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All Journal Nawasena: Jurnal Ilmiah Pariwisata Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Manajemen Pariwisata dan Perhotelan Student Research Journal International Journal of Education, Vocational and Social Science
Nyayu Ully Auliana
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Student Research Journal

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Standar Reservasi Dalam Peningkatan Penjualan Kamar Di Hotel Duta Syariah Palembang Nyayu Ully Auliana
Student Research Journal Vol. 1 No. 1 (2023): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sjryappi.v1i1.167

Abstract

Hotel Duta Syariah is a two-star hotel which has experienced a decline in room sales due to the impact of the co-19 pandemic. During a pandemic like this, to increase sales, an effective promotion strategy is needed so that room sales increase again. So, the purpose of this study is to find out how the promotion strategy carried out by Duta Syariah Hotel is to increase room sales during the Covid-19 pandemic. Data collection methods used are observation, documentation studies and interviews. For the data analysis method used is descriptive qualitative method. The results of the study show that the promotion strategy used by Hotel Duta Syariah to increase room sales during the Covid-19 pandemic is advertising, direct promotion and maximizing the use of sales promotion. The conclusion obtained is the result of the promotion strategy used in accordance with what was expected, there was an increase in room sales, especially during the post-covid period.
Co-Authors Dwi Hanadya Fitria Marisya Kemas Muhammad Ade Isnaeni M Bambang Purwanto M. Bambang Purwanto Muhammad Andriansyah R.A Rodia Fitri Indriani Sherly Malini Siti Helmyati