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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Pengabdian Masyarakat AbdiMas
Azmi, Bela Fataya
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Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Strategi Branding bagi Pelaku UMKM Taman Toga Ngupoyo Sehat Sekarningrum, Anggun Anindya; Lokita, Raden Arditya Mutwara; Azmi, Bela Fataya; Mulyatun, Sri; Vinanda, Rufki Ade; Santoso, Joko Dwi
Jurnal Pengabdian Masyarakat AbdiMas Vol 10, No 05 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v10i05.7826

Abstract

Taman Toga Ngupoyo Sehat yang terletak Padukuhan Ngelosari, Piyungan sudah sejak lima tahun yang lalu mengembangkan budidaya tanaman sehat. Tempat budidaya sekaligus dipoles menjadi tempat nongkrong sembari menikmati minuman khas Taman Toga yakni jamu herbal yang diolah secara alami. Produk atau luaran yang dihasilkan tidak dapat dipandang sebelah mata. Padukuhan yang berperan produsen sekaligus pengelola masih terdapat kekurangan Sumber Daya Manusia (SDM) yang sesuai. Produk UMKM ini berupa taman, tanaman obat dan jamu herbal yang masih belum dikenal secara luas. Program pelatihan dilaksanakan untuk meningkatkan kualitas dan mutu SDM anggota UMKM Taman Toga guna meningkatkan pemasaran baik kunjungan dan penjualan produk jamu alaminya. Dalam kegiatan pengabdian Masyarakat ini, para pengurus dan juga pengelola diberikan seminar dan sosialisasi terkait pentingnya branding. Materi yang disampaikan terkait cara membangun brand yang tepat untuk UMKM sehingga diharapkan mampu menjadi jembatan atau menunjang peningkatan mutu dan kualitas SDM di Taman Toga. Tujuan pelatihan ini nantinya terdapat peningkatan kunjungan dan penjualan terkait produk dapat tercapai. Kata Kunci: branding, brand, UMKM, digital marketing, strategi.
Communication Audit as a Barometer for the Effectiveness of Indonesian Tourism Information Dissemination Astari, Devi Wening; Azmi, Bela Fataya
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1072

Abstract

The dissemination of information or publications with clear messaging and appropriate media selection is crucial. This research evaluates the dissemination of information or publications and the choice of communication media by the Ministry of Tourism and Creative Economy through their Instagram account @kemenparekraf.id, to ascertain its accessibility and comprehensibility across all sectors of society. To address this issue, the researcher employed the evaluative audit method using content analysis and readability study design. The selected audit method was Taylor's cloze test procedure.  Data collection involved distributing questionnaires based on the selected publication texts or captions related to the “Bangga Berwisata di Indonesia” (BBWI) with the hashtag #DiIndonesiaAja. Research respondents included both followers and non-followers of @kemenparekraf.id on Instagram, selected through accidental sampling technique, amounting to a sample size of 100 respondents. This study found that the average readability score for the first caption was 35%, indicating the text was difficult to understand, while the second caption scored 50%, indicating moderate to understand. These findings suggest that readability levels remain low and need improvement. Efforts are necessary from the communication bureau or content creators to prioritize audience diversity, choose language that is easily understandable by all societal segments, add content aligned with the promoted programs, enhance creativity in content posts, and begin fostering two-way communication to their audience.
Co-Authors Devi Wening Astari JOKO DWI SANTOSO Lokita, Raden Arditya Mutwara Mulyatun, Sri Sekarningrum, Anggun Anindya Vinanda, Rufki Ade