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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Media Informatika Jurnal Ilmu Komunikasi Dan Media Jurnal Indonesia Sosial Sains Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Rohmah, Ainun Ni'Matu
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Pengaruh Konten Instagram @Makanansmr Terhadap Meningkatkan Brand Awareness Hidden Wings Firnanda, Febri; Boer, Kheyene Molekandella; Rohmah, Ainun Ni'Matu; Purwanti, Silviana
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.2467

Abstract

The purpose of this study was to analyze the effect of @Makanansmr Instagram content on increasing Hidden Wings brand awareness. This type of research is quantitative. The data collection techniques used in this research are library research and questionnaires. The population of this study are @makanansmr followers who watch hidden wings review content impressions. Determination of the sample in this study using the Lemeshow formula. The number of samples in this study were 100 respondents. The data analysis technique used is quantitative with the help of SPSS 24 software. The result of this study is that there is a significant relationship between the content posted on the @makanansmr Instagram account and Brand Awareness for the "hidden wings" brand. The research has carefully tested the validity and reliability of the measurement instruments, the results of which show that the instruments are reliable for measuring the variables under study.
Komunikasi Interpersonal Customer Service Lotte Grosir dalam Melayani Pelanggan di Kota Samarinda Sari, Pradela Salsabila; Rohmah, Ainun Ni'Matu
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.434

Abstract

Interpersonal communication plays an important role in a company, one of which is retail, the quality of good interpersonal communication needs to be mastered by customer service because it deals directly with customers, the quality of interpersonal communication is needed to create good service for customers. The purpose of this study was to determine the interpersonal communication process of Lotte Grosir's customer service in serving customers in Samarinda City. The research method used is a qualitative method. Data collection techniques include interviews, observation and documentation. The informants in this study consisted of 3 customer service people, 1 guard manager and 2 customers. The results of this study indicate that there are 6 elements found in the field, namely self-introduction and other individuals from customer service openness to customers and customer service digging into customer backgrounds to reduce uncertainty to customers. Knowing the situation can be seen from the way customer service listens to complaints experienced by customers before providing solutions. Creating and maintaining meaningful relationships is evident in customer service. Providing service to customers in a friendly and courteous manner, not hurting customer feelings, giving trust to customers. Persuasion is seen when customer service provides options for exchanging goods before a refund is made if there is a discrepancy with the customer. Relaxed interactions can be seen from the way customer service makes jokes to customers, but one customer service that lacks initiative tends to wait for customers who ask questions. Helping seen from customer service helps reduce cognitive and behavioral uncertainty in customers in making decisions if customers feel unsure about their choices.
Strategi Komunikasi Desa Kedang Murung Dalam Pengembangan Objek Wisata Tanjung Sarai Muhammad Ramadhani Julistia; Dwivayani, Kadek Dristiana; Rohmah, Ainun Ni'Matu; Kristian, Dony
Jurnal Media Informatika Vol. 6 No. 3 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i3.5903

Abstract

This thesis discusses communication strategies which are an approach used to convey information, persuade and remind consumers about a promotion either directly or through the media. The aim of this research is to find out the communication strategy of Kedang Murung Village in developing the Tanjung Sarai tourist attraction. The research method used is qualitative with a descriptive approach, and data is collected through interviews, observation and documentation. The informants involved the village head, BumDes chairman and visitors. The research results show that the communication strategy for developing the Tanjung Sarai Lake tourist attraction uses all of Hafied Cangara's theories, namely, the selection of communicators involves a lot of the role of Bumdes and young people. In determining the target, the focus is local tourists. Then, in preparing the message, the themes raised were the authenticity of nature, the beauty of the panorama and the richness of local culture. The choice of media used is social media such as Instagram, TikTok and Facebook.  
Strategi Pengurangan Ketidakpastian Pasangan Generasi Z Dalam Mempertahankan Hubungan Long Distance Relationship (LDR) (Studi Pada Mahasiswa Ilmu Komunikasi Tahun 2021 Universitas Mulawarman) Christina, Betty; Rohmah, Ainun Ni'Matu; Boer, Kheyene Molekandella
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2867

Abstract

Fenomena hubungan jarak jauh (LDR) semakin umum di kalangan pasangan Generasi Z, yang sering menghadapi tantangan dalam mempertahankan kepercayaan dan kedekatan emosional. Penelitian ini bertujuan untuk mengeksplorasi strategi pengurangan ketidakpastian yang digunakan oleh pasangan Generasi Z dalam mempertahankan hubungan LDR mereka. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan fenomenologi. Data dikumpulkan melalui wawancara mendalam dengan mahasiswa Ilmu Komunikasi Universitas Mulawarman yang sedang menjalani LDR. Informan dipilih menggunakan teknik purposive sampling, menghasilkan lima narasumber yang memberikan wawasan mendalam tentang pengalaman mereka. Hasil penelitian menunjukkan bahwa pasangan Generasi Z menerapkan tiga jenis strategi pengurangan ketidakpastian: strategi pasif, aktif, dan interaktif. Strategi pasif meliputi pengamatan perilaku pasangan melalui media sosial, sedangkan strategi aktif berkaitan dengan komunikasi langsung untuk mendapatkan klarifikasi. Strategi interaktif, yang paling efektif, melibatkan penggunaan video call untuk menjaga kedekatan emosional. Penelitian ini juga menemukan bahwa faktor-faktor seperti kepercayaan dan penggunaan teknologi berperan penting dalam mengurangi ketidakpastian dalam hubungan.
Interpretation of Message and Religious Fanaticism Among Generation Z Insani, Galang Nur; Rohmah, Ainun Ni'matu; Dwivayani, Kadek Dristiana; Nurliah , Nurliah
Jurnal Indonesia Sosial Sains Vol. 6 No. 3 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i3.1648

Abstract

Generation Z, as active users of social media, especially YouTube, has great potential in absorbing and interpreting religious messages. This study aims to analyze how students of the Mulawarman University Center for Islamic Studies interpret religious messages delivered through Ustadz Khalid Basalamah'. s YouTube channel, as well as their relationship with religious fanaticismA qualitative phenomenological approach is used to explore the meaning of messages based on the theorystimulus-organism-response (S-O-R) . Data were collected through in-depth interviews with selected informants using methodpurposive sampling, and supported by observation. The results showed that YouTube acts as the main media for informants to access complete religious studies. At the stimulus stage, individual beliefs and needs influence the meaning of the message. At the stageorganism , informants process messages according to their preferences and form responses that reflect their beliefs. The resulting responses vary from attitude change to fanaticism. Social media is proven to change individuals' religious views, ways of thinking and attitudes. However, a superficial understanding of messages can lead to fanaticism. This research emphasizes the importance of deep understanding in interpreting religious messages, in order to prevent negative impacts such as excessive fanaticism.
ANALISIS SEMIOTIKA PESAN MORAL PADA FILM TEMAN TAPI MENIKAH Alfatah, M. Revo; Rohmah, Ainun Ni'Matu; Sucipta, Johantan Alfando Wikandana; Dwivayani, Kadek Dristiana
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 2 (2024): Volume 7 No. 2 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i2.28411

Abstract

Penelitian ini berjudul “Analisis Semiotika Pesan Moral Pada Film Teman Tapi Menikah 2”. Tujuan dari penelitian ini adalah untuk menganalisis pesan moral yang terkandung dalam film “Teman Tapi Menikah 2”. Teori yang digunakan untuk menganalisis penelitian ini adalah Teori Komunikasi Massa, dan Analisis Semiotika oleh Charles Sanders Pierce yang terdiri atas makna representamen, objek, dan interpretant. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan analisi storyboard Subjek penelitian adalah film Teman Tapi Menikah 2 yang berdurasi 100 menit yang terdiri atas 108 scene dan 20 scene sebagai objek yang dianalisis. Hasil penelitian ini menemukan bahwa pada film Teman Tapi Menikah 2 terdapat banyak scene yang mengandung pesan moral. Beberapa pesan moral yang terdapat melalui scene- scene yang dianalisis antara lain berisi tentang; Pertama hubungan antara manusia dengan Tuhan adalah menjalankan perintah agama seperti memakai hijab. Kedua hubungan antara manusia dengan diri sendiri seperti kemandirian seorang ibu dan rasa rindu. Ketiga, hubungan antara manusia dengan manusia lain seperti persahabatan dan kasih sayang orang tua
STRATEGI KOMUNIKASI DINO RADIO 90.9 FM SAMARINDA DALAM MEMPERTAHANKAN MINAT PENDENGAR , Michael, Kwan; Rohmah, Ainun Ni'matu; Nurliah, Nurliah; Sucipta, Wikandana
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.30099

Abstract

Penelitian ini menginvestigasi strategi komunikasi Dino Radio 90.9 FM Samarinda dalam mempertahankan minat pendengar. Dilatarbelakangi oleh persaingan ketat di industri radio dan perubahan tren konsumen, penelitian ini bertujuan untuk memahami bagaimana stasiun radio mempertahankan relevansinya di tengah perubahan dinamis dalam preferensi pendengar. Metode penelitian kualitatif digunakan, melibatkan wawancara dengan manajer operasional dan kepala studio serta analisis dokumen internal. Hasil penelitian menunjukkan bahwa stasiun menggunakan survei tahunan dan interaksi media sosial untuk memahami preferensi pendengar. Tahap perencanaan melibatkan penetapan tujuan yang jelas, analisis persaingan, dan penyesuaian konten program. Dalam pelaksanaan program, stasiun menampilkan kreativitas melalui program spesial dan interaktif, sementara evaluasi rutin dilakukan untuk memantau efektivitas strategi. Laporan tertulis dibuat secara rutin dan digunakan sebagai dasar untuk pengambilan keputusan. Kesimpulan menegaskan komitmen stasiun untuk mempertahankan relevansinya melalui pendekatan yang inovatif, adaptif, dan berbasis pada pemahaman mendalam tentang pendengar. Saran termasuk meningkatkan interaksi dengan pendengar, mendiversifikasi konten, dan memperkuat analisis data.
Co-Authors , Michael, Kwan Alfatah, M. Revo Christina, Betty Dwivayani, Kadek Dristiana Firnanda, Febri Insani, Galang Nur Kheyene Molekandella Boer Kristian, Dony Muhammad Ramadhani Julistia Nurliah , Nurliah nurliah, nurliah Purwanti, Silviana Sari, Pradela Salsabila Sucipta, Johantan Alfando Wikandana Sucipta, Wikandana