production yields. Supply chain optimization includes improving logistics and distribution, which can reduce costs and speed up product delivery times
Analisis Sumber Daya Manusia Dalam Usaha Kecil Pertanian Mulasih, Siti; Sukardi, Sukardi; Noor, Muhamad Arief; Tohiroh, Tohiroh
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 1 (2025): February 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/rwtt1908

Abstract

This study aims to analyze human resources in small agricultural enterprises, focusing on identifying factors that influence productivity and business sustainability. The research subjects are small-scale farmers in the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, who own less than 200 m² of agricultural land. The research method used is a qualitative approach involving in-depth interviews and participatory observations. Data were collected from 30 members of the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, using purposive sampling to ensure the selected respondents have high relevance to the research topic. The collected data were analyzed using thematic analysis to identify main themes related to human resources. The results indicate that technical skills, access to training, and time management are key factors influencing the productivity of small-scale farmers. Additionally, support from government and non-governmental organizations in the form of extension services and technical assistance also plays a significant role in improving human resource quality. However, limited capital and access to modern technology remain major challenges. The implications of this research suggest that enhancing human resource quality can be achieved through continuous training programs and better access to resources and technology. This study contributes to the understanding of the importance of human resource development in small agricultural enterprises and can serve as a basis for designing more effective policies to support small-scale farmers
Co-Authors Abdul Kohar Abdul Kohar Adhy Firdaus Adi Wicaksono Aep Saefullah Afandi Rachman Agung Laksono Putra Agung Laksono Putra Alfarisi, Sya'ban Maulana Alfarisi, Sya’ban Maulana Alifi Restu Putera Anggoro Dwi Swasono Asep Surya Lesmana Budi Prajogo Cinta Rahmi Daffa Anisah Nabila Delima Indah Delima Indah Permatasari Dwi Pravitasari Ekky Noviar Elvira Sitna Hajar Fajar Sasongko Farah Zhila Balqis Farhat Abas Firmansyah Firmansyah Fisy Amalia Halim Tjiwidjaja Haria Saputri Hendra Canda Hendra Candra Hilda Fariha Ichsan Gaffar Idrisi Raliya Putera Idrisi Raliya Putera Idrisi Raliya Putra Ika Agustina Ika Agustina Iskandar Iskandar Isnaeni Muharrifah Jannah, Dita Miftakhul Jayaun Joned C Saksana Joned C. Saksana Joned Ceilendra Saksana Khoirul Anam Kultsum, Ummi Lena Farsiah M. Islah M. Nurhidayat M. Tafsiruddin M.Tafsiruddin Melati Puspita Hakim Mira Moh. Tahang Mohamad Fayruz Muhammad Arief Noor Muhammad Arief Noor Muharifah, Isnaini Nabila Akmas Neila Aisha Noor, M. Arief Noor, Muhamad Arief Nurdin Nurdin Nurdin Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Patria Adiguna Putera, Alifi Restu Putra, Agung Laksono Putra, Alifi Restu Putri Noor Ramayanti Raden Mohamad Herdian Bhakti Rahman Nurhakim Ramadani Pardian Rasmawati A. R. Retno Rizki Rianti Salima Rianti Salima Rismayanti Rismayanti Rismayanti Rismayanti Rita Rita Rony Marthin Sitohang Rosliana Rosliana Ruvi, Muhammad Saefullah, A Saksana, Joned Ceilandra Salima, Rianti Saputra, Riyawan Siregar, Fuad Siti Mulasih Sitti Aliyah Azzahra sri murtini . Suharmanto Suharmanto . Suhermanto Suhermanto Suhermanto Suhermanto Sukardi Sukardi Sukardi Sukardi Sukardi Sukardi Sutariyono Sutariyono Sutariyonossi Sutariyonossi Sutaryono Sutaryono Sutaryono Sutaryono Syaban Maulana Alfarisi Syafran Nurrahman Syahreza, Arief Syarif Hidayatullah Tetty Nur Intan Rifia Ummi Kultsum Ummi Kultsum WICAKSONO, ADI Yet Heni Yanti Zulkifli Zainuddin Zulkifli Zainuddin Zulkifli Zainuddin Zulkifli Zainudidin