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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen International Journal of Management Research and Economics
Mutiara Khikmatul Maolidah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Relationship Between Intellectual Capital, Human Capital, Public Relation Strategy, AI Integration, Corporate Social Responsibility, And Company Image Mutiara Khikmatul Maolidah; Nuril Khusni Al Amin; Vallery Imanuel
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 1 (2023): Maret: SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i1.926

Abstract

This research aims to investigate the interconnectedness among intellectual capital, human capital, public relation strategy, AI integration, corporate social responsibility (CSR), and company image within organizational settings.The study utilizes purposive sampling to select participants from diverse industries. Data collection involves in-depth interviews and document analysis. Through thematic analysis, the research explores the nuanced relationships among the variables, uncovering how they contribute to shaping company image. The findings shed light on the significance of strategic integration of intellectual and human capital, effective public relation strategies, AI utilization, and CSR initiatives in bolstering company image, offering valuable insights for organizational stakeholders.
How Social Media Promotion, Online Sales, And Developing Networks Influence Company Financial Performance Eksanti Nishandini; Mutiara Khikmatul Maolidah; Nuril Khusni Al Amin
International Journal of Management Research and Economics Vol. 1 No. 4 (2023): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i4.1734

Abstract

This research investigates the influence of social media promotion, online sales, and network development on company financial performance. The study aims to comprehend how these elements interact to shape financial outcomes. Employing a qualitative approach, the research utilizes in-depth interviews, case studies, and thematic analysis to explore the dynamics of social media promotion, online sales strategies, and network expansion. Sampling techniques involve purposive selection of participants from various industries to capture diverse perspectives. Findings reveal relationships between these components and financial performance, emphasizing the significance of strategic integration and effective management. The study contributes to a nuanced understanding of contemporary business dynamics, empowering companies to optimize their digital marketing strategies and network engagements for enhanced financial results.
Co-Authors Eksanti Nishandini Nuril Khusni Al Amin Vallery Imanuel