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All Journal RETORIKA: Jurnal Ilmu Bahasa International Journal of Systemic Functional Linguistics Suluh Pendidikan: Jurnal Ilmu-ilmu Pendidikan Wacana Saraswati Majalah Ilmiah Tentang Bahasa Sastra Dan Pembelajarannya
Ngurah Artha Yoga Pratama
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Humanities Education Languange, Linguistic, Communication & Media

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Language Style Used in Commercial Advertisement Text on Social Media Kadek Ayu Kartika Septiana; Ngurah Artha Yoga Pratama; Ni Putu Ayu Kartika Sari Dewi
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 3 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.9.3.8592.242-251

Abstract

The aims of the research are describing the language style found in commercial advertisements text on social media based on the word choice, the sentence structure, and the implicit meaning. The data in this research are 15 commercial advertisements which are divided into three categories those are food, beverage, and cosmetic advertisements, and were taken from social media such as Instagram, Facebook, and YouTube. The methods and techniques used in collecting the data are the observation method followed by Simak Bebas Libat Cakap (SBLC) technique (Uninvolved Conversation Observation Technique) and the note-taking technique. In analyzing the data, padan ortografis method (orthography corresponding method) is used and supported by dasar pilah unsur penentu technique (determinant-sorting technique). In presenting the results, informal methods are used. The result of the research shows that there are 14 language styles found in 15 commercial advertisements on social media. Based on the word choice, all of the advertisements used an informal style. Based on the sentence structure, the advertisements used a repetition style. Based on the implicit meaning, the advertisements used rhetorical style included alliteration, asyndeton, ellipsis, pleonasm and tautology, rhetorical question, epanorthosis, and hyperbole and the figurative style included simile, personification, epithetic, synecdoche, and antonomasia.
Multimodal Analysis on Sarimi Ads Ni Putu Meira Purnama Yanti; Ngurah Artha Yoga Pratama
International Journal of Systemic Functional Linguistics Vol. 5 No. 2 (2022)
Publisher : Warmadewa University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/ijsfl.5.2.4150.72-75

Abstract

This research aims to find out multimodal semiotics in Sarimi advertisement. The data were taken from Sarimi ads which published on YouTube. The data then were collected through watching, taking screenshot of visual object, and note-taking techniques. The theory used to analyze the data was multimodal semiotics proposed by Ansety & Bull (2010). Based on the analysis, it was found that Sarimi ads has multimodal semiotics, namely linguistic, visual, spatial, audio, and gestural. Linguistic mode is in the form of declarative sentence. Visual mode comes from two packs of Sarimi noodle. Spatial mode can be seen from the position of Sarimi noodle in front of the advertising characters. Audio mode is from the singing of the advertising characters. Meanwhile, gestural mode refers to the movement of advertising characters while carrying bowl of Sarimi noodle and their expression who enjoy to eat Sarimi noodle.
CODE SWITCHING BETWEEN ENGLISH AND JAPANESE IN SONG LYRICS OF THE ALBUM “AMBITION” BY ONE OK ROCK Kadek Ayu Kartika Septiana; Ni Putu Ayu Kartika Sari Dewi; Ngurah Artha Yoga Pratama; I Wayan Mawa; I Made Suamba; Kadek Agung Sanjaya
Suluh Pendidikan : Jurnal Ilmu-Ilmu Pendidikan Vol 22 No 2 (2024): SULUH PENDIDIDKAN: Jurnal Ilmu-Ilmu Pendidikan
Publisher : IKIP SARASWATI TABANAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46444/suluh-pendidikan.v22i2.745

Abstract

This study aims to analyse the use of code-switching in the song lyrics from the album Ambition bythe Japanese band One Ok Rock. Adopting a qualitative research method, this study describes andinterprets the data comprehensively. Sociolinguistics serves as the theoretical framework to investigatethe meanings, types, and functions of code-switching present in the lyrics. The analysis identifiesthree types of code-switching in the album: tag-switching, intra-sentential switching, and intersentential switching. Furthermore, four functions of code-switching are observed: expressive, phatic,metalinguistic, and poetic functions. The findings reveal a total of 34 occurrences of code-switching,consisting of 18 instances categorized by type and 16 instances by function. These results contributeto a deeper understanding of the linguistic strategies employed in the album and their sociolinguisticimplications.
INTERTEKSTUALITAS PANDANGAN FEODALISME TIRTO ADHI SOERJO DAN MINKE DALAM NOVEL BUMI MANUSIA Wiratama, I Wayan Agus; Gita Wiastra; Ngurah Artha Yoga Pratama
Wacana : Majalah Ilmiah Tentang Bahasa, Sastra Dan Pembelajarannya Vol. 24 No. 2 (2024): Wacana: Majalah Ilmiah Tentang Bahasa, Sastra dan Pembelajarannya
Publisher : FAKULTAS PENDIDIKAN BAHASA DAN SENI IKIP SARASWATI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mendeskripsikan hubungan pandangan Feodalisme antara Tirto Adhi Soerjo dan tokoh Minke dalam novel Bumi Manusia. Penelitian ini dilaksanakan dengan pendekatan deskriptif kualitatif. Sumber data dalam penelitian ini merupakan novel Bumi Manusia karya Pramoedya Ananta Toer dan buku berjudul Tirto Adhi Soerjo Bapak Pers Indonesia (2012) yang ditulis M Rodhi As’ad. Instrumen pengambilan data adalah tabel berupa kartu data dan tabel analisis data. Data dianalisis secara deskriptif kualitatif dengan penarikan simpulan secara induktif. Teori yang digunakan untuk memecahkan masalah penelitian adalah intertekstualitas.Minke menolak feodalisme karena ia memandang feodalisme sebagai suatu tindakan yang membuat manusia kehilangan martabatnya. Minke adalah tokoh yang menentang kolonialisme. Sementara itu, Tirto Adhi Soerjo dengan terang menentang feodalisme melalui surat kabar yang ia kelola sendiri.
Co-Authors Gita Wiastra I Made Suamba I Wayan Mawa Kadek Agung Sanjaya Kadek Ayu Kartika Septiana Ni Putu Ayu Kartika Sari Dewi Ni Putu Meira Purnama Yanti Wiratama, I Wayan Agus