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All Journal Toba: Journal of Tourism, Hospitality, and Destination Journal of Innovation Research and Knowledge Media Bina Ilmiah
Saroh Fitriani
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Nyarik Kopi di Tabanan Bali: Estetika, Otentisitas, dan Digital Engagement sebagai Daya Tarik Wisata Modern Randhi Nanang Darmawan; Saroh Fitriani
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.4531

Abstract

This study examines the phenomenon of Nyarik Kopi as a culinary tourism attraction that serves as a modern tourism destination rooted in local aesthetics and authenticity in Tabanan, Bali. By combining the natural beauty of rural landscapes—rice fields, mountains, and clear irrigation streams—with an innovative business concept using modified classic motorcycles, Nyarik Kopi offers a unique and authentic tourism experience. This research employs a descriptive qualitative method through field studies, in-depth interviews, and social media analysis to identify its strengths, the role of digital engagement, and operational challenges. The findings indicate that local aesthetics and authenticity are the main attractions, while the innovative business concept strengthens the brand identity and enhances competitiveness. Digital engagement, particularly through Instagram, plays a crucial role in promotion, building digital communities, and expanding market reach. Meanwhile, operational challenges, such as dependency on weather conditions and logistical limitations, can be addressed through adaptive strategies, including operational flexibility and a pre-order system. This study concludes that the synergy between local aesthetics, business innovation, digital technology, and operational management can serve as a model for sustainable creative tourism development. These findings contribute to the modern tourism literature and provide strategic insights for similar ventures in experience-based tourism.
STRATEGI PENGEMBANGAN WELLNESS TOURISM MELALUI PEMBERDAYAAN UMKM DI DESA WISATA HIJAU BILEBANTE Saroh Fitriani; Francisca Titing Koerniawaty; Firman Sinaga
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8176

Abstract

Dalam upaya pemulihan sektor pariwisata pasca-pandemi COVID-19, pemerintah fokus mengembangkan wellness tourism dari tingkat lokal hingga nasional, menekankan pentingnya integrasi nilai-nilai lokal dalam konsep pariwisata. Desa Wisata Hijau Bilebante, menjadi fokus penelitian ini untuk mengidentifikasi potensi dominan dalam mendukung wellness tourism sebagai respons terhadap penurunan kunjungan wisatawan akibat pandemi. Penelitian ini mendeskripsikan potensi wellness tourism yang dapat dikembangkan serta menentukan program pengembangan di Desa Wisata Hijau Bilebante. Penelitian ini merupakan kualitatif deskriptif yang menggunakan analisis Matrik IFE dengan menganalisis faktor internal dan eksternal, mengidentifikasi strengths, weaknesses, opportunities, dan threats di Desa Wisata Hijau Bilebante. Data dikumpulkan melalui observasi lapangan, wawancara, kuesioner, dan dokumentasi. Dari hasil analisis Matriks IE, menunjukkan bahwa pengembangan wellness tourism di Desa Wisata Hijau Bilebante berada pada sel satu (I) yang dapat dilihat pertemuan antara total nilai lingkungan internal sebesar 3.08 dan total nilai lingkungan eksternal sebesar 3.01. Hasil penelitian menunjukkan keberhasilan pengembangan bergantung pada pengelolaan SDM dan SDA, kebon herbal, sentra UMKM, serta pemanfaatan warisan pengobatan tradisional, diperkuat dengan terapis berpengalaman dan fasilitas spa alam. Strategi yang dirumuskan mencakup pengembangan paket wisata wellness secara holistik dengan memaksimalkan SDM dan SDA melalui media sosial, kerja sama antar lembaga, dan pemberdayaan UMKM lokal. Strategi ini fokus pada pengembangan wellness tourism di Desa Wisata Bilebante meliputi: (1) pengembangan pasar; (2) penetrasi pasar; (3) pengembangan produk
THE PHENOMENON OF CODE-SWITCHING AS PRACTICED AMONG CHEFS Satria Rusdy Wijaya; Saroh Fitriani
Media Bina Ilmiah Vol. 18 No. 9: April 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i9.781

Abstract

This paper aims to investigate whether language use can account for the differences in code-switching within the article-noun phrase in children exposed to English and German, French and Russian, and English and Polish. It investigates two aspects of language use: equivalence and segmentation. Four children’s speech is derived from corpora of naturalistic interactions recorded between the ages of two and three and used as a source of the children’s article-noun phrases. We demonstrate that children’s CS cannot be fully explained by structural equivalence in each two languages: there is CS in French-Russian although French does, and Russian does not, use articles. We also demonstrate that language pairs which use higher numbers of articles types, and therefore have more segmented article-noun phrases, are also more open to switching. Lastly, we show that longitudinal use of monolingual articles-noun phrases corresponds with the trends in the use of bilingual article-noun phrases. The German-English child only starts to mix English articles once they become more established in monolingual combinations while the French-Russian child ceases to mix French proto-articles with Russian nouns once target articles enter frequent use. These findings are discussed in the context of other studies which report code-switching across different language pairs
Co-Authors Firman Sinaga Koerniawaty, Francisca Titing Randhi Nanang Darmawan Satria Rusdy Wijaya