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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Tensile : Jurnal Pengabdian Kepada Masyarakat TRIDAYA: Jurnal Pengabdian Kepada Masyarakat
A.Asrorudin
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Humanities Economics, Econometrics & Finance Education Energy Engineering Social Sciences Transportation Other

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STRATEGI PENGEMBANGAN BISNIS PRODUK MELALUI PROMOSI MEDIA SOSIAL PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI PONDOK PESANTREN PENDAWA Sujadi, Didi; Nofryanti; A.Asrorudin
Tensile : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2024): Maret 2024
Publisher : Teknik Mesin ,Universitas Pamulang Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service aims to find out how to use social media and analyze and contribute ideas regarding product business development strategies through social media promotion in micro, small and medium enterprises (MSMEs). Through this community service, business owners can further develop and increase the visibility of their company in the community through effective social media promotions, resulting in maximizing sales or profits. As a result, business owners immediately opened and marketed their companies through e-commerce or online stores and created interesting content on social media. And business people can also expand the range of goods offered by offering a variety of menu choices in the hope of arousing customers' interest in making purchases. Finally, business owners maximize and continue to innovate in their business by expanding their marketing reach and offering wider products and services. Keywords : Business strategy, and promotion.
Analisis Faktor – Faktor Yang Mempengaruhi Perilaku Konsumen Dan Marketing Mix Terhadap Keputusan Pembelian Sujadi, Didi; Yazid, Abu; A.Asrorudin
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 5 No. 1 (2025): Artikel Riset Maret 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v5i1.5860

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi perilaku konsumen dan marketing mix terhadap keputusan pembelian di wisata kuliner pasar lama kota tangerang. Dan penelitian ini menggunakan pendekatan kuantitatif. Sumber data dalam penelitian ini yaitu menggunakan data primer yang diperoleh dari penyebaran kuesioner. Teknik analisis data yang digunakan yaitu analisis regresi linear berganda dengan metode yang digunakan dalam penelitian ini adalah convenience sampling yaitu pengambilan sampel secara acak siapa saja yang secara kebetulan/insidental bertemu dengan peneliti. Penentuan sampel dalam penelitian adalah 105 responden. Metode analisis data yang digunakan dalam penelitian ini menggunakan aplikasi SPSS dengan melakukan uji validitas, uji reliabilitas, uji normalitas data, uji asumsi klasik dan uji hipotesis. Hasil penelitian yang telah dilakukan menunjukkan bahwa variabel budaya, sosial, pribadi, dan distribusi secara parsial berpengaruh signifikan terhadap keputusan pembelian. Dan variabel psikologi, produk, harga, dan promosi secara parsial tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan secara simultan faktor budaya, sosial, pribadi, psikologi, produk, harga, promosi dan distribusi berpengaruh signifikan terhadap keputusan pembelian produk usaha mikro, kecil dan menengah di wisata kuliner pasar lama kota tangerang. Kata Kunci: Perilaku konsumen, Marketing mix dan keputusan pembelian
PENINGKATAN LITERASI STRATEGI PEMASARAN DI ERA DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH Didi Sujadi; A.Asrorudin; Maman Darmansyah
TRIDAYA: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): TRIDAYA
Publisher : Prodi Akuntansi, Universitas Pamulang Kampus Serang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/tridaya.v2i1.47363

Abstract

This community service aims to improve marketing strategy literacy in the digital era for micro, small and medium enterprises at the Pendawa Islamic Boarding School. Bogor This is due to the increasingly competitive business world today. Based on this, in order to win the competition in the market in meeting the needs of the community for a similar product, every business actor must have a competitive advantage and have the right marketing strategy. The method used is qualitative descriptive to create systematic, factual and accurate descriptions and descriptions of the facts and relationships between phenomena. The results of this community service are expected that micro, small and medium business actors will be able to understand the internal and external factors of their business in analyzing the market, and the right marketing strategy so as to increase the company's profitability. And through a digital marketing strategy that is right on target in segmentation, it can influence the sales of MSME products and be able to attract customer interest in making purchasing decisions.
Co-Authors Abu Yazid, Abu Didi Sujadi Maman Darmansyah Nofryanti Sujadi, Didi