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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Cakrawala: Jurnal Pengabdian Masyarakat Global Journal of Management and Creative Business Jurnal Pengabdian Bersama Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Public Service And Governance Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat International Journal of Economics and Management Research
Fitria Marisya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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CREATIVITY AND INNOVATIVE BEHAVIOR TO ENHANCE COMPETITIVE ADVANTAGE WITH THE MODERATING ROLE OF DIGITAL LEADERSHIP Yohanes Susanto; Bukman Lian; Fitria Marisya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11861

Abstract

The purpose of this study is to better understand the value of creativity and creative work practices in boosting competitive advantage, starting with psychological empowerment via the mediating impact of digital leadership. In this study's quantitative methodology, 300 SMEs in Palembang City, South Sumatra, Indonesia, were given questionnaires to complete. Path analysis using SEM-PLS is the analysis method employed. The study's findings indicate that psychological empowerment directly influences creativity and innovative work behavior but has no impact on competitive advantage. While creativity promotes new work practices, competitive advantage is unaffected. Competitive advantage is impacted by innovative work practices. Innovative work practices and competitive advantage are mediated by creativity, although competitive advantage is not one of them. Digital leadership does not mediate psychological empowerment and creativity into a competitive advantage, but it does mediate creativity into innovative work behavior and innovative work behavior into a competitive advantage. As a result, it will be simple to mold employees' innovative behavior. Creativity is required to compete in the modern world, and it must be based on the desires of the employees themselves. This creative conduct will encourage the growth of small and medium-sized businesses. Leaders must keep up with trends and technical advancements and be able to help staff members advance their IT literacy. As a result, it will quicken behavioral adjustments necessary to be creative and successful in the contemporary technological era.
Procedure for Supervision of Apron Movement Control Unit (AMC) for Service Users in Sultan Mahmud Badarudin II International Airport, South Sumatra Marsinah Marsinah; Fitria Marisya; Hatidah Hatidah
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i1.1994

Abstract

This study aims to ascertain how service users are supervised by the Apron Movement Control Unit and how service users are dissipated by the Apron Movement Control Unit at Sultan Mahmud Badarudin II International Airport in South Sumatra. This study employs primary and secondary data in a qualitative manner. Three methods of gathering data were employed: documentation, interviews, and observation. The study's findings support the assertion that the AMC unit oversees all tarmac operational activities related to the discipline of service users, including monitoring the speed of GSE and officer vehicles, regulating passenger and person mobility, supervising the use of equipment that agents are required to use, such as safety vests, supervising engine travel, supervising refuelling, and keeping an eye on the apron area's cleanliness. The AMC unit monitors everyone's movement, including passengers, and imposes discipline on service users on the air side (apron). Ground handling agents who violate the guidelines face disciplinary action from the AMC. The person in question receives a straight reprimand, and if they receive one of these actions three times in a row, their airport pass is cancelled or withheld, making it impossible for them to work on the airside or apron areas.
Pelatihan Umkm Pada Desa Sumber Rejo, Kabupaten Semarang, Jawa Tengah Fitria Marisya; Marsinah Marsinah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 1 No. 4 (2022): November : Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v1i4.1987

Abstract

This training discusses human resource management (HR) in the digital era and efforts to increase the productivity of small and medium enterprises (SMEs). This training involves analyzing the competencies required by human resources professionals and their role in designing effective strategies and policies for HR management in organizations. Apart from that, this training also highlights the challenges faced by SMEs, especially in terms of low levels of productivity, added value and product quality. The training results show that human resources professionals need to master strategic competencies which include an understanding of organizational values, talent management, leadership, and the use of digital technology. Apart from that, it is also important for them to be able to position the business strategically, build relationships based on trust, and manage various pressures in the business. This training provides valuable insight for human resources professionals and SME stakeholders in understanding the importance of HR management in the digital era and increasing SME productivity. Implementing effective strategies in managing human resources and increasing productivity will help achieve the goals of sustainable SME development and a more significant contribution to the national economy.
Pulau Kemaro : Simbol Toleransi Antaragama di Sumatera Selatan Fitria Marisya; Dwi Hanadya; Nyayu Ully Auliana; Sherly Malini; M. Bambang Purwanto
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 3 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i3.3058

Abstract

This Community Service (PKM) activity aims to promote and strengthen the values of interreligious tolerance in South Sumatra through the introduction and preservation of Kemaro Island as a symbol of tolerance. Kemaro Island is a small island in the Musi River, Palembang, which is known for the legend of love between a Chinese prince and a princess of Palembang as well as the existence of Buddhist temples that are side by side with the traditions of the local community. Through a series of activities such as workshops, seminars, cultural exhibitions, and educational tours, the program engages various elements of society, including youth, religious leaders, and academics, to understand the history and cultural values of Kemaro Island. This activity also includes training for local tour guides to be able to convey accurate and interesting information about Kemaro Island to visitors. In addition, this program seeks to increase public awareness of the importance of maintaining and preserving cultural sites as valuable heritage. It is hoped that through this activity, the community can better appreciate cultural and religious diversity and foster a spirit of tolerance and harmony in daily life. The results of this PKM activity will be documented in the form of scientific reports and publications, and are expected to be a model for other regions in developing and promoting the values of tolerance through local cultural heritage.
Pendampingan Literasi Digital untuk UMKM : Penerapan Pembayaran Digital dalam Meningkatkan Daya Saing Bisnis Marsinah Marsinah; Fitria Marisya; Rolia Wahasusmiah; Netti Herawati; Edi Harapan
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 3 No. 1 (2025): Januari
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v3i1.566

Abstract

The implementation of digital payments in micro, small, and medium enterprises (MSMEs) in Indonesia is one of the important steps to increase business competitiveness in the digital era. The Community Service Program (PKM) aims to provide digital literacy assistance to MSME actors by focusing on the implementation of digital payment systems, such as e-wallets and QRIS. This activity was carried out by a team of lecturers from Prasetiya Mandiri Polytechnic and PGRI Palembang University, which involved practical training and direct assistance to MSMEs. Through this training, it is hoped that MSME actors can optimize the use of digital payment technology to improve transaction efficiency and expand their market reach. In addition, intensive assistance is also provided to overcome technical obstacles in the implementation of the digital payment system. The results of this program show that MSME actors who participate in this mentoring experience increased understanding and skills in using digital payment technology, which has an impact on increasing the competitiveness and operational efficiency of their businesses. This program also makes a positive contribution to the development of MSMEs that can adapt to technological developments and an increasingly digital market.
Membangun Ekosistem E-Commerce yang Berkelanjutan untuk Industri Kreatif : Tantangan dan Peluang bagi Pemerintah Fitria Marisya; Wahyudi Syaputra; Sri Dweni Astuti; Jamilah Jamilah
Public Service and Governance Journal Vol. 6 No. 1 (2025): Januari : Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v6i1.2439

Abstract

This research examines crucial issues related to the development of a sustainable e-commerce ecosystem for the creative industry in Indonesia. The main problems identified are uneven digital infrastructure, lack of digital literacy, and fierce competition in local and global markets. The purpose of this study is to analyze the challenges and opportunities faced by creative industry players in utilizing e-commerce platforms. The method used is literature review by collecting data from various secondary sources, including journal articles and policy reports. The results of the study show that collaboration between the government, the private sector, and local communities, as well as effective training programs, are very important to improve the competitiveness of creative industry players. The conclusion of this study emphasizes the need for an integrated approach in creating an e-commerce ecosystem that supports the growth of the creative industry in the digital era.
Fintech Developments in Indonesia: A Critical Multiperspective Analysis Review Fitria Marisya; Marsinah Marsinah; Rolia Wahasusmiah
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3599

Abstract

This research analyzes fintech development in Indonesia through a multi-perspective bibliometric approach that includes technology, regulation, economy, and social impact. Using scientific publication data from several leading databases, the study identified key trends, dominant keywords, and collaboration networks between researchers. The results show that technologies such as blockchain, big data, and artificial intelligence are the main drivers of fintech transformation. At the same time, adaptive regulation is needed to support innovation while protecting consumers. In addition, fintech has contributed significantly to financial inclusion, especially for people whom traditional banking services have not reached. However, challenges such as low digital financial literacy and lack of public trust must be overcome through integrated education and policies. The study offers strategic recommendations to strengthen an inclusive and sustainable fintech ecosystem. It opens up opportunities for further research on the long-term impact and adoption of new technologies in the fintech ecosystem in Indonesia.
Implementasi Program Kampus Merdeka Belajar Bagi Mahasiswa Fitria Marisya; Despita Despita; Marsinah Marsinah; Hatidah Hatidah; RA Rodia Fitri Indriani
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1687

Abstract

The change of KKNI to the most essential independent learning campus curriculum that occurs at the elementary and middle school levels first, requires an integrative thematic learning approach, where students are invited to see, pay attention, observe the environment, and are no longer oriented to memorization. The purpose of this training is to increase the competency capacity of teachers, principals, and supervisors in understanding the implementation of the independent learning curriculum, and to improve the competence of students in the fields of knowledge, skills. This training was attended by 30 students from several universities. The results of the training show that before the training and after the training participants can understand the training material provided well, the trainees are students who are ready to take part in Merdeka Merdeka learning campus activities. It is expected that this training will be carried out for all teachers to be able to understand the implementation of the independent learning curriculum and improve the ability of teachers in the implementation of the independent learning curriculum in accordance with their respective conditions
Pelatihan Manajemen Pemasaran dan Branding bagi Pengelola Homestay dan Penginapan Keluarga Fitria Marisya; Hatidah Hatidah; Marsinah Marsinah; Rolia Wahasusmiah; M Bambang Purwanto
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 4 No. 2 (2025): Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v4i2.3199

Abstract

This community service activity aims to improve the knowledge and skills of homestay and family inn managers in marketing and branding management in the region Pagaralam City. The background of this activity is the importance of the role of homestays and family lodging in supporting local tourism, as well as the problems faced by managers in terms of marketing and branding. The method of implementing this activity includes a needs survey, preparation of training materials, training implementation, and follow-up in the form of mentoring and evaluation. The training was attended by 50 participants with a high level of attendance and activity. The results of the pre-test and post-test evaluations showed an average increase of 89 percent in participants' understanding. Feedback from participants also showed that this training was very useful and relevant. After the training, participants began to implement changes in their marketing and branding strategies, which had an impact on increasing the number of guests and the quality of photos of lodging products. The interpretation of the results showed that this training was effective in improving the knowledge and skills of the participants, as well as having a positive impact on their efforts. The conclusion of this activity is that marketing and branding management training has succeeded in increasing the capacity of homestay and family inn managers in developing their businesses. This activity also contributes positively to the development of local tourism.
Penguatan Ekonomi Mikro: Pendampingan Bagi Pedagang Tempe dan Tahu dalam Mengembangkan Usaha di Wilayah Palembang Marsinah Marsinah; Sri Dweni Astuti; Fitria Marisya; Jamilah Jamilah
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 2 No. 2 (2025): Mei: Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v2i2.1415

Abstract

This activity aims to increase the business capacity of MSME actors through business management training, digital marketing, and technical assistance. The activity was held on April 16, 2025 at the Tempe Tofu Production Center, Jl. Macan Lindungan No.43 Bukit Kecil Village, Ilir Barat 1 District, Palembang, with a total of 20 traders. The methods used include initial observation, program socialization, financial management training, social media workshops, and marketing strategy assistance. The results showed that 80% of participants began to use digital platforms for promotion, 7 traders succeeded in preparing capital assistance proposals, there was an improvement in product packaging, and the formation of the "Tahu Tempe Mandiri" business group. This program has a positive impact on increasing turnover and market access. For sustainability, it is recommended that there be further training and collaboration with relevant agencies.
Co-Authors AA Sudharmawan, AA Bukman Lian, Bukman Chatarina Umbul Wahyuni Despita Despita Dwi Hanadya Edi Harapan Hatidah Hatidah Jamilah Jamilah Lestari Wuryanti M Bambang Purwanto M. Bambang Purwanto Muhammad Iqbal Netti Herawati Nyayu Ully Auliana R.A Rodia Fitri Indriani RA Rodia Fitri Indriani Rolia Wahasusmiah Sherly Malini Siti Helmyati Sri Dweni Astuti Wahyudi Syaputra Yohanes Susanto