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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Jurnal Pengabdian Masyarakat Bhinneka Jurnal Manajemen Dayasaing
Wahyuningsih, Yulie
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation

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Application of Elements of Human Resource Management Strategic: Does it Affect the Work Performance of Koperasi Kencana Makmur Lamongan Employees? Wahyuningsih, Yulie; Suyitno, Suyitno
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.605

Abstract

This study aims to describe efforts to improve work performance through the application of strategic HRM elements and employee performance achievements covering efforts to compl ete tasks, understanding task perceptions, output quality, output quantity, work time effectiveness, and career development at the Koperasi Kencana Makmur. Using descriptive and inferential statistical analysis methods. Descriptive analysis was used to det ermine respondents' perceptions of strategic HRM elements and employee performance. Furthermore, relative frequency analysis, average count and maximum and minimum values of variables, indicators and research items were carried out, to measure the relation ship between variables using multiple linear regression analysis. Aims to explain the influence of strategic HRM elements on work performance. Using the population of all permanent employees of the Koperasi Kencana Makmur. Sampling using proportional strat ified random sampling technique, because the population has elements that are not homogeneous and proportional stratified, with a sample of 60 respondents. The results of this study indicate that there are four independent variables, namely: growth and lea rning of all personnel (X4), integration with company strategy (X5), owning and developing collaboration (X8) and the active role of employees in developing the company's business (X9) which have a significant effect on achievement employee work, while the other five variables namely: employees' understanding of external influences (X1), understanding of labor market dynamics and competition (X2), having a long - term focus (X3), having and developing technical capabilities (X6) and owning and developing conc eptual ability (X7) has no significant effect on employee performance. that the variable active role of employees in developing the company's business has a greater regression coefficient of 0.512 than the regression coefficients of other variables. It can be emphasized that the variable active role of employees in developing the company's business has a dominant and positive influence on employee performance in the Koperasi Kencana Makmur.
ANALISIS STRATEGI PROMOSI PRODUK SIMPANAN DALAM MENINGKATKAN JUMLAH NASABAH DI BMT SURYA RAHARJA CABANG PANCENG Firmansyah, Azra; Masruroh, Masruroh; Wahyuningsih, Yulie; Suyitno, Suyitno
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.11880

Abstract

Penelitian ini membahas strategi promosi produk simpanan dalam meningkatkan jumlah nasabah di BMT Surya Raharja Cabang Panceng. Isu utama yang diangkat adalah bagaimana efektivitas promosi memengaruhi pertumbuhan nasabah pada lembaga keuangan mikro syariah di tengah persaingan lembaga keuangan konvensional. Penelitian ini bertujuan untuk menganalisis pendekatan promosi yang diterapkan BMT Surya Raharja Cabang Panceng, serta mengevaluasi keberhasilannya dalam menjangkau masyarakat secara luas. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi, wawancara mendalam, dokumentasi, dan analisis data menggunakan perangkat lunak NVivo 12. Hasil penelitian menunjukkan bahwa strategi promosi terbagi dalam empat kategori utama, yaitu penjualan pribadi, periklanan, publisitas, dan promosi penjualan. Pendekatan grebek, door to door, serta pemanfaatan media sosial terbukti efektif menjangkau berbagai segmen masyarakat. Visualisasi data melalui NVivo memperkuat bahwa penjualan pribadi merupakan strategi dominan, diikuti oleh promosi digital dan insentif langsung. Strategi terpadu ini berhasil meningkatkan jumlah nasabah sebesar 20% dalam lima tahun terakhir. Temuan ini merekomendasikan pendekatan promosi berbasis komunitas sebagai solusi yang relevan bagi koperasi sejenis.
Co-Authors Abdul Majid Abidin, Albet Nur Anisah, Al Khoridatul ayuni, ardita prasasti nor Bait, Jennifer Farihatul Chandra, Nana Erika Faizah, Erna Nur Fakhrudin, Ikhwan Febrianti, Devi Firmansyah, Azra Fitriatunnisa, Novi Dwi Handoko Putro, Guruh Marhaenis Ismayanti, Hermin Latifah Madar, Suyitno Masruroh MASRUROH Nurika, Hirra Nanta Oktavia, Gabby Dwi Rossella Oktaviana, Listin Devi Prihatiningtiyas, Astrid Ribut Priyanto, Agus Arif Putri, Tsalitsa Nur Zukhrufi putri, yunizzati pratama Rahmawati, Nadif Ulfia Rohmawati, Triana Sari, Evinda Sari, Popy Dwi Permata Suyitno Suyitno Vadilah, Annisa Ilmi Nur Wahyuku Ningtiyas, Putri Widyasari, Riski Wisnu Wardana, Aris