Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Madani: Multidisciplinary Scientific Journal Jurnal Ekonomi dan Bisnis
Atika, Nanda Nurul
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Studi Kasus: Keberhasilan Platform E-Commerce Khusus Produk Digital Dan Konten Online Atika, Nanda Nurul; Nasution, Muhammad Irwan Padli
Surplus: Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Desember 2023
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v2i1.646

Abstract

Artikel ini menggunakan metodologi kualitatif dengan literatur review. Dalam penelitian ini, Teknik literatur digunakan untuk mengumpulkan data, dimana penulis mengumpulkan informasi keberhasilan e-commerce khusus produk digital dan konten online. e-commerce adalah kumpulan bentuk bisnis elektronik dan berfokus pada transaksi di Internet sebagai perantara pertukaran barang atau jasa antar bisnis. Berbagai platform e-commerce yang kini dikenal di Indonesia seperti Lazada, Tokopedia, Shopee, Bukalapak, Blibli. Lebih dari separuh ekonomi digital berasal dari e-commerce. Faktanya, (transaksi) diperkirakan mencapai Rp 600-700 triliun tahun ini, jual beli melalui e-commerce disebabkan beberapa faktor, salah satunya meningkatnya branded content dari influencer media sosial atau selebritis, yang berdampak terhadap kesuksesan e-commerce. bisnis Konten online yang mereka berikan menarik perhatian generasi milenial. terutama produk digital, (non-fisik) yang dibuat atau diproduksi dalam bentuk digital yang digunakan melalui perangkat elektronik. berupa : E-book, Konten Streaming (Netflix,spotify), dan Video Games.
Strategi Pemasaran Digital Dalam Meningkatkan Revenue E-Bisnis Live Streaming di Shopee Zahara, Nabila; Atika, Nanda Nurul; Pitaloka, Sekar Widyamada; Lubis, Syavina Nadhira; N, Nurbaiti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze whether the marketing strategy with the live streaming feature is effective for revenue at Shopee. This research uses descriptive qualitative research methods, which focus on collecting and analyzing data in words to understand the phenomenon being studied. Based on the results of research using the literature review method that has been carried out, it can be concluded that Shopee's digital marketing strategy, using the live streaming feature (Shopee Live), has a positive effect on increasing e-business revenue. With changes in consumer behavior shifting from traditional to online shopping, Shopee utilizes the Shopee Live feature to create direct interactions between sellers and buyers. This interaction introduces products in real-time and provides a more engaging shopping experience. Utilizing digital marketing allows Shopee to understand consumer preferences and tailor marketing content effectively. The research results show that this effective and responsive marketing strategy has succeeded in increasing purchasing decisions for potential consumers which can increase e-business revenue.
Co-Authors Lubis, Syavina Nadhira N, Nurbaiti Nasution, Muhammad Irwan Padli Pitaloka, Sekar Widyamada Zahara, Nabila