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All Journal International Journal of Community Service & Engagement Devotion: Journal Corner of Community Service E-Jurnal Manajemen Trisakti School of Management (TSM)
Purbasari, Niken
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Digital Marketing Media Development at Nutrihub Lampung Permana, Yoga; Realita, Reza; Ariani, Rizki Okti; Purbasari, Niken; Pujian S, Andreas; Bangun, Sanjaya; Fihartini, Yuniarti
Devotion: Journal Corner of Community Service Vol. 1 No. 3 (2023): February
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/devotion.v1i3.114

Abstract

This community service is related to digitizing transformation in co-working spaces where the output is in the form of a prototype landing page design for UMKM Nutrihub Lampung. Nutrihub Lampung is a co-working space that is a new concept of a place to work for independent workers. In this service activity, the stages of making landing pages, landing page designs, and the implementation process are explained. The service was carried out at Nutrihub Lampung by collecting data through observation and Focus Group Discussion. The data is processed through analysis, design, implementation and drawing conclusions. The results of this service are expected to increase interaction with the community on a wider scope and are expected to increase additional turnover for business owners. Easy access to flexible and dynamic work support facilities/facilities and semi-formal, communal, and collaborative work environments are the main attraction for co-working space users. The shift to technology-based jobs is increasing the demand for affordable, flexible and dynamic workplaces.
THE INFLUENCE OF WORK MOTIVATION, WORK ENVIRONMENT, AND COMPENSATION ON STAFF WORK ETHIC AT PT VOKSEL ELECTRIC TBK CILEUNGSI SAMUEL, ANDREAS; PURBASARI, NIKEN; WIDAYATI, NURTI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 3 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i3.2602

Abstract

The aim of this research is to determine what variables can influence work ethic. Some of the variables that will be studied are Work Motivation, Work Environment, and Compensation. To test the hypothesis, this research uses descriptive and causality techniques along with multiple regression. This research involved 81 employees of PT Voksel Electic Tbk Cileungsi at staff level. The data for this research comes from primary data distributed to employees via a Likert Scale questionnaire. Convenience sampling is used. The empirical results of the research show that the work ethic at PT Voksel Electic Tbk is influenced by work motivation, while the work environment and compensation have no effect on work ethic.
The ABCs of Entering Indonesian Market: An International Community Service Program for Thailand’s SMEs Ponziani, Regi Muzio; Danibrata, Aulia; Deitiana, Tita; Susanto, Yulius Kurnia; Firnanti, Friska; Purbasari, Niken; Prasetio, Arton Briyan
International Journal of Community Service & Engagement Vol. 6 No. 2 (2025): International Journal of Community Service & Engagemen
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v6i2.2767

Abstract

This community service initiative, conducted on October 17, 2024, at Thailand’s East Park Incubator, aimed to equip Thai SMEs (Small and Medium-Sized Enterprises) with strategies to enter the Indonesian market by addressing digitalization, cultural alignment, and regulatory compliance. Engaging 30 Thai SMEs, the program emphasized leveraging Indonesia’s digital ecosystem including platforms like Tokopedia, Shopee, Instagram, and TikTok to reach its young and huge population of over 212 million internet users, while highlighting demographic advantages such as a young workforce, halal product demand, and strategic geographic positioning. Key discussions covered cultural nuances like relationship-building practices, collective decision-making, and business etiquette to foster trust, alongside regulatory frameworks such as PT PMA requirements and tax policies. Participants demonstrated strong interest in Indonesia’s market potential, with plans or strategies to adopt localized digital marketing, partner with Indonesian businesses, and utilize e-commerce logistics. The initiative underscores the importance of academic-industry collaboration in facilitating cross-border SMEs expansion, fostering economic growth, and enhancing Thailand-Indonesia knowledge exchange through tailored market entry strategies.
Co-Authors Ariani, Rizki Okti Bangun, Sanjaya DANIBRATA, AULIA FIRNANTI, FRISKA Permana, Yoga Prasetio, Arton Briyan Pujian S, Andreas Realita, Reza Regi Muzio Ponziani SAMUEL, ANDREAS Tita Deitiana, Tita WIDAYATI, NURTI Yulius Kurnia Susanto Yuniarti Fihartini