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All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Inovator : Jurnal Manajemen Journal of Economics, Business, Management, Accounting And Social Sciences
Ramadhan, Rizqa Nuzul
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS MINAT PEMBELIAN PIZZA HUT DI ERA NEW NORMAL: TINJAUAN TERHADAP CITRA MEREK, PROMOSI, DAN DISKON HARGA DI KALANGAN KONSUMEN KOTA GROBOGAN Ramadhan, Rizqa Nuzul
JOURNAL OF ECONOMICS, BUSINESS, MANAGEMENT, ACCOUNTING AND SOCIAL SCIENCES Vol. 2 No. 3 (2024): MARCH 2024
Publisher : PUTRA JAWA PUBLISHER

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Abstract

This study aims to determine whether Perceptions of Brand Image, Promotion and Price Discount have an effect on Interest in Buying Pizza Hut in the Era New Normal. The sample of this study using simple random sampling was used for sample collection techniques with a total sample of 100 respondents. This type of research is quantitative. The data used are primary data and secondary data. Data collection techniques are observation, questionnaires, and literature study. The data analysis technique used multiple linear regression, F test, t test, R2. The results of the F test prove the Perceptions of Brand Image, Promotion and Price Discount simultaneously affects the inters  in buying Pizza Hut  in the new normal era, where the Fcount value is 19,911, the terms of the F test are Fcount > FtabIe (19,911>2,70) with a significant value (0,000<0,05) then from these results Ho is rejected and Ha is accepted, meaning that there is a simultaneous  influence between Brand Image, Promotion and Price Discount for Interest in Buying Pizza Hut in Grobogan City.
Analysis of the Implementation of Islamic Values and Islamic Marketing Mix Case Study at Lor Internasional Hotel Syariah Solo Kurniawan, Dhika Amalia; Ramadhan, Rizqa Nuzul; Zarkasy, Muhammad Ridlo
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17656

Abstract

This study aims to determine whether Lor Internasional sharia hotel solo applies Islamic values and Islamic marketing mix. The application of Islamic values and the Islamic marketing mix is starting to be widely applied by Muslim business people, because Muslims are starting to realize the importance of sharia-based hotels to avoid unwanted things such as murder, drugs, illicit transactions and adultery. The approach in this research uses descriptive qualitative, data collection by observation in Islamic hotels in Solo, and conducts interviews with employees, consumers, and documentation. The results showed that Lor internation- al hotel syariah solo has implemented Islamic values in the form of tauhid values, khilafah, worship, and ihsan that have been implemented. And has fulfilled the Islamic marketing mix which includes products, prices, promotions, places, people, processes and physical evidence that have been implemented, but it has not fulfilled the requirements for the application of the Islamic marketing mix at Islamic prices (prices) and Islamic promotions (promotions), because of the application of Islamic prices in Islamic hotels in Solo there are still prices that are not transparent and the implementation of Islamic promotions at Islamic hotels in Solo is still misleading. Therefore, Lor international hotel sharia solo must maintain the Islamic values that have been implemented, and improve the Islamic marketing mix that has not been implemented properly in order to survive in the long term and continue to develop.
Factors Influencing Students' Entrepreneurial Intention: Examining the Role of Entrepreneurship Education and Entrepreneurial Self-Efficacy Zaid, Zaid; Wahyuningsih, Adityas; Pratondo, Katon; Ramadhan, Rizqa Nuzul; Al Bahy, Mahbub Pasca
Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6, No 2 (2023): Eklektik
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ekl.v6i2.27803

Abstract

This research aims to examine and predict the factors influencing students' entrepreneurial interest by referring to perceptions of entrepreneurship education and entrepreneurial self-efficacy. Through quantitative methods with a cross-sectional approach, this research involving 256 respondents resulted in students' entrepreneurial intention because they were influenced by entrepreneurship education and entrepreneurial self-efficacy. Even though the influence of entrepreneurial self-efficacy is higher than that of entrepreneurship education, it cannot be underestimated because apart from self-efficacy, entrepreneurship education also has a positive and significant influence on students' entrepreneurial intentions. From these results, the proposal put forward in this research is that universities must be able to improve entrepreneurship education and student self-efficacy to become entrepreneurs. Recommendations for further research are also recommended in this study.
Co-Authors Al Bahy, Mahbub Pasca Dhika Amalia Kurniawan Pratondo, Katon Wahyuningsih, Adityas Zaid, Zaid Zarkasy, Muhammad Ridlo