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The Effect of Implementing a Corporate Resource Management System (ERP) in Improving PT's Supply Chain Management (SCM) Performance. Sat Nusapersada Tbk Monica, Iveren; Majesty, Shechah; Wang, Devlin; Chrisderry, Chrisderry; Kent, Jeremy
INVOICE : JURNAL ILMU AKUNTANSI Vol 6, No 1 (2024): Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v6i1.14372

Abstract

This research investigates the effect of implementing an Enterprise Resource Management System (ERP) on improving Supply Chain Management (SCM) performance at PT. Sat Nusapersada Tbk. With the research method in the form of interviews, information was obtained from the company owner. The results show that ERP implementation has a significant positive influence on SCM performance at PT. Nusapersada Sat. In facing global competition, SCM is an important key in achieving competitive advantage. ERP helps facilitate a company's internal integration, enabling more effective supply chain management. This study concludes that ERP integration provides significant benefits in increasing company operational efficiency, increasing customer satisfaction, increasing revenue and profits, and optimizing asset use. However, to improve overall SCM performance, wise decision making, effective communication, and good coordination between ERP and SCM are required. Therefore, continuous efforts are needed to improve the system to achieve more optimal results.
Strategi Pemasaran Digital untuk Meningkatkan Jangkauan Pasar Citra Marindo Yuswardi, Yuswardi; Wang, Devlin
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2025): September 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v3i4.11367

Abstract

Pemasaran digital merupakan strategi utama dalam memperluas jangkauan pasar perusahaan. PT Citra Marindo, penyedia perlengkapan kapal di Batam, menghadapi tantangan dalam memperluas pasar dan meningkatkan visibilitas. Penelitian ini bertujuan mengevaluasi penerapan strategi pemasaran digital melalui Tokopedia dan Instagram untuk meningkatkan penjualan dan memperkuat citra merek. Metode yang digunakan mencakup pembuatan toko online di Tokopedia, pengelolaan akun Instagram, serta penggunaan iklan berbayar dan QR code. Hasil penelitian menunjukkan adanya peningkatan signifikan dalam jumlah pengunjung dan pembeli dari luar grup internal perusahaan, yang menandakan keberhasilan dalam memperluas pasar. Promosi melalui Instagram yang menyajikan konten kreatif juga memperkuat branding perusahaan sebagai pemasok perlengkapan kapal terpercaya di Batam. Kendala awal dapat diatasi dengan strategi iklan dan ulasan positif, dengan harapan dapat meningkatkan loyalitas pelanggan. Secara keseluruhan, penerapan strategi pemasaran digital ini memiliki potensi besar untuk berkembang dan meningkatkan daya saing perusahaan di pasar perlengkapan kapal.
The Effect of Implementing a Corporate Resource Management System (ERP) in Improving PT's Supply Chain Management (SCM) Performance. Sat Nusapersada Tbk Monica, Iveren; Majesty, Shechah; Wang, Devlin; Chrisderry, Chrisderry; Kent, Jeremy
Invoice : Jurnal Ilmu Akuntansi Vol. 6 No. 1 (2024): Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v6i1.14372

Abstract

This research investigates the effect of implementing an Enterprise Resource Management System (ERP) on improving Supply Chain Management (SCM) performance at PT. Sat Nusapersada Tbk. With the research method in the form of interviews, information was obtained from the company owner. The results show that ERP implementation has a significant positive influence on SCM performance at PT. Nusapersada Sat. In facing global competition, SCM is an important key in achieving competitive advantage. ERP helps facilitate a company's internal integration, enabling more effective supply chain management. This study concludes that ERP integration provides significant benefits in increasing company operational efficiency, increasing customer satisfaction, increasing revenue and profits, and optimizing asset use. However, to improve overall SCM performance, wise decision making, effective communication, and good coordination between ERP and SCM are required. Therefore, continuous efforts are needed to improve the system to achieve more optimal results.
Analysis of the Influence of the External Environment on KFC Monica, Iveren; Majesty, Shechah; Wang, Devlin; Chrisderry, Chrisderry; Kent, Jeremy
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14043

Abstract

In running a company, there are many factors that influence the performance and performance of the company. These factors can come from inside or outside the company. Therefore, analyzing these factors is a very important step in planning the strategy that the company will use. The discussion in this article focuses more on external analysis or what is usually called External Environment Analysis. The company that will be discussed in this article is Kentucky Fried Chicken (KFC). This research aims to determine the influence of the external environment on the company and identify the competition the company faces. This research uses a quantitative analysis method for the PESTEL factors of the KFC company. The results of the analysis include political, economic, social, technological, environmental and legal factors that can influence the KFC company. Apart from that, there is also a five forces of competition model used by the KFC company. After analyzing the KFC company, there are suggestions that can help KFC in running business in the future.
Work Engagement as Mediator in Improving Organizational Performance in Marine Supplies Company Yuswardi, Yuswardi; Sentoso, Antony; Wang, Devlin
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 15 No. 2 (2025): September 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v15i2.1465

Abstract

Employee engagement and performance are critical drivers of organizational success, yet many firms still rely heavily on extrinsic motivators such as compensation. This study investigates the effects of leadership, compensation, human resource management (HRM) practices, knowledge sharing, and organizational culture on organizational performance, with work engagement as a mediating variable. The research was conducted among 386 employees working in marine supply companies in Batam, Indonesia, using purposive sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The analysis included convergent validity, reliability, and mediation testing through a bootstrapping procedure of 5,000 subsamples. Results indicate that leadership, HRM practices, knowledge sharing, and organizational culture have significant positive effects on work engagement and organizational performance, while compensation shows no significant influence. The findings support Herzberg’s Motivation-Hygiene Theory and Social Exchange Theory, emphasizing that intrinsic motivators and positive workplace relationships play a more substantial role in enhancing engagement and performance than financial rewards. The study offers both theoretical and practical implications for improving employee engagement and fostering sustainable organizational growth.