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All Journal Educenter: Jurnal Ilmiah Pendidikan Journal of Artificial Intelligence and Digital Business EDUCENTER JURNAL PENDIDIKAN
Ramdhani, Rommy Mochamad
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions

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Service creativity, service excellence, and digital marketing on repeat purchase behavior mediated by customer satisfaction: Educational insights from wellness yoga programs Ramdhani, Rommy Mochamad; Usman, Bahtiar; Yaputra, Hermanto; Rosadi , Barkah
Educenter : Jurnal Ilmiah Pendidikan Vol. 3 No. 2 (2024): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v3i2.1256

Abstract

This study explores the influence of service creativity, service excellence, and digital marketing on repeat purchase behavior, with a focus on the educational aspects of wellness yoga programs. Conducted across various regions including Bandung, Klaten, Mojokerto, and Ubud, with a sample of 200 respondents, the research employed AMOS 24 for data analysis. The findings reveal that service excellence, digital marketing strategies, customer satisfaction, and brand image significantly affect repeat purchase behavior. Notably, brand image has a strong influence, potentially fostering customer loyalty and repeat purchases. The study highlights the importance of understanding the educational needs of yoga practitioners, suggesting that yoga studio managers should directly engage with practitioners to tailor services to their specific learning needs. This research contributes to the educational field by offering insights into how service-dominant logic can enhance the learning experience within wellness yoga programs. It underscores the necessity for yoga programs to prioritize service quality, thereby enhancing the educational value and overall effectiveness of yoga health tourism.
Service creativity, service excellence, and digital marketing on repeat purchase behavior mediated by customer satisfaction: Educational insights from wellness yoga programs Ramdhani, Rommy Mochamad; Usman, Bahtiar; Yaputra, Hermanto; Rosadi , Barkah
Educenter : Jurnal Ilmiah Pendidikan Vol. 3 No. 2 (2024): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v3i2.1256

Abstract

This study explores the influence of service creativity, service excellence, and digital marketing on repeat purchase behavior, with a focus on the educational aspects of wellness yoga programs. Conducted across various regions including Bandung, Klaten, Mojokerto, and Ubud, with a sample of 200 respondents, the research employed AMOS 24 for data analysis. The findings reveal that service excellence, digital marketing strategies, customer satisfaction, and brand image significantly affect repeat purchase behavior. Notably, brand image has a strong influence, potentially fostering customer loyalty and repeat purchases. The study highlights the importance of understanding the educational needs of yoga practitioners, suggesting that yoga studio managers should directly engage with practitioners to tailor services to their specific learning needs. This research contributes to the educational field by offering insights into how service-dominant logic can enhance the learning experience within wellness yoga programs. It underscores the necessity for yoga programs to prioritize service quality, thereby enhancing the educational value and overall effectiveness of yoga health tourism.
Service creativity, service excellence, and digital marketing on repeat purchase behavior mediated by customer satisfaction: Educational insights from wellness yoga programs Ramdhani, Rommy Mochamad; Usman, Bahtiar; Yaputra, Hermanto; Rosadi , Barkah
Educenter : Jurnal Ilmiah Pendidikan Vol. 3 No. 2 (2024): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v3i2.1256

Abstract

This study explores the influence of service creativity, service excellence, and digital marketing on repeat purchase behavior, with a focus on the educational aspects of wellness yoga programs. Conducted across various regions including Bandung, Klaten, Mojokerto, and Ubud, with a sample of 200 respondents, the research employed AMOS 24 for data analysis. The findings reveal that service excellence, digital marketing strategies, customer satisfaction, and brand image significantly affect repeat purchase behavior. Notably, brand image has a strong influence, potentially fostering customer loyalty and repeat purchases. The study highlights the importance of understanding the educational needs of yoga practitioners, suggesting that yoga studio managers should directly engage with practitioners to tailor services to their specific learning needs. This research contributes to the educational field by offering insights into how service-dominant logic can enhance the learning experience within wellness yoga programs. It underscores the necessity for yoga programs to prioritize service quality, thereby enhancing the educational value and overall effectiveness of yoga health tourism.
Service creativity, service excellence, and digital marketing on repeat purchase behavior mediated by customer satisfaction: Educational insights from wellness yoga programs Ramdhani, Rommy Mochamad; Usman, Bahtiar; Yaputra, Hermanto; Rosadi , Barkah
Educenter : Jurnal Ilmiah Pendidikan Vol. 3 No. 2 (2024): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v3i2.1256

Abstract

This study explores the influence of service creativity, service excellence, and digital marketing on repeat purchase behavior, with a focus on the educational aspects of wellness yoga programs. Conducted across various regions including Bandung, Klaten, Mojokerto, and Ubud, with a sample of 200 respondents, the research employed AMOS 24 for data analysis. The findings reveal that service excellence, digital marketing strategies, customer satisfaction, and brand image significantly affect repeat purchase behavior. Notably, brand image has a strong influence, potentially fostering customer loyalty and repeat purchases. The study highlights the importance of understanding the educational needs of yoga practitioners, suggesting that yoga studio managers should directly engage with practitioners to tailor services to their specific learning needs. This research contributes to the educational field by offering insights into how service-dominant logic can enhance the learning experience within wellness yoga programs. It underscores the necessity for yoga programs to prioritize service quality, thereby enhancing the educational value and overall effectiveness of yoga health tourism.
Pengaruh Digital Literacy Competence, Learning Agility, dan Social Capital terhadap Early Career Readiness dengan Peran Mediasi Personal Brand Strength Ramdhani, Rommy Mochamad; Wijaya, Dwi Nova; Sa’diyah, Dewi Fitrotus; Mulyana, Aam Rachmat
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4295

Abstract

Penelitian ini bertujuan menganalisis pengaruh Digital Literacy Competence (X1), Learning Agility (X2), dan Social Capital (X3) terhadap Early Career Readiness (Y), dengan menguji peran mediasi dari Personal Brand Strength (Z). Kesiapan karier di era digital menuntut lebih dari sekadar keterampilan teknis, melainkan kemampuan adaptif dan identitas profesional yang kuat. Menggunakan pendekatan kuantitatif dengan analisis jalur (path analysis) melalui JAMOVI, penelitian ini melibatkan 137 mahasiswa yang dipilih secara purposive. Model struktural menunjukkan kesesuaian sempurna (perfect fit), menjelaskan 40.4% varians Z dan 58.2% varians Y. Hasil utama menemukan bahwa Learning Agility (β= 0.4369, p < 0.001) adalah prediktor paling kuat dan signifikan terhadap Personal Brand Strength (Z), diikuti oleh Social Capital (β = 0.1718, p = 0.047). Digital Literacy Competence (X1) tidak signifikan, karena dianggap telah menjadi hygiene factor yang merata di kalangan digital native. Pada jalur menuju Early Career Readiness (Y), Personal Brand Strength (Z) merupakan prediktor paling dominan (β = 0.3881, p < 0.001), bersama dengan Social Capital (β = 0.3159, p < 0.001). Personal Brand Strength terbukti memediasi secara penuh pengaruh X2 dan secara parsial pengaruh X3 terhadap Y. Kesimpulan menegaskan bahwa Early Career Readiness lebih ditentukan oleh kemampuan adaptif, jejaring sosial, dan kekuatan identitas profesional. Institusi pendidikan perlu mereorientasi program pengembangan karier untuk memperkuat Z, X2, dan pembangunan jejaring X3.
Peran Keadilan Organisasi terhadap Motivasi Kerja melalui Kepuasan Kerja di Pesantren Mambaul Ma’arif Denanyar Jombang: Peran Keadilan Organisasi terhadap Motivasi Kerja melalui Kepuasan Kerja di Pesantren Mambaul Ma’arif Denanyar Jombang Sa’diyah, Dewi Fitrotus; Wijaya, Dwi Nova; Ramdhani, Rommy Mochamad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4354

Abstract

Keadilan organisasi merupakan salah satu faktor kunci dalam membentuk sikap, persepsi, dan perilaku kerja sumber daya manusia, khususnya pada lembaga pendidikan berbasis pesantren yang memiliki karakteristik nilai, budaya, dan sistem pengelolaan yang khas. Penelitian ini bertujuan untuk menganalisis pengaruh keadilan organisasi terhadap motivasi kerja dengan kepuasan kerja sebagai variabel mediasi pada Pesantren Mambaul Ma’arif Denanyar Jombang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian meliputi seluruh tenaga pendidik dan tenaga kependidikan yang aktif di lingkungan pesantren. Penentuan jumlah sampel dilakukan menggunakan rumus Slovin dengan tingkat kesalahan sebesar 5%. Data dikumpulkan melalui penyebaran kuesioner tertutup yang disusun menggunakan skala Likert lima poin. Teknik analisis data yang digunakan adalah Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) untuk menguji hubungan langsung maupun tidak langsung antarvariabel penelitian. Hasil analisis menunjukkan bahwa keadilan organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja serta motivasi kerja. Selain itu, kepuasan kerja juga terbukti berpengaruh positif dan signifikan terhadap motivasi kerja. Pengujian efek mediasi menunjukkan bahwa kepuasan kerja berperan sebagai variabel mediasi yang signifikan dalam hubungan antara keadilan organisasi dan motivasi kerja. Temuan penelitian ini menegaskan bahwa penerapan prinsip keadilan organisasi yang konsisten dan transparan mampu meningkatkan kepuasan kerja, yang pada akhirnya berdampak pada meningkatnya motivasi kerja sumber daya manusia di lingkungan pesantren. Penelitian ini diharapkan dapat menjadi rujukan bagi pengelola pesantren dalam merumuskan kebijakan pengelolaan sumber daya manusia yang lebih adil dan berkelanjutan.
Co-Authors Bahtiar Usman, Bahtiar Hermanto Yaputra Mulyana, Aam Rachmat Rosadi , Barkah Sa’diyah, Dewi Fitrotus wijaya, dwi nova