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All Journal Decision: Jurnal Administrasi Publik ProBisnis : Jurnal Manajemen Journal of Management
Saiyed, Rahma
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Management

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Motivation And Job Satisfaction In Employees Krishernawan, Indra; Yudiani, Ema; Saiyed, Rahma; Manda, Darmawati; Yanto Rukmana, Arief
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Important components of the industrial workplace include work motivation, job satisfaction, interpersonal relationships, and non-financial rewards. The purpose of this study is to look into how various motivational factors affect leaders' and employees' communication and cooperation, as well as how non-financial incentives and interpersonal relationships affect workers' job satisfaction and work motivation in the electronics manufacturing sector. Purposive sampling was used in the study to select 91 respondents who worked for Indonesian companies that manufactured electronics. Structural Equation Modelling (SEM) was used to analyse the data that was gathered, and the SmartPLS 3.0 analysis tool was helpful in this process. The findings indicate that employee work motivation is significantly impacted by non-financial incentives. In other words, offering non-monetary rewards by top business executives raises worker motivation. The study's results also demonstrate that interpersonal relationships have no appreciable impact on workers' motivation for their jobs. This indicates that employees' levels of motivation at work are not directly influenced by the interpersonal relationships that exist between them and their bosses. Additionally, the study discovered that employee job satisfaction is significantly impacted by work motivation.
Increasing MSME Sales With Social Media Marketing Saiyed, Rahma; Nia Suryani, Ade; Nindya Putri, Andiena
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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The purpose of this study is to better understand MSME Alunicorn's Instagram-based digital marketing approach for increasing sales of its headscarf goods. The study was carried out qualitatively, with a case study design. Data collection methods include interviews, observations, and documentation. The study participants were Alunicorn MSME owners and marketing personnel. The study's findings suggest that Alunicorn has utilized digital marketing methods such as content optimization, promotions, and digital consumer services. However, the approach in place is still not optimal in terms of SEO optimization, content variety, promotional frequency, and consumer review management. Alunicorn's digital marketing approach is still limited in terms of human resources and finance. As a result, Alunicorn is encouraged to enhance human resource capacity, digital marketing skills, implement the latest technology, and analyze consumer data in order to optimize its strategy and boost product sales in a sustainable manner.
Co-Authors Arief Yanto Rukmana Edy Firmansyah Ema Yudiani, Ema Hasan, Hanif Krishernawan, Indra Lamsir, Seno Manda, Darmawati Nia Suryani, Ade Nindya Putri, Andiena