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Sosialisasi Manajemen Pemasaran Berbasis Online Untuk Pelaku UMKM di Kelurahan Jombang Kecamatan Cputat Tangerang Selatan Tohiroh Tohiroh; Adhy Firdaus; Joned C Saksana; Fajar Sasongko; Siti Mulasih; Sutaryono Sutaryono; Sukardi Sukardi; Patria Adiguna; Asep Surya Lesmana; Melati Puspita Hakim; Idrisi Raliya Putera; Delima Indah; Rismayanti Rismayanti
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 2 (2021): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v1i2.1598

Abstract

The purpose of this activity is to assist Small and Micro Enterprises (SMEs) in understanding and implementing online-based marketing strategies to increase their product sales. The target of this activity is SMEs operating in Kelurahan Jombang, most of whom are members of the local Posyandu. This activity was conducted in April 2021 and included several educational sessions and hands-on practices on using social media and e-commerce platforms for product marketing. The results of this activity showed an improvement in the participants' understanding and skills in managing online marketing. The participants became more familiar with digital marketing techniques, such as creating engaging content, using social media, and optimizing e-commerce platforms. The implications of this activity are very positive, as SMEs have begun to adopt online marketing in their daily operations. This is expected to increase market reach, expand the customer base, and ultimately boost their sales and income. Furthermore, this activity also strengthens collaboration among SMEs and encourages entrepreneurial spirit within the local community.
Pemberdayaan Wanita Untuk Meningkatkan Jiwa Entrepreneurship di Kelurahan Jombang Kecamatan Ciputat Sutariyonossi Sutariyonossi; Adhy Firdaus; Joned C Saksana; Muhammad Arief Noor; Tohiroh Tohiroh; Siti Mulasih; Asep Surya Lesmana; Hendra Canda; Melati Puspita Hakim; Delima Indah Permatasari; Nabila Akmas; Isnaeni Muharrifah
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2021): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v1i4.1604

Abstract

This community service aims to empower women in Jombang Village, Ciputat District, by increasing the spirit of entrepreneurship through training and mentoring programs during November 2021. Women from various age and educational backgrounds are involved in this activity. The methods used include business skills training, entrepreneurship workshops, motivational sessions, and ongoing mentoring. The training covers small business management, marketing, and financial management, while the workshop focuses on developing business ideas, business planning, and digital marketing strategies. Motivational sessions increase participants' confidence, and ongoing mentoring provides support to apply the knowledge gained. The results of the activity showed a significant improvement in the business knowledge and skills of the participants, who managed to develop innovative business ideas and start small businesses. They also demonstrated improved financial management and marketing skills, helping them manage their businesses more effectively. This program has a positive impact on the economic well-being of individual participants and the local economy. Increasing the spirit of entrepreneurship among women is expected to create more job opportunities and improve the welfare of families and communities. The implications of the activity include economic empowerment, increased independence, and strengthening the role of women in society. Appropriate support enables women to be effective agents of change, so these empowerment programs need to be continuously supported and developed for the sustainability of their positive impact.
The Operational Risk Management and Supplier Service Recovery in Improving Customer Satisfaction Gaffar, Ichsan; Agustina, Ika; Tohiroh; Wicaksono, Adi
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1151

Abstract

Currently, many production facilities are very concerned about the sustainability of their production processes. Generally, ICS users need suppliers to maintain production facilities, especially during the operation period. Therefore, response of supplier is important to recover the critical equipment of production facilities such as ICS in Indonesia. In this study, ORM (Operational Risk Management) was chosen as one of the independent variables along with Supplier Service Recovery to create customer satisfaction who do not have a service contract with the supplier. Strategy of suppliers is needed to find good after sales service. There is a research gap in this study between the expectations of ICS users and their Satisfaction without considering long-terms relationship and long term marketing /business plan. This is conducted using a quantitative approach. Data collection method is done by providing a list of questions and sent to users maintenance managers where are located with in Indonesia. The 20 questionnaires are developed according to each variable. The 5-point Likert scale is used. The tool of analyze is using the Structural Equation Model with the WarpPLS 7.0. approach. ORM is found to mediate the relationship between supplier service recovery and customer satisfaction but supplier service recovery will not give impact to customer satisfaction directly. The ORM and Supplier Service Recovery are proven to bring satisfaction to ICS customers.
Analisis Manajemen Rantai Pasokan Produk Pertanian Pasca Panen Muhamad Arief Noor; Siti Mulasih; Sukardi Sukardi; Tohiroh Tohiroh
Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis Vol. 5 No. 2 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/5st2gm35

Abstract

This study aims to analyze the supply chain management of post-harvest agricultural products with a focus on increasing efficiency and reducing post-harvest losses. The research subjects are farmers in Cipayung Mas Ciputat, South Tangerang, Banten, Indonesia. This research was conducted in May 2024. The research method used is a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, field observations, and document analysis. Research participants include farmers, collectors, traders, and distributors. Data processing was carried out using thematic analysis to identify patterns in supply chain management and factors affecting post-harvest losses. The results of the study show that effective supply chain management can significantly reduce post-harvest losses and increase farmers' profits. Key factors identified include efficient storage, rapid distribution, and the use of modern technology in post-harvest processing. The study also found that training and education for farmers on good storage and distribution techniques are essential to improve the quality and quantity of produce reaching the market. This research provides recommendations for stakeholders to invest in storage infrastructure and processing technology, as well as to conduct regular training programs for farmers. By implementing better supply chain management, it is expected to improve farmers' welfare and regional food security
Pengaruh Pendidikan Dan Pelatihan Manajemen Terhadap Efektifitas Operasional Usaha Kecil Sukardi Sukardi; Muhamad Arief Noor; Tohiroh Tohiroh; Siti Mulasih
Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis Vol. 5 No. 2 (2024): July 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/29p0r578

Abstract

This study aims to evaluate the effect of management education and training on the effectiveness of small business operations. The objective of this study is to determine whether management education and training can improve the effectiveness of operational effectiveness of small businesses, as well as to identify the most effective method of effective in improving such operational effectiveness. This research will be conducted using survey method and statistical data analysis. Data will be collected through questionnaires distributed to small business owners who have participated in the management education and training program, and to who have participated in management education and training programs, as well as those who have not. who have not participated. Data analysis will be conducted using descriptive and inferential statistical techniques descriptive and inferential statistical techniques to identify the relationship between the variable management education and training with small business operational effectiveness. The results of the study are expected to provide a better understanding of the the importance of management education and training in improving the effectiveness of small business operations. The implication of this study is that small business owners small business owners need to pay attention to investing in management education and training as a strategy to improve their operational performance
The Influence Of Kip College Scholarships On Learning Motivation And Academic Achievement Of Stie Ganesha Management Study Program Students Tohiroh Tohiroh; Riyawan Saputra; Neila Aisha; Syaban Maulana Alfarisi; Daffa Anisah Nabila; Farah Zhila Balqis
Journal on Education Vol. 7 No. 2 (2025): Journal on Education: Volume 7 Nomor 2 Tahun 2025 In Progress (Januari-Februari
Publisher : Mathematics Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.7994

Abstract

This study aims to analyze the effect of the KIP Lecture Scholarship on learning motivation and academic achievement of Management Study Program students at the Ganesha College of Economics (STIE). The KIP Lecture Scholarship is intended to help students from underprivileged families to better continue their higher education and focus on academic achievement. A quantitative approach was used in this study with a survey method, involving 25 KIP Kuliah Scholarship recipients as samples. Data was collected through a questionnaire designed to measure learning motivation and academic achievement. Data analysis used multiple linear regression to see the effect of the scholarship on both variables. The results showed that the KIP Kuliah Scholarship had a significant positive influence on students' learning motivation, which in turn had an impact on improving academic performance as measured by the Grade Point Average (GPA). This finding confirms that financial support through scholarships can improve students' learning focus and academic performance. The implications of this study are expected to help scholarship managers and universities in designing more effective programs to support students' academic success.
Peningkatan Literasi Sembelih Halal dan Manajemen Qurban Melalui Pelatihan Partisipatif di STIE Ganesha Sitti Aliyah Azzahra; Nurhayati Nurhayati; Jayaun Jayaun; Suharmanto Suharmanto; Suhermanto Suhermanto; Tohiroh Tohiroh; Syafran Nurrahman; Sutariyono Sutariyono
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2714

Abstract

The implementation of qurban worship in accordance with Islamic law still faces various challenges, particularly regarding public understanding of proper halal slaughter procedures and effective qurban management. This community service activity aims to enhance the religious literacy of STIE Ganesha’s academic community through participatory training on halal slaughter and qurban management. The training was held on May 31, 2025, at the STIE Ganesha Hall, involving lecturers, students, and campus staff. The methods included delivering fiqh qurban material, technical demonstrations of slaughtering, field simulations, and reflective discussions based on case studies. The results of the training showed a significant improvement in participants’ understanding of halal slaughter principles and their technical abilities in managing qurban in a trustworthy, efficient, and Sharia-compliant manner. These findings indicate that a participatory training approach effectively strengthens religious literacy and develops competent, religious, and responsible qurban practitioners. The implications of this activity highlight the importance of continuing halal education programs within the campus environment as part of the institution’s contribution to strengthening religious practices based on knowledge, values, and adherence to Islamic law.
Pemberdayaan Pengurus dan Jamaah Masjid Melalui Implementasi Sistem Informasi Manajemen Terpadu Berbasis Digital : Pengabdian Syafran Nurrahman; Aep Saefullah; Farhat Abas; Tohiroh; Joned Ceilendra Saksana; Sitti Aliyah Azzahra; Elvira Sitna Hajar; Lena Farsiah; Zulkifli Zainudidin; Nurdin
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1974

Abstract

Mosque management in Indonesia still faces challenges such as manual administration, lack of financial transparency, fragmented databases, and limited use of technology. This participatory seminar-based community service (PKM) aimed to empower mosque administrators in East Ciputat through integrated technology solutions. Conducted on July 19, 2025, the program included: (1) needs assessment via FGD and surveys, (2) technical training (Zoho Books, QRIS, PWA), (3) solution design workshops, and (4) follow-up mentoring. Ten key issues were identified, including digital resistance among senior administrators (65%) and low youth involvement. Solutions implemented included a cloud-based QRIS accounting system, a youth digital task force for social media, a centralized database with automated notifications, and a digital RKTM template. Results showed a 120% increase in youth donations, a 60% reduction in report preparation time, and a 45% rise in participation among 18–35-year-olds. The mosque’s digital transformation proved effective through gradual adoption and community mentoring. The study recommends forming a digital DKM forum and promoting data-driven collaboration with universities/government as an adoptable model for traditional mosques
The Impact of Energy Use on Indonesian Economic Development: A Qualitative Analysis of Stakeholder Views and Attitudes Tohiroh Tohiroh; Aep Saefullah
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.9

Abstract

The purpose of this study is to determine the effect of energy consumption on economic growth in Indonesia, as well as to investigate stakeholder perceptions and attitudes regarding energy consumption and its impact on economic growth. The research method employed is a descriptive qualitative approach based on literature, observation, and media studies involving stakeholders including government officials, experts, academics, and the general people. The study's findings indicate that increased domestic energy use can boost economic growth. Increased energy consumption promotes the expansion of home economic industries. Second, stakeholders have diverse perceptions and attitudes regarding energy usage and its impact on economic growth. Some stakeholders think that energy consumption is vital for economic progress, while others claim that excessive energy consumption has a negative impact on environmental and economic sustainability. The importance of collaborating with all stakeholders to promote energy consumption and Indonesian economic growth. The study focuses on stakeholder views of energy usage, which has an impact on economic growth. The study suggests that more research on energy usage should be conducted in order to broaden and fully improve economic growth. This research also assists to offering insights and true pictures of stakeholders regarding the conditions of energy use and economic growth.
THE IMPACT OF DIGITAL MARKETING AND BRAND TRUST ON ONLINE PURCHASE DECISIONS: A STUDY OF IFIVE PERFUME CUSTOMERS Sutariyono; Tohiroh
JURNAL ASIK Vol 3 No 2 (2025): Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v3i2.115

Abstract

This study aims to determine the effect of digital marketing and brand trust on online purcasing decisions among Ifive Perfume customers. The underlying problem is the importance of effective human resource management through fair digital marketing and a transparent, merit-based promotion system to improve online purcasing decisions. The method used in this study was quantitative. Data were collected through questionnaires distributed to 50 respondents, who were online customers of IFive Perfume. Data analysis techniques included simple and multiple linear regression analysis, t-tests, F-tests, and coefficients of determination using SPSS. The results showed that digital marketing had a partial positive and significant effect on online purcasing decisions, with a calculated t-value of 9.073 > t-table 2.012 and a significance level of 0.000. Similarly, brand trust also had a positive and significant effect on online purchasing decisons, with a calculated t-value of 10.492 > ttable 2.012 and a significance level of 0.000. Simultaneously, digital marketing and brand trust significantly influence online purcasing decisions, as indicated by the calculated F-value of 69.673 > F-table 3.20, with a significance level of 0.000. The Rsquare value of 0.748 indicates that 74.8% of the variation in online purcasing decisions can be explained by digital marketing and brand trust.
Co-Authors Abdul Kohar Adhy Firdaus Adi Wicaksono Adi Wicaksono Aep Saefullah Alifi Restu Putera Anggoro Dwi Swasono Ari Budiman Asep Surya Lesmana Cinta Rahmi Daffa Anisah Nabila Delima Indah Delima Indah Permatasari Dwi Pravitasari Elvira Sitna Hajar Elvira Sitna Hajar FAHRI Fajar Sasongko Farah Zhila Balqis Farhat Abas Firmansyah Firmansyah Fisy Amalia Halim Tjiwidjaja Haria Saputri Hendra Canda Hendra Candra Hilda Fariha Ichsan Gaffar Idrisi Raliya Putera Idrisi Raliya Putera Ika Agustina Iskandar Iskandar Isnaeni Muharrifah Jayaun Jayaun Jayaun Joned C Saksana Joned C. Saksana Joned Ceilendra Saksana Khoirul Anam Lena Farsiah M Ruvi M. Islah M. Nurhidayat M. Tafsiruddin M.Tafsiruddin Melati Puspita Hakim Moh. Tahang Mohamad Fayruz Muhammad Arief Noor Muhammad Arief Noor Nabila Akmas Neila Aisha Nurdin Nurhayati Nurhayati Nurhayati Nurhayati Patria Adiguna Putri Noor Ramayanti Putri Noor Ramayanti Raden Mohamad Herdian Bhakti Rasmawati A. R. Retno Rizki Rianti Salima Rianti Salima Rismayanti Rismayanti Rismayanti Rismayanti Rita Rita Riyawan Saputra Rony Marthin Sitohang Rosliana Rosliana Siti Mulasih Sitti Aliyah Azzahra Suharmanto Suharmanto . Suhermanto Suhermanto Suhermanto Suhermanto Suhermanto Suhermanto Sukardi Sukardi Sukardi Sukardi Sutariyono Sutariyono Sutariyonossi Sutariyonossi Sutaryono Sutaryono Sutaryono Sutaryono Syaban Maulana Alfarisi Syafran Nurrahman Syarif Hidayatullah Tetty Nur Intan Rifia WICAKSONO, ADI Yet Heni Yanti Yohana Cesyika Ndaung Zulkifli Zainudidin