Article Per Year (5 Year)
p-Index From 2020 - 2025
2.538
P-Index
This Author published in this journals
All Journal ANDHARUPA urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal La Sociale Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Indonesia Sosial Teknologi eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi INJECT Interdisciplinary Journal of Communication
Sudradjat, Ratih Hasanah
Universitas Telkom, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : INJECT Interdisciplinary Journal of Communication

 1 
Parasocial Relationships as a Mediator of YouTube Vlog Credibility and Gen Z Travel Intentions Fauziyah , Ananda Nurul; Sudradjat, Ratih Hasanah
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4653

Abstract

This study examined the influence of message credibility in educational travel vlogs on Generation Z’s travel intention, with parasocial relationships as a mediating variable. Using a quantitative descriptive approach and SEM-PLS analysis, data were collected from 400 active viewers of the YouTube channel @leonardoedwin. The results showed that message credibility had a significant effect on travel intention (β = 0.783) and parasocial relationships (β = 0.186). Parasocial relationships also significantly influenced travel intention (β = 0.512) and partially mediated the effect of message credibility (β = 0.401). These findings supported the Two-Step Flow Communication Theory, where content creators act as opinion leaders who influence audience behavior through emotional connection. The study concluded that a combination of informational credibility and parasocial engagement played a crucial role in shaping persuasive communication, particularly in fostering travel intention among Gen Z audiences in the digital era.
Co-Authors Akiyat, Muhammad Hilmi Firdauzy Alamsyah, Puti Alifa Layynasha Audina , Dian Ziena Chairunisa, Dinda Fauziyah , Ananda Nurul Hakim, Sarah Muthia Ilhami, Hana Laksono, Lubna Maharani Dewi Alfiona Maria Bona Putri S Mindaini, Vera Mulathofah Nindia S, Salsabila Salma Putri Shalsa Bil Balqis Putri, Tasya Amalia Rahadian, Sadam Rahmi Lutfial Umi, Anisa Ramadhani, Rhania Shafa Rozaq, Miftahul Silalahi, Giofanny D Br Siti Mahdaria Titania, Intan Putri