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MSME Performance Strategy Post Covid-19 Pandemic Through The Implementation Of Innovations And Strategic Decisions: Systematic Literature Review (SLR) Amelia Setyawati; Iradah Rahman; Adelia Rahma; Farij Ibadil Maula
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1486

One place for students who want to learn about entrepreneurship through After the Covid-19 Pandemic caused high environmental pressure to occur. One of them occurred in the increasingly uncertain sector of the country's economy. There are many things that can be done to provide economic solutions, one effective way is through improving the performance of MSMEs. Micro, Small and Medium Enterprises (MSMEs) have important characteristics in economic development, both in developing and developed countries. The importance of the role of MSMEs in helping the country's economy, it is hoped that the longer the development of MSME performance will increase. The strategy decision emerged as a response to the current decline in MSME graphics performance, with steps. Strategic planning in small companies is much more informal compared to large businesses, however, MSMEs must continue to develop new missions, goals, strategies and policies, to then compare external opportunities and threats with their potential strengths and weaknesses. In this study MSME innovation as an additional stimulus because innovation is thought to increase competitive advantage, understanding the relationship between performance and innovation in micro, small and medium enterprises can help the company's competitive strategy. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals. related to keywords. Based on the literature study conducted, it was found that the strategic decisions made by MSME actors were still not quite right, on average MSME actors made short-term strategic decisions. Meanwhile, the innovation of MSME actors is very qualified to have a competitive advantage and competitiveness. The results of the research have implications for the first two things in the behavior of MSMEs, it is hoped that they will continue to improve their abilities creatively, innovatively and adaptively, both parties the government is expected to continue to improve and equip MSMEs facilities evenly and improve mentoring programs / training for MSMEs.

ANALISIS GREEN TOURISM DI THAILAND: MENUJU PARIWISATA BERKELANJUTAN DALAM PERSPEKTIF EKONOMI DAN SUMBER DAYA MANUSIA Saifuddin; Sugangga, Rayyan; Iradah Rahman; Syarifah Mahdiyah
Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis. Vol. 23 No. 1 (2025): Februari 2025
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v23i1.148

Thailand leads Southeast Asia in terms of foreign tourist arrivals. However, the rapid growth of the tourism industry often has adverse consequences for the environment. Contemporary tourism management has to deal with major issues such as pollution, habitat degradation, and overcapacity of tourist destinations. Therefore, the term “green tourism”, also known as “green tourism”, has emerged as an alternative to achieve a balance between environmental preservation and tourism industry development. The purpose of this article is to identify the concept and implementation of green tourism in Thailand as an effort towards sustainable tourism by reviewing its impact from an economic and human resources (HR) perspective. The article is written using a qualitative descriptive method approach with a literature study to describe in detail and in depth a certain phenomenon based on data and information obtained from various literature sources. The discussion of this article found that the role of education in encouraging pro-environmental behavior is also an important concern. Studies in Thailand show that additional years of formal education increase the likelihood of individuals to take knowledge-based environmentally friendly actions, such as the use of energy-saving tools, as well as appearing that majority religious principles or values have an impact on the implementation of Green Tourism in Thailand

Export MSME Case Study: Coffee Wood Dog Chew – Transforming Waste into Global Market Opportunity Iradah Rahman; Sudarmiatin Sudarmiatin; Puji Handayati
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i2.327

Coffee wood products, natural pet chews, have emerged as one of the unique export commodities developed by Micro, Small and Medium Enterprises (MSMEs) PT Eco Choo in Indonesia. This article presents a case study on export dynamics in the coffee wood MSME sector, secondary data analysis comes from online news, company website, books and articles. The analysis includes the profile of MSMEs, product characteristics, global market penetration strategies, determinants of success and challenges faced. The findings show that the high global demand for eco-friendly pet products is a major driver. Success relies heavily on the ability to consistently maintain quality, product and service safety, manage raw material supply chains, utilize digital marketing, and comply with destination market regulations.. This case study of the coffee wood sector underlines the potential of a creative economy based on local natural resources, while highlighting the importance of quality standards and global market understanding for MSMEs looking to upgrade.

SYSTEMATIC LITERATURE REVIEW ON TECHNOLOGICAL TURBULENCE IN MSMEs Sugangga, Rayyan; IRADAH RAHMAN
Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis. Vol. 23 No. 2 (2025): Agustus 2025
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v23i2.157

Abstract. Technological turbulence is an important factor affecting the innovation performance of small companies in today's rapidly changing business environment. Technological turbulence refers to unpredictable technological changes that can have a significant impact on a business, especially in the context of innovation performance. Articles are compiled using Systematic Literature Review from the Scopus database for publishing searches from 1984 to 2024. The results of this study show that importance of adaptability, innovation and strategic orientation in managing the challenges posed by technological turbulence in various organizational contexts. In addition, future research could use longitudinal methods and need to carry out specific sectoral analyzes to understand how various industries are impacted by technological turbulence.

Effects Of Financial Ratios On Financial Distress In Property And Real Estate Companies Amelia Setyawati; Fanny Setyo Fidhyanti; Amelia Sugangga; Iradah Rahman
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i3.656

The phenomenon of the Covid-19 pandemic has caused several property and real estate companies to experience financial difficulties. The domino effect of the Covid-19 pandemic has had a major impact on the economy, especially property and real estate companies. Many companies experience a decline in financial conditions that occurred before bankruptcy or can be called financial distress. This study aims to provide empirical evidence regarding the effect of profitability, liquidity, and leverage on financial distress. The number of companies that were sampled in this study were 23 companies listed on the Indonesia Stock Exchange (IDX) during the 2019 - 2020 period. The urgency of this research was carried out because in the current state of the economic crisis, it is necessary to organize a financial strategy through maximum profitability, liquidity, leverage will avoid Financial Distress on the company. The results of this study indicate that partially profitability (X1), liquidity (X2), leverage (X3) have a significant effect on financial distress in property and real estate companies. The results of the study also show that simultaneously profitability (X1), liquidity (X2), leverage (X3) have a significant effect on financial distress in property and real estate companies. Based on the results of these studies, this research has implications for investors and potential investors to be wiser in making investment decisions in a company, taking into account the condition and financial performance of the company and other factors so that the investment becomes more precise and generates the desired profit.

MSME Performance Strategy Post Covid-19 Pandemic Through The Implementation Of Innovations And Strategic Decisions: Systematic Literature Review (SLR) Amelia Setyawati; Iradah Rahman; Adelia Rahma; Farij Ibadil Maula
Brilliant International Journal Of Management And Tourism Vol. 3 No. 2 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1486

One place for students who want to learn about entrepreneurship through After the Covid-19 Pandemic caused high environmental pressure to occur. One of them occurred in the increasingly uncertain sector of the country's economy. There are many things that can be done to provide economic solutions, one effective way is through improving the performance of MSMEs. Micro, Small and Medium Enterprises (MSMEs) have important characteristics in economic development, both in developing and developed countries. The importance of the role of MSMEs in helping the country's economy, it is hoped that the longer the development of MSME performance will increase. The strategy decision emerged as a response to the current decline in MSME graphics performance, with steps. Strategic planning in small companies is much more informal compared to large businesses, however, MSMEs must continue to develop new missions, goals, strategies and policies, to then compare external opportunities and threats with their potential strengths and weaknesses. In this study MSME innovation as an additional stimulus because innovation is thought to increase competitive advantage, understanding the relationship between performance and innovation in micro, small and medium enterprises can help the company's competitive strategy. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals. related to keywords. Based on the literature study conducted, it was found that the strategic decisions made by MSME actors were still not quite right, on average MSME actors made short-term strategic decisions. Meanwhile, the innovation of MSME actors is very qualified to have a competitive advantage and competitiveness. The results of the research have implications for the first two things in the behavior of MSMEs, it is hoped that they will continue to improve their abilities creatively, innovatively and adaptively, both parties the government is expected to continue to improve and equip MSMEs facilities evenly and improve mentoring programs / training for MSMEs.

New Insights Green Entrepreneurship as New Business Opportunity Iradah Rahman; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.134

Entrepreneurship has long been recognized as a significant driver of economic progress. The globe has been confronted with grave environmental issues. Green entrepreneurship is to addressing the effect of the negative externalities of firms’ economic activity. Green entrepreneurship is new business opportunity. Many SMEs in many nations have not engaged in or are constrained by green entrepreneurship. The gap between field practice and theory and past research is worth discussing. This article will cover the challenges that green entrepreneurship faces, as well as how prior theories and research have tackled them. Author conducted a literature review to find research that investigated new insights green entrepreneurship as new business opportunity. This article discusses 20 related articles about new insights green entrepreneurship as new business opportunity which have been published in academic journals. The results of the discussion of this article reveal that the role of stakeholders such as government, investors and lenders are vital to green entrepreneurship performance, and have a positive impact on business sustainability. Enterprises that have the confidence to expand their markets based on an orientation toward the natural environment are more likely to gain sustainable competitive advantage. And green market orientation has a positive effect on business performance.

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