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All Journal Gondang: Jurnal Seni dan Budaya Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Visual Ideas Terob : Jurnal Pengkajian dan Penciptaan Seni Jurnal Informatika Ekonomi Bisnis Mediator: Jurnal Komunikasi
Farid, Rudy
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Arts Humanities Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Designing Motion Graphics for Social Media Content in Yeobo Toppoki Branding Rinaldi, Mario; Pertiwi, Annisa Bela; Budiman, Budiman; Farid, Rudy; Benyamin, Muhammad Firdaus
Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Vol 26, No 1 (2024): Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni
Publisher : LPPM Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/ekspresi.v26i1.4009

Abstract

In the current digital era, a brand requires various captivating ideas to convey a message to its audience. The rapid development of information presentation technology is evident with the presence of various media with their respective characteristics and advantages. Through promotional media, the public can receive clear information about products offered by a company or organization. With the increasing number of internet users, the exchange of information has become faster and easier, leading people to prefer communication through the internet as it facilitates communication without time, place, and distance constraints. This ease has led millions of people worldwide to interact using the internet, giving rise to the formation of social media sites. Alongside the evolution of information presentation, the use of motion graphics also provides its own allure as a promotional medium to the audience. Promotional media utilizing motion graphic techniques ensures that all presented information is quickly understood, as the information is conveyed visually and audibly. The creation of motion graphics has become an effective method for producing content for social media. The process of creating motion graphics for social media content involves collaboration among creative teams, graphic design, animation, and editing, making it the focus of research as a model for developing media applications. This design employs a qualitative descriptive research method with a SWOT approach to identify the main potentials to be highlighted. The objective of this design is to create a motion graphic capable of displaying information and attractive potentials for the Yeobo Toppoki brand so that the audience becomes familiar with the packaging and various variants of the brand.
Pelaksanaan Program Penelitian Implementasi Kebijakan MBKM dan Pengabdian Kepada Masyarakat Berbasis Hasil Penelitian dan Purwarupa PTS Anggakarti, Deden Maulana; Farid, Rudy; Benyamin, M. Firdaus; Pertiwi, Annisa Bela; Budiman, Budiman
Jurnal Visual Ideas Vol. 2 No. 1 (2022): Visualideas
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1205.124 KB) | DOI: 10.33197/visualideas.vol2.iss1.2022.853

Abstract

Implementasi program dan kebijakan pemerintah tentang pelaksanaan Merdeka Belajar Kampus Merdeka (MBKM) di setiap perguruan tinggi telah mengubah paradigma sistem proses dan pembelajaran ke arah lebih revolusioner, walaupun masih terdapat ketimpangan sistem sosialisasi terhadap perguruan tinggi selama ini. Pro dan kontra adalah kewajaran karena ilmu pengatahuan memang di lahirkan untuk menemukan pembaharuan dan pembenaran dari suatu sistem untuk menemukan hasil yang dapat bermanfaat bagi kehidupan manusia dan alamnya. Salah satu yang menjadi acuan ketepatan dalam pelaksanaan program MBKM tersebut maka perlu dilakukannya sebuah kerangka kerja yang dapat di lakukan mengenai evaluasi, pemahaman, kesiapan, dan pelaksanaan MBKM pada perguruan tinggi. Program studi Desain Grafis Fakultas Desain Komunikasi Visual Universitas Widyatama telah melakukan kegiatan sosialisasi berupa survei dengan cara daring yang disesuaikan dengan format dari Direktorat Jenderal Pendidikan Tinggi pada beberapa hari yang lalu. Sehubungan dengan pelaksanaan Pemeriksaan Kinerja atas Penyelenggaraan Pendidikan Vokasi Berbasis Kerja Sama Industri dan Dunia Kerja dalam Rangka Mewujudkan Sumber Daya Manusia Berkualitas dan Berdaya Saing TA 2020 s.d. Semester I 2021. Maka program studi Desain grafis telah melakukan permintaan pengisian kuesioner melalui google form kepada para stake holder dimana kami telah menyelenggarakan program diploma dan sarjana terapan serta industri yang bekerja sama dengan perguruan tinggi dalam rangka penyelenggaraan pendidikan vokasi. Sedangkan Target responden survei tersebut adalah Wakil Rektor Bidang Akademik, Dekan, Ketua Program Studi, Dosen, serta Para Mahasiswa dari perguruan tinggi di bawah naungan Direktorat Jenderal Pendidikan Tinggi Kementerian Pendidikan dan Kebudayaan. Tujuan dari pengisian survei ini adalah untuk menunjukan hasil pelaksanaan dan kesuksesan program MBKM pada program studi sebagai bahan evaluasi dan kemajuan dari program tersebut ke masa akan datang. Adapun tahapan pengisian quisoner ini dilakukan dengan cara daring dengan tautan http://spadadikti.id/survey yang mana telah dilakukan tersebut. Tahapan berikutnya melakukan analisis data dari hasil kuesioner serta dilaporkan dalam bentuk diagram infografis juga penjelasan berupa deskripsi untuk memberikan suatu gambaran mengenai pelaksanaan MBKM di program studi yang kami jalankan selama ini. Diharapkan dengan kegiatan pengisian mengenai quesoner ini, maka dapat terukur, evaluasi dan perbaikan mengenai tingkat pelaksanaan program MBKM yang sudah, sedang dan akan dijalankan menuju arah perbaikan dan pengembangan program tersebut pada semester berikutnya.
Evaluation of Sector 6 Citarum Harum's Social Media for Waste Management Pertiwi, Annisa Bela; Farid, Rudy; Budiman; Benyamin, M Firdaus; Rinaldi, Mario
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3584

Abstract

The study aims to analyze the utilization of information media platforms by the Citarum Harum Task Force Sector 6 in waste management endeavors within the Baleendah District, Bandung Regency. The platforms under scrutiny include Instagram (@guardian_sektor6), YouTube (guardian_citarum), and TikTok (guardian_citarum). Employing a qualitative approach, the study integrates interviews, direct observations, and document analysis. Findings underscore the imperative of developing an official website to enhance information dissemination and organization. Notably, while the Instagram account @guardian_sektor6 demonstrates consistent posting and visually appealing content, shortcomings include inconsistent hashtag usage and limited content diversity. Similarly, the YouTube channel guardian_citarum maintains posting consistency but lacks optimization in SEO utilization and incomplete video descriptions. Meanwhile, TikTok account guardian_citarum, though active and visually engaging, underutilizes features such as hashtags and User-Generated Content. Consequently, the research output comprises a wireframe layout design for the official website of the Citarum Harum Task Force Sector 6. It is envisaged that this wireframe design will amplify the effectiveness of information delivery and waste management socialization efforts in the areas overseen by the Citarum Harum Task Force Sector 6.
Meningkatkan Nilai Ekonomi UMKM melalui Ekonomi Kreatif dan Design Preneurship Astuti, Marisa; Farid, Rudy; Supandi, Fajar Persada
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.837

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a crucial role in a country's economy, but are often faced with various challenges that limit their ability to develop. In facing the era of globalization and digital transformation, the concepts of creative economy and design preneurship have emerged as promising solutions. This research aims to analyze and understand the role of the creative economy and design preneurship in increasing the economic value of MSMEs. Data from a number of references highlights that the implementation of the creative economy and design preneurship can produce innovation, product differentiation and expand market share. Despite the great potential, many MSMEs have not fully utilized these concepts. Therefore, this research focuses on identifying effective strategies, best practices, and the impact of implementing the creative economy and design preneurship on the growth and sustainability of MSME businesses. This study uses qualitative methods with a focus on case studies. Data was obtained from 25 business actors who are MSMEs in Parongpong District, West Bandung Regency and are considered representative who will successfully apply creative economic concepts and design preneurship in increasing the economic value of MSMEs. From the research results, it is known that increasing the economic value of MSMEs through the creative economy and designpreneurship in MSMEs in Parongpong District, West Bandung Regency can be done through 3 (three) activities, namely optimizing product branding, optimizing packaging design and optimizing promotional media, with training provided regarding optimization. These three things mean that the creative economy and design entrepreneurship can effectively increase the economic value of MSMEs and provide the basis for more concrete and efficient policy strategies.
Study of Logo Teaching Methods in Design Colleges Farid, Rudy; Astuti, Marisa; Supandi, Fajar Persada
Gondang: Jurnal Seni dan Budaya Vol. 9 No. 1 (2025): GONDANG: JURNAL SENI DAN BUDAYA, JUNE 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v9i1.53301

Abstract

Design colleges play a key role in shaping competent future designers, especially in the context of logo designing, which is an important element in a brand or organization's identity. The teaching of logo designing in design colleges varies and faces challenges, so there is a need for in-depth research on its teaching methods. Teaching methods are strategies used to convey knowledge and skills to students, involving steps such as concept explanation, demonstration, practical exercises, feedback, iteration, and collaboration. The design teaching method is a specialized approach to design learning, focusing on developing aesthetic understanding, design concepts and technical skills. The design teaching process includes steps such as concept explanation, demonstration, practical exercises, feedback, iteration, and collaboration. This research aims to analyze logo design teaching methods in design colleges, evaluating their effectiveness in developing students' understanding, skills, creativity, and problem-solving. The research will also explore the potential utilization of technology in teaching logo design. The research results are expected to provide recommendations and guidelines for design colleges to improve the quality of logo design teaching, prepare students for the competitive design industry, and innovate teaching methods in an era of rapid design development.
Exploring Branding and Packaging Design for Small Businesses in Parongpong Pertiwi, Annisa Bela; Budiman, Budiman; Farid, Rudy; Firdaus, Muhammad
Terob : Jurnal Pengkajian dan Penciptaan Seni Vol. 15 No. 1 (2024): Oktober
Publisher : Sekolah Tinggi Kesenian Wilwatikta Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20111/terob.v15i1.79

Abstract

This paper discusses the results of a study and visual art creation conducted by the Graphic Design Study Program at Widyatama University, through a training project on branding and packaging design for small businesses in Parongpong District, West Bandung Regency. The project aims to explore and apply visual art principles in creating brand identity and packaging design that are both attractive and effective. This article describes how the Visual Communication Design lecturers and students provided training that integrates visual elements, graphics, narratives, and data related to the products of these small businesses into the branding and packaging design. The outcomes of this creative process are used by the business owners to enhance the competitiveness of their products in the market. Besides improving design skills, this project also contributes to the development of integrative attitudes, work ethics, and a spirit of cooperation, aligning with the mission of “Achieving Economic Independence of the Community as an Implementation of the Mental Revolution Movement.” Thus, the results of this study and creation are expected to serve as a long-term investment in knowledge and practical skills for these small business practitioners.
Creative Empowerment In Branding And Digital Publication Design To Enhance Sales Of Small Business Products In The Leather Shoe Craft Center Of Cibaduyut Pertiwi, Annisa Bela; Farid, Rudy; Budiman, Budiman; Firdaus, Muhammad
Terob : Jurnal Pengkajian dan Penciptaan Seni Vol. 15 No. 1 (2024): Oktober
Publisher : Sekolah Tinggi Kesenian Wilwatikta Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20111/terob.v15i1.80

Abstract

Since the implementation of free trade agreements (AFTA) and ACFTA (Global Trade with China), the development of the leather industry in Cibaduyut Village has experienced a decline in production. Local small and medium enterprises (SMEs) in Cibaduyut Village must adapt to marketing systems that use communication technology. Social media has become an easy and inexpensive way to reach consumers. However, the main issue is that due to the rapid advancement of technology, not all SMEs in the Cibaduyut leather center can adapt quickly. They need to learn extensively and familiarize themselves with using technology (e-commerce). Effective product branding and attractive social media design can also enhance brand awareness, thereby leaving a distinct impression of the product in the public’s mind. According to a Sea Insights survey, 54% of SME respondents are increasingly adaptive in using social media to boost sales (Alika, 2020). E-commerce usage is a growing trend in Indonesia and will continue to evolve, leading to new innovations.
Development Of Organic Rice Labels and Packaging in Cikurubuk Village to Improve Product Image: Pengembangan Label dan Kemasan Beras Organik di Desa Cikurubuk Untuk Meningkatkan Citra Produk Bela Pertiwi, Annisa; Budiman, Budiman; Hadijah, Ijah; Rinaldi, Mario; Farid, Rudy; Firdaus Benyamin, Muhammad
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i1.1381

Abstract

Consumers who care about health and the environment are increasingly liking food products such as organic rice. Product image that can be influenced by label and packaging design is one of the factors that can affect consumers. The purpose of this study is to find out the most effective label and packaging design elements to attract consumers' attention to organic rice in Cikurubuk Village, to find out the influence of label and packaging design on the image of organic rice products from Cikurubuk Village in the eyes of consumers, and to find out that the design of organic rice labels and packaging can increase buying interest and product competitiveness in the local and regional markets. The results show that label and packaging designs that emphasize natural quality, health, and sustainability can improve the image of the product and encourage consumers to buy the product. It is hoped that this research will help organic rice producers develop better marketing strategies through label and packaging design.
Co-Authors Annisa Bela Pertiwi, Annisa Bela Astuti, Marisa Bela Pertiwi, Annisa Benyamin, M Firdaus Benyamin, M. Firdaus Benyamin, Muhammad Firdaus Budiman Budiman Budiman Deden Maulana Anggakarti Firdaus Benyamin, Muhammad Ijah Hadijah, Ijah Muhammad Firdaus Rinaldi, Mario Supandi, Fajar Persada